How to Avoid the Pitfalls of Online Marketing

Online marketing has proven itself to be an entrepreneur’s best friend. Business owners — old and new — have grown ever so fond of what online marketing has to offer them, and many have benefited greatly from using...

The Problem with Off The Shelf WordPress Themes

With the meteoric rise of Wordpress, there are new websites popping up all over the place. However, a lot of these websites are using off the shelf Wordpress themes from market place websites like Themeforest. ...

When Brand Touchpoints Work: Some Top Notch Examples

Improving your brand and your customer’s experience doesn’t always come so easily. You want your customers to have the best experience possible, and you want them to interact and relate with your business in the wa...

What Questions Should You Ask Your Audience?

What are the questions you need to constantly ask your audience? In How to Define Your Target Audience—It’s Not What You Think, we discussed why it is important to find your target market. And to create content tha...

How to Create Killer Client Personas That Actually Work

Are you creating the right buyer or client personas? Many businesses are not. Are you one of the businesses operating with eyes wide shut? Picture this. To truly build a solid foundation for your business...

10 Things You Should Do Before Hiring a Web Designer

Hiring a web designer isn't easy, but you need to do it. Your business is up and running, you have the traditional marketing materials like business cards and brochures, and now you face your last start-up hurdle: ...