7 Reasons to work with a professional web design agency covers all the reasons why you want to pick an agency to complete your next web project.
You may have questions like “Why would you pick a professional web design agency over an “affordable” freelancer?”.
Well, here are 7 most awesome reasons to work with a professional web design agency.
Experience / Knowledge
Agencies will always have a team of people and because agencies tend to contain small groups of people, they contain the best people.
They simply don’t have time for any half measures.
What this means is that every individual has their own experience that they can bring to the team. This also means collective knowledge
This means that if any team members have any gaps of knowledge, other team members will more than likely be able to fill this gap of knowledge in.
If this were a freelancer, they would have to spend time researching and learning which will take up more time!
There are various benefits to having experience and collective knowledge.
One common issue that arises when developing websites is “one fix will break another thing”.
In development terms, this is known as debugging.
Doing this by yourself “freelancing” can take time. However, having a team of people means you can bounce ideas off each other. There is even the chance a team member will have come across that specific issue in the past.
This is what makes up the collective knowledge, bringing everyone’s knowledge together to achieve goals.
This simply does not exist when working on your own.
This not only builds team members skills but also decreased project completion time.
One thing that is well known is that freelancers “can be affordable.”
But, there is the utmost chance that your project will take much longer to complete.
Variety of projects
Because agencies are able to handle a larger workload, they complete more websites over a period of time than a freelancer would).
This means an agency will have more insight as to what each type of project will entail and can better anticipate what issues they could face.
Also, a freelancer could be very choosy about what websites they decide to take on, limiting their capabilities (keeping themselves in the comfort zone).
Back when I was in college, we had a freelance designer come in and one thing that stuck with me was “I pick and choose my own projects” and “I only pick projects that I will enjoy and stay away from the ones that give me bad feelings.
There are two underlying reasons as to why this is.
One – they don’t want to push themselves
Two – they don’t have the resources to complete all projects
An agency will not do this. They thrive on challenges and can better perform when dealing with more complex websites.
This is because each team member can use the “collective knowledge” to get through more challenging projects.
This means over time, each team member only gets “better and better”.
However, if a team member is completely stuck, agencies will generally send that employee on a proper training course.
A freelancer will most likely find some YouTube video carrying out the task in a way a “person who thinks they know best” has done something.
This leads to lesser quality work.
Now for the second issue, a freelancer simply cannot complete multiple projects at once, they can also not meet multiple clients at once.
If we look at this from an agency’s perspective, different team members can deal with different clients.
For example, if a new client is having a website designed, they are the ones who can speak to the new client.
If a different client is having technical issues at the same time, then the developer can deal with this client.
This creates a smooth-flowing process of dealing with multiple clients and is faster and more efficient than dealing with each client one by one, just like a freelancer would.
There are, of course, many more factors, but these are the two that I think should be mentioned.
Learning from one another
The advantage of having collective knowledge means that if a team member comes up with a way of doing something (that isn’t as efficient as it could be), another team member will be able to identify this issue and provide constructive criticism/feedback.
This means as each team member completes different projects, they continuously learn from their colleagues.
This not only makes the agency better but also your website.
The final result will be a well-designed website with clean code that loads fast.
Objective opinions really do matter.
Take the designer, for example, they might have designed a website that they think looks superb and works really well.
They show their design to other team members and from here constructive criticism is given.
The designer can then respond to this feedback and make your website even better.
It is this process that takes your website to another level, a level that freelancers cannot compete with.
This also means that the team members also improve on an individual level.
Agencies can be more expensive than freelancing. However, having a team of people means your project will have a speedy completion time.
To get a better idea of how much more efficient having an agency complete your website, we will list out the process that is needed to complete a website.
- Website discovery session
- Wireframe and web design
- Developing the website
These are high-level steps required to complete a website.
A freelancer will have to complete each step one by one.
And if the client requests a design change, the freelancer will have to stop developing the website and go back to the design.
This slows down development time.
If we look at this scenario from an agency’s perspective. The developer will be able to keep developing the areas of the website that have not changed and the designer can go about changing the design based on the client’s request.
This means development does not have to stop while design changes are being made.
This is just one example of how much more efficient agencies can be.
Agencies know their target audience. They have carried out demographics and psychographics. This means they know you.
From here the best support possible can be provided to you.
You probably have heard this before. “My freelancer is not replying”. This is the dreaded scenario that you do not want to be in when your website stops working, causing you to lose money.
Two reasons why this happens:
One – they have seen your issue, but don’t know how to fix it
Here is where the “collective
Two – they are filled to the brim with work and simply don’t have time to deal with any “side” issues.
