Vermont Brands

A regional view of brand identity signals, sectors and colour patterns.

Total profiles1
Dominant sectorFood Dominant colour
Black
 Dominant archetypeThe Jester

Cities

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Burlington USA 1 profile

Sectors

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Food 1 profile Food & Drink 1 profile

Vermont Brands

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Ben & Jerry’s Food & Drink

Colour

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Black 1 profile White 1 profile Yellow 1 profile Blue 0 profiles Green 0 profiles Neutral 0 profiles Orange 0 profiles Pink 0 profiles Purple 0 profiles Red 0 profiles Teal 0 profiles

Archetype Mix

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The Jester

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

1 profile The Caregiver

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Creator

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Everyman

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Explorer

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Hero

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Innocent

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Lover

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Magician

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Outlaw

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Ruler

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Sage

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles

Tone

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Formal 1 profile Humorous 1 profile Casual 0 profiles Enthusiastic 0 profiles Respectful 0 profiles

Font Category

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Custom Hand-lettered 1 profile Custom Sans 0 profiles Custom Sans + Sans 0 profiles Custom Sans + Script 0 profiles Custom Serif + Sans 0 profiles Other 0 profiles Sans Serif 0 profiles Sans Serif + Serif 0 profiles Serif 0 profiles Serif + Sans 0 profiles

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