We’ve been shooting a lot of business videos at Canny lately.
From company overview videos and customer testimonial videos, to service explainer videos and team member videos, we’ve been covering a lot of ground.
One thing we hear too often is:
“I don’t know what type of videos my business should be making.”
Well, today we’re looking to change that.
The rise to prominence of video as a communication and marketing tool can no longer be ignored.
If you’ve been putting off because you’re too shy to get in front of the camera, or you lack solid ideas, today’s your lucky day.
In this post we’re going to explore 21 engaging business video ideas.
Some can be rattled out in a few hours, others may take a considerable amount of time to produce.
The idea is to get your cogs turning, and help you see how you can use business videos to drive brand engagement.
As we go along here, we’re going to include some examples too, to help get you inspired to delve into the world of creative business videos!
It’s time to hit unpause, as we dive into the world of business video.
The Office or Premises Tour Video
If you have any sort of physical premises at all, this video idea is an easy one to knock straight out of the park.
Take your viewers on a journey through your office or premises.
If you have a gigantic space, show people around. Show them the different areas and show them how things break down.
Or if it’s a tiny premises you’re working from, show them that too. If it’s appropriate make a joke of it.
We made an office tour video on YouTube. In fact, it was one of the first videos we made when our videographer joined the team.
It’s nothing flash. In fact, we filmed it on an iPhone. No fancy gear required!
Check it out here:
You can get fancy and use a gimbal or other stabilising equipment. But you don’t have to!
Do what you can to “let people in” and give them a behind the scenes look at how you and your team work.
Naturally this doesn’t work well for remote teams, but I’m sure you could come up with a creative video idea for that too.
Examples of Office and Premises Tours
Company, Product, and Service Overview Videos
These overview videos are “must haves” when starting out creating your video content strategy.
Let’s take a look at what each of them are:
- Company Overview Video: Used to introduce your company and what you’re all about
- Product Overview Video: Used to show off your products and why they’re beneficial
- Service Overview Video: Used to show how your services can help your viewers.
There’s not a whole lot more to it than that.
There are a myriad of different ways and types of overview video.
If you’re in the bouncy castle business, you’re going to want something lighthearted and fun.
If you’re in the funeral business, then you’ll want something down to earth, informative, and possibly even comforting.
Remember, just like when creating an effective logo design, your videos need to be appropriate!
Think about your audience, then craft the style, messaging, and tone of your overview video around that.
Examples of Company, Product, and Service Overview Videos
We’ve all been on the receiving end of a poorly designed, poorly animated explainer video at one point or another.
But it doesn’t have to be that way!
Explainer videos are great at showing your audience exactly how your business can help them.
And there are a variety of ways to execute them too:
- Hand drawing
- Whiteboard writing
- Overhead camera of a real time situation
The idea behind an explainer video, is exactly that:
You’re explaining something.
Typically, businesses use them to show how they can help their viewers solve a problem.
But you could also use them to create a handy tips and tricks series, or help solve a series of little problems. You don’t just have to use them to sell your business.
That’s one thing about using video in your content strategy.
It shouldn’t just be a selling tool. It’s more brand than sales.
Use video to raise awareness, to help people out, and the sales will come naturally, further down the line.
Examples of Explainer Videos
On the subject of not only using your video for sales, you can also use it within your sales process.
Onboarding videos are a great idea to introduce new clients or customers to your business.
Imagine, you’ve sent out the proposal, they’re keen to work with you, you want to work with them.
Then, green light. You’ve won the project!
You ping them a link, and your happy smiling face appears, waving, and welcoming them in. What could be better?
Onboarding videos are a great way to personalise the last piece of the puzzle in your sales funnel.
And, you can lay out some really useful information.
At Canny, we’re in the process of shooting our own onboarding videos, but we’re going to include:
- A friendly welcome
- Introduce the project team
- Tell them what collaboration software we use
- Reaffirm expectations
- Tell them we’re excited to get started!
An onboarding video is a great way to welcome people into the fold, and lay out a few useful details at the same time.
Examples of Onboarding Videos
Case Study Videos
Case study videos are a great way to show visitors to your website exactly how you help your customers and clients.
They’re an in-depth look at your most successful projects.
They can be arty, well shot masterpieces. Or, they can be straightforward, straight talking type videos.