I say side because once a freelancer has completed your project, they are focused on their current clients and they tend to want to forget about any previous projects.
Why? Because they don’t have the time and can’t scale up as they have more and more clients.
This leads to the second reason – they can’t deal with you.
As a freelancer gets more and more clients, they simply do not have the resources to scale up because they are a single person running everything.
A professional agency will have an account manager that will sort through client messages then passing any issues onto the relevant team member.
For example, a design problem will go to the designer and a website issue will go to the developer.
You may even be able to contact a specific team member straight away, getting straight to the correct person who can deal with your problem.
On the note of an account manager, these are the ones who will look into any new clients, leaving the rest of the team to get on with current client projects.
This means current work never has to be on pause when dealing with new clients.
The heavy Lifting
A professional agency will be able to carry out all the heavy lifting for you.
We will look at hosting to provide a clear example of this.
An agency will have a hosting provider where they host all of their client websites.
Now say your website hosting stops working.
Your agency will have the time to go into the hosting provider and get any issues sorted, they can even speak to the hosting provider for you.
A freelancer will give you the login details for your website hosting and expect you to log into the hosting provider admin panel or contact the hosting provider if you run into any issues.
On the topic of hosting providers, they generally will carry out backups of your website.
Now say you are working on your site, but you accidentally delete a page or a plugin or update a plugin that breaks your site.
An agency will be more than happy to restore your website for you.
With a freelancer, you running the risk of them taking ages to reply or having to solve the issue yourself.
Websites are complicated. There is no such thing as a “simple” website. An agency will have a well-established process. This means your web project can be planned and developed without any details missed.
Because agencies consist of small teams, different team members will be assigned to a specific step in the process. For example, you will have a dedicated designer designing your website and a dedicated developer developing your website.
This means that a different team member can be assigned to these following steps in the web design process:
- A new client (account manager)
- Website discovery session (whole team)
- Wireframing and web design (designer)
- Bringing your website to life (developer)
- SEO (marketing executive)
for a more in-depth explanation on the web design process, checkout this post.
Because the workload is perfectly balanced this means the agency will be dedicated and be dedicated and more engaged:
Dedication is important to the quality and success of your web project.
Each team member in the agency is an expert in their area, they don’t need to deal and be deeply involved with tasks that they are not specialised in (unless when sharing and bouncing off ideas from each other).
This means the quality of work that is outputted from the agency is no less than perfect.
If we look at freelancer, generally speaking, they will either be a better designer or developer, or a “jack-of-all-trades”.
This is a combination that causes a lack of dedication, engagement and quality of work.
More Engaged (team meetings)
Your agency’s team will be deeply engaged with your web project.
It is always an exciting time when a new client comes in and the whole team gets together to discuss your web project and put together a brief.
During these meetings, you are the primary subject and the agency wants what’s best for you and what works best for you.
This type of discussion will not happen with a freelancer.
And because the whole team is engaged, this keeps up motivation throughout the whole project.
This engagement and motivation results in fast and efficient project completion time with higher quality work output.
Having a relationship with a design agency is far more exciting than having one with a freelancer.
You get to talk to a whole bunch of people that really know you.
You also get straight to the point answers from the correct people.
For example, the account manager will talk to you about meeting dates and deadlines. They will be your go-to person for any arrangements.
You get to hear multiple opinions on your ideas from the whole team.
If you happen to be far away, agencies have the resources to be able to travel further.
This means you don’t have to be the one who has to fork out on travelling to different locations.
We previously mentioned that agencies can scale with you as your business grows.
This means you and the agency can build a healthy long term relationship over time. This also means they can help you not only with your website, but to also help grow your business.
A healthy relationship is achieved through consistent and prompt replies.
Long Term Relationships
An agency will not just want to pie you off once your website project is complete. They will be there for you, always.
There is one very good reason an agency will want to build a healthy long term relationship with you. Business growth.
We have previously mentioned that an agency can scale with you, this means they can stay with you as you grow.
Simply put, an agency will always:
- Help you with SEO
- Help you add good content
- Understand how your customers use your website
- Add new functionality to your website when needed
As you can imagine an agency will have many customers, but as they have the right amount of team members, they are able to keep up with every client.
What this means is that your project is not just another website, but it has multiple purposes which ultimately will lead to good results for your business.
Because of this, the work you see in an agency’s portfolio has credibility. It isn’t just work that “looks good”, it is work that has achieved results and has met every goal set.
Comparing this to a freelancer, they simply can’t keep up with the constant build-up of clients. This means over time, a freelancer may have to outsource work. We will look at this next.
