Prism Clarity provide high quality customised writing and editing services for clients in the financial sector.
Prism Clarity provide editing, proof-reading and drafting services for clients in the financial sector. Meticulous, professional and reliable, the name Prism Clarity was designed to align with the main brand goal of clear and effective presentation. Prism Clarity tasked Canny to create their brand, taking it from concept through to completion. We were involved with the naming of the business, the brand identity design, illustrative work, website design and development, design for print and CMS implementation.
Founder & Director
Canny have the combination of gifts every great designer should have, a good ear and a good eye. By good listening they picked up a strong sense of what I wanted from the project and never lost that, even though we evolved the ideas a lot along the way. They then applied their brilliant grasp of visuals, colour and space to bring the ideas to life in an original and flamboyant way but always based on a coherent brand we could re-use in multiple ways. And they are honest, not afraid to tell you when something doesn’t work, and apply pragmatic design principles to rein in the wackier ideas. I am delighted with my new brand and just hope my company can live up to it.