Whatever stylistic decision you make, you want to get your point across in these simple steps:
- Who the client is
- What work you did together
- What were the results
Then, you can pad the rest of the video out with relevant story and anecdotal snippets.
Case study videos are not only great for inbound marketing, but are one of the rare types of video that work as an outbound marketing tactic.
If you’re in financial services, let’s say business insurance, then you could use a well made video case study to go after other similar clients.
Once a client can picture themselves walking in someone else’s shoes, alongside you, you’re onto a winner!
Examples of Case Study Videos
Testimonial videos are quite different to case study videos. However, they compliment each other beautifully.
Or, if you’re feeling particularly artistic, you can probably cut and edit the two together to form one cohesive story, from start to finish.
We recently wrote a post outlining how to shoot great testimonial videos.
They key points you want to get across with video testimonials are:
- What work you did together
- What impact it’s had
- Would they recommend you?
As you can see, this isn’t all that different to the idea of a case study video.
But testimonials are all about you, and your product or service, whereas the case study video is all about the work, and the client.
The objective here is to get your client to say “I wholeheartedly recommend [your business name] to others. They’re great!”
Testimonial videos can be used strategically across your website to help guide visitors through key decision points.
You could try placing them next to conversion forms to boost results.
Where case study videos add context, testimonial videos add proof. They show that you can do what you say you do.
In fact, I’d say they’re one of the most important videos on the list.
Examples of Testimonial Videos
Promotional videos can be a tricky beast to conquer.
They’re the most “salesy” video on the list, and if you go too far, you can end up in a bit of a pickle.
The job of the promotional video is to promote your business, product, or service.
Earlier, we discussed overview videos, which I personally think are a much better way of introducing your business and what you do.
The promotional video is a bit more full on than that.
It’s “buy one get one free!” or “10% discount, this weekend only!”
They’re a lot more sales driven, and you do need to be careful with them. However, they do have their place.
You just have to know your audience persona inside and out, and then tactically use these promotional videos to speak directly to them.
Examples of Promotional Videos
Company Culture Videos
Company culture videos can be a tricky one to explain, however, it’s easier to look at it like this.
They’re videos that explain or build on your brand strategy.
For example, if we were making these videos at Canny, we might make them around:
- Partnership over profit
- Small but mighty
- Awesome design always.
They’re our brand values, but also, with a bit of storytelling (which is the point in a video!) they explain our company culture.
Just like many of the other videos on the list, you can be short, snappy, and fun. Or, high polish, high finish, and high quality.
It really depends on the sort of business you are.
But, company culture videos are a great way to help build your brand story and really hook your customers in, taking them on your journey with you.
Examples of Company Culture Videos
Social Media Videos
It goes without saying that most videos should be pushed out through the right social media channels for your business.
However, have you looked at creating videos specifically for social media?
So don’t shoot a video, upload it to YouTube, and then link off to it from other channels.
It’s about creating videos for that specific social media outlet, and creating directly on that platform.
On Canny’s Instagram, on a Tuesday and a Thursday, one of our team members takes the hot seat for a Quick Fire Question.
It’s not a super polished production, there’s no ident, super fancy scene, or any editing or audio work goes into it.
It’s simply a “grab and go” video shot on an iPhone.
We answer the question posed to us, and then it’s uploaded. Not even a script! It’s super off the cuff, it gets us thinking, and it’s a great way to engage with social media.
You could technically upload this to any of your social media channels. But remember, the idea is to create appropriate content for that channel.
Quick Fire Questions are less than a minute long, so it perfectly fits the Instagram video format.
You could do something similar in your business. Not every video idea needs planned into oblivion.
The enemy of completion is perfection. So come up with a few quick video ideas, then get creating!
Examples of Social Media Videos
Social Media Teaser Trailer
One video idea that has become insanely popular, is the social media teaser trailer.
Just think of it exactly like a film (or movie) trailer.
Let’s say you’ve got a kick-ass YouTube series in the works. Well, you want to do some promotion around that!
So, you probably want to edit something together that you can release on social media as your teaser trailer.
The idea behind this video is simply to get somebody excited about what’s coming up.
You can take influence here from media producers such as Netflix, who are constantly putting up teasers and soundbites for upcoming shows.
Telephone voicemails annoy almost everyone.
They’re dead. A thing of the past.
Video voicemails though, are a completely different kettle of fish.
They’re unique and exciting.