Ability to offer other services (print, ebooks, social media)
Your website project probably will not just include a website, especially if you are having a full rebrand. There will be different “areas” and these areas will consist of printed materials (business cards), ebooks, merchandise (pens, bags) and much more.
If you’d like to know more about the rebranding process, checkout this post.
and if you’d like to see what we can do for you, checkout our recent rebrand for Redbridge Tuition.
Because there are dedicated team members dealing with different areas of your website project, each area can efficiently be completed and delivered.
We previously mentioned before about outsourcing, outsourcing is when work is completed off-site.
Generally speaking, an agency will complete all main areas of your website project in house.
This means all work is of the quality you’d expect it to be and be consistent throughout.
The types of issues that can arise when outsourcing work include:
Different direction of design (different designer)
Different technology stack (developers use different frameworks to complete projects)
Quality of work (an agency will have a set quality control for the output of work, third parties will have different levels of quality)
Additional costs (the third part will have their own pricing)
In short, an agency will not outsource work as they can keep up with the demands of work, but a freelancer simply cannot.
However, with this said. There are specific times when work has to be outsourced. One example could be the print material.
The agency will have complete control over the direction of work to be carried out on the print aspects of your project, but the agency may send the work off to be printed from a dedicated printer.
This is completely normal because an agency will likely not have their own printers, and outsourcing this type of work means your print material will be of high quality – this is because dedicated printers use industry-standard ink, paper and printers.
Agencies generally have the resources to travel long distances (the UK to America or Japan). This means agencies have a more diverse pool of contacts in which they can constantly be in touch with.
The advantages of this is, agencies can be easier to discover and if an agency is really good, they will be talked about.
This means if you have found an agency in a completely different location to you, you know they will be able to deliver and that they could even come out to meet you.
Meeting in person is crucial to the success of your web project. It is crucial because meeting in person means the agency can really get to know you and your business and how you operate. They will see a real face and personality and can mould your project around you.
This simply cannot be achieved when communicating over a video call.
Custom website every time
One thing freelancers like to do is use themes. Themes make it super quick to develop websites.
The primary reason themes are used is so the workload can be kept on top of. Developing a website from scratch every time is more time consuming and takes more effort.
An agency will not use a theme to develop your site. It will be built ground up for you and your business. This means it will not be like any other website (unique) and it will have the functionality moulded around you and your business.
This means it will have a completely different look and feel to other websites (your competition).
The problem with using themes is they “look and feel the same”. This means if your website is completed with a theme, it will have similarities to another website made with the same theme.
If you want to know more about the issues using themes can cause and “bad web design” in general, check out this blog post.
No “jack of all trades”
One thing you can be sure of when working with an agency is you won’t be working with one person who knows “everything” or a little of everything.
It is better to have dedicated team members to complete different areas of your project.
Take a designer and developer as an example.
- A designer will continuously improve their design skills at work and at home. Why? Because they enjoy their work.
- A developer will also improve their development skills at work and at home. This is because they like to find out how things are done.
You see, the problem with one person doing everything from design, development and even account/client management on top of their workload means lesser quality work.
They also will either enjoy design or development more than the other. They also can’t dedicate all their time perfecting both.
Let’s break a project down into sections to get an idea of what it takes to complete a good project:
- Project brief (this will be an extensive document outlining the different routes your project can go down)
- Project timeline planned out based on the route taken
- Branding designed, website designed and a digital marketing strategy put in place
- Each of these steps has a sub-step. See our blog post on our process
- During the design process (both branding and web design), there will be multiple rounds of each to perfect the design
- The development of your website
- Website testing (removing the pesky bugs and making sure it works on all browsers)
- Website SEO (implementing quality content, analytics, HotJar)proc
- Project sign off
- Continuous review of website performance
- Management of paperwork (legal documentation, invoices)
As you can see there is a lot to completing a project, now imagine doing this for three clients at once as well as maintaining previous websites. The workload can be heavy. Here is a nifty blog post dedicated to the types of bad web designers.
It is much better to have a team in place to complete a project over one person.
Simple put, if you want a project completed with: a team of people with excellent knowledge, readily available support, solid standardised process, long term relationship, extensive and reliable resources and fewer issues. You want to work with an agency.
If you would like to work with an agency, please get in touch with us and we can seriously help you out.
There are plenty of reasons why you’d want to work with an agency, here is a nice consolidated list of points from this post:
- Experience and Knowledge
- Identifying issues
- Variety of projects
- Learning from one another
- Constructive criticism
- Readily available
- The heavy lifting
- More engaged (team meetings)
- Long term relationships
- Ability to offer other services (print, ebooks, social media)
- Fewer Issues
- Custom website
- No “jack of all trades”