Sans Serif

Brand profiles grouped by typography strategy and font system.

Total profiles4
Dominant sectorHealthcare Dominant colour
Black
 Dominant archetypeThe Caregiver

Sans Serif Brands

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CVS Health Healthcare Firehouse Subs Food & Drink Hays Professional Services NHS Healthcare

Sectors

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Healthcare 2 profiles Food & Drink 1 profile Professional Services 1 profile Recruitment 1 profile Restaurants 1 profile

Locations

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USA 2 profiles UK 2 profiles

Colour

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Black 4 profiles White 4 profiles Blue 2 profiles Red 2 profiles Orange 1 profile Green 0 profiles Neutral 0 profiles Pink 0 profiles Purple 0 profiles Teal 0 profiles Yellow 0 profiles

Archetype Mix

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The Caregiver

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

2 profiles The Hero

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

1 profile The Sage

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

1 profile The Creator

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Everyman

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Explorer

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Innocent

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Jester

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Lover

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Magician

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Outlaw

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles The Ruler

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

0 profiles

Tone

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Casual 3 profiles Humorous 2 profiles Enthusiastic 1 profile Formal 0 profiles Respectful 0 profiles

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