The Jester Brand Archetype Examples

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

Total profiles5
Dominant sectorFood & Drink Dominant colour
Black
 Dominant toneFormal

The Jester Brands

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Ben & Jerry’s Food & Drink Burger King Food & Drink Duolingo Technology Mailchimp Technology Popeyes Food & Drink

Sectors

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Food & Drink 3 profiles Restaurants 2 profiles Software 2 profiles Technology 2 profiles Food 1 profile

Locations

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USA 5 profiles

Colour

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Black 3 profiles White 3 profiles Green 2 profiles Orange 2 profiles Red 2 profiles Yellow 2 profiles Neutral 1 profile Blue 0 profiles Pink 0 profiles Purple 0 profiles Teal 0 profiles

Tone

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Formal 4 profiles Humorous 3 profiles Respectful 2 profiles Casual 0 profiles Enthusiastic 0 profiles

Font Category

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Custom Hand-lettered 1 profile Custom Sans 1 profile Custom Sans + Script 1 profile Custom Serif + Sans 1 profile Serif + Sans 1 profile Custom Sans + Sans 0 profiles Other 0 profiles Sans Serif 0 profiles Sans Serif + Serif 0 profiles Serif 0 profiles

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