I was first introduced to video voicemails by the team at Wisita, who use them in their own marketing communications. They’re a friendly and engaging way to leave people a message.
They can be used for:
- Initial contact or cold outreach
- Keeping in touch with existing clients
- Leaving a quick note or reminder
And because they’re personalised, one to one emails, they have a much higher response rate.
Directly from the horse’s mouth:
“Not surprisingly, sales outreach emails that included video voicemails had a significantly higher click-through rate — 42%, as opposed to just 10%.”
That’s a massive result, and it rightfully earns video voicemails their place on our list of engaging business video ideas.
Sales Presentation Videos
Sometimes it’s just impossible to make sales presentations work in person.
This is where video sales presentations can step in and make your life a whole lot easier.
First of all, you get multiple takes. If you screw it up, no worries, you can shoot it again. It also takes the pressure of delivering an in-person presentation away.
Sales presentation videos can also be used to make initial contact, or reinstigate contact with an old lead or client.
At Canny, we recently reached out to one of our older clients with a tailor made sales presentation video.
This in turn, led to us setting up another face to face meeting, and the securing of a new contract.
Sales presentation videos and video voicemails often overlap, but either way are powerful business video ideas!
Examples of Sales Presentations
Wistia have a great example of Sales Presentation in action here.
Streaming live video is a trend that a lot of businesses shy away from, because they don’t like the “anything could happen” approach.
However, I’d urge businesses to embrace that!
Video live streams are great for:
- Presenting a new idea
- Hosting a question and answers show
- Demoing a product
If you’re in the music or gaming industry, you’ll be very familiar with live stream videos.
They’re becoming commonplace in social media, and you also get a nice social “bump” by going live.
Some platforms send out push notifications when people go live, and it’s a good idea to try and capitalise on that.
If your business operates honestly and openly, you have nothing to be worried about.
Embrace live streaming for your business!
Examples of Livestream Videos
Business podcasts have been consistently on the rise for the past several years.
Check out our list of the best business podcasts here.
And now, people are filming them too.
Afterall, as we discussed in our digital marketing strategy post, there are only three types of content creation and consumption:
- Written words
And depending on who you are, and your personality type, you’ll have a preference.
So, people have started filming themselves recording their podcast. That way, they’re getting the most return on investment for their content.
By filming your podcast, you’re getting a whole host of content that you can chop up and use across a range of your marketing.
The only thing with this, is it almost relies on your podcast guests being in the same location. Not many people want to watch someone talking to a laptop!
If you’re not in the same location, you’ll have to get creative. Try webcams, or screen sharing.
Where there’s a will, there’s a way!
Rewind ten years, and the idea of filming your own video series would have been a completely unviable and “off the wall” business idea.
You probably would’ve been laughed out of the room.
These days though, there are more brands than ever creating video content, and in turn, creating great, bingeable series.
Not everyone wants to watch Netflix day in, day out!
Brands such as Wistia and Mailchimp are doubling down on “brand affinity marketing.”
This means that instead of spending their marketing dollars on advertising, they’re spending it on creating great content.
Here’s a great quote from Wistia about brand affinity marketing:
With Brand Affinity Marketing, rather than forcing viewers to interact with the same ad over and over again, businesses invest in the creation and distribution of long-form, binge-worthy content. By nature, this content encourages viewers to spend more time with your brand, giving you the opportunity to make more personal connections with them.
People come for the content, get hooked into the brand, and start using their products or services.
It’s a clever spin, and testimony to the power and strength of high quality content!
Full Length Features or Documentaries
In line with creating binge-worthy series, brands are also branching out and creating their own full length feature films and documentaries.
Now, this isn’t something to take lightly and “dabble in.”
Needless to say, a whole lot of hard work goes into the planning and making of a feature length film.
But businesses are doing it!
Patagonia, Invision, and Mailchimp are all among the names making standout films.
And the films they’re making aren’t about their products or services. Sometimes, they’re not even related at all.
Biting off the creation of a full length feature film is probably the most ambitious and daunting business video idea on this list.
We’re yet to try it at Canny, but we do have a notebook stacked full of ideas!
There are simpler video ideas to try, but if you’ve ever dreamed of becoming Spielberg, there’s no better time than the present.
Examples of Full Length Features or Documentaries
Customer Profile Videos
A customer profile is different to a testimonial video.
Testimonial videos are all about your customers or clients talking about your business, and how great it is.
The customer profile video is about you, profiling them, and what they get up to.
Essentially, you’re flipping the testimonial video on it’s head.
Where they were previously talking about you, you follow them, show people what they get up to, and if your product features, great. If not, that’s fine too.
This video idea works for a number of different reasons:
- It shows your customer or client that you value them
- People like to see “behind the curtain” of other people’s lives
- If your product fits in, then that’s a great little Easter Egg
- You’re engaging on a higher level, rather than seeing customers as transactional
- You can maybe capture some of their audience!
If you make a kick-ass video about one of your high value customers, and they love it, then they share it, you’re off to the races.
It sounds like it could be a “waste of time.”
In the spirit of creating branded, watchable, binge-worthy content, someone would watch this, over watching your customer talk about how great you are.
Team Member Videos
This is something else you can create relatively easily.
Team member profile videos.
Again, rather than “Hi, I’m Tony, I’m the founder of Canny Creative” – it gets deeper and more personal.
“I’m Tony, founder of Canny Creative, I play drums, love wrestling, and do X, Y, and Z in my spare time.”
You’re adding layers of communication and letting viewers get to learn more about your staff team.
If you were massively into basketball, and knew our lead designer was a huge NBA fan, you know out of the gate you have some common ground.
It’s a little thing, but a well shot, insightful, team member video (that can then be added to email signatures!) can help you stand out a mile.
If you don’t want to profile each team member individually, you could create an all encompassing team video.
Remember, people buy from people, so let potential customers get to know who you are and what you’re all about.
Tips and Tricks Videos
When you’re browsing YouTube, you’re in one of two frames of mind:
You want to learn, or want to be entertained.
Tips and tricks videos play squarely into the educational category.
I’ve spent countless hours watching Peter McKinnon’s videos about film making. Thankfully, he’s an entertaining guy too. I guess that explains his subscriber count!
By sharing tips and tricks about your business, you’re inviting people behind the scenes.
You’re almost saying:
“Here’s how you can do it, but if you can’t, let me know!”
We recently launched our business card design tips and tricks video. We showed how we design business cards at Canny.
It’s already been one of our more popular videos.
People love information. And, if you can give away your best tips and tricks, when they inevitably:
- Can’t be bothered
- Don’t have time
- Don’t understand
They’ll reach out for help.
In The Futur’s video series “Building a Brand”, their client, Josh explains:
“I was looking for videos on how to design a logo. Came across The Futur, and decided it would be easier to just hire them.”
And that’s exactly how the best tips and tricks videos work.
Give away your very best information, build value with people, and the rest will take care of itself.
Your Questions Answered
This video could be called an “FAQ” or “quickfire questions” – but it’s all about taking your most popular questions, and answering them.
By taking your frequently asked questions and putting them out there, you’re:
- Helping people before they reach out, making the sale easier
- Confronting any issues head on
- Making people feel “less stupid” by giving them answers, making them more confident to reach out with anything else.
They’re also not hard videos to make.
Take your phone, sit in your chair, and answer three of your most popular questions.
As a bonus, you could tie this into an FAQ on your website, or even go live, and solicit questions from your audience.
Internal Training Videos
Internal training videos are less of an engaging business video idea than some others on the list.
Imagine if you could have all of your internal processes videoed and uploaded. Imagine the amount of logistics and headaches that would solve.
It’s not about depersonalisation, it’s about creating video content that informs.
It shows people exactly how certain things within your business should be handled.
Supermarkets in the UK often have videos about clocking in, heavy lifting, safety and security.
Not every video you make has to be sales focused. You can use video to strengthen your internal team too.
So, what could you create an internal training video about?
Well, it depends on exactly what business you’re in. But with a little bit of creative thought, I’m sure you could come up with some brilliant ideas!
Conclusion: 21 Engaging Business Video Ideas That You Can Use Today
There are a lot of creative business video ideas out there.
You just have to pick one and get started! Once the video creation bug bites you, it’s hard to shake off.
It seems daunting to get started when creating business videos. But once those juices start flowing, they’re hard to stop.
We’ve been working with one of our clients on a content strategy that puts a lot of heavy emphasis on the world of business video.
They were unsure at first, but once they’d seen the results of their first batch of testimonials, they were ready to kick things into high gear.
What sort of business video ideas have you come up with for your business? Let us know in the comments below.
reading time: 22 minutes