YouTube business channels have become the go-to place that entrepreneurs, business professionals, and marketers trust.
When they want to learn about best practices, keep up-to-date with the latest news, or research trends in their industry, they head to the Google owned video giant.
Using YouTube and corporate video for business marketing is becoming more and more popular, because YouTube is a multi-taskers dream.
You can read one of your favourite marketing books, while still checking out video content.
Who has the time to read in-depth articles, travel to a conference, or hire a consultant? The right YouTube business channel subscription can give you the same information, without the hassle.
Here is a list of the best YouTube business channels for entrepreneurs, marketers, and any other type of business professional:
The Big YouTube Business Channels
Hubspot is an all-in-one marketing and sales company that specializes in inbound marketing. The videos on their YouTube channel offer a variety of presentation styles from 5-minute sessions on a specific topic to keynote presentations from their most recent INBOUND conference. Those new to inbound marketing, as well as seasoned professionals, can find something new to learn on this channel.
2. Business Insider
Business Insider offers a variety of channels on YouTube like Business Insider UK, Tech Insider, Business Insider Excel, and BI Success. Unlike some amateur YouTube videos, Business Insider’s lineup is polished, the animated videos are entertaining, and the messages are on point like this one from Business Insider Tech:
If you are in the process of starting a business, or thinking about it, check out Inc.’s YouTube channel for inspiration and encouragement. The videos are short and sweet and feature big names like ‘Shark Tank’ panel members Mark Cuban, Robert Herjavec, and Lori Greiner who offer their insight on success and failure.
Small business owners love the Entrepreneur YouTube channel because it gives them access to the expert advice and growth strategies they need to survive and thrive. Their video library offers the latest news, weekly features, technology tutorials, and more. Are you just starting out? Check out “How to Write a One Page Business Plan”.
Forbes presents a variety of short videos on its YouTube channel that either interviews successful people, or talks how you can achieve it too. It’s clear their focus are Millennials since almost all videos feature people under 40 years-old and it features content of their generation like celebrity profiles and money management tutorials for people just starting out.
Shopify’s YouTube channel is ideal for people just starting out in e-commerce. Many of the videos feature Shopify employee Jane who enthusiastically explains how to sell online. She is engaging, and the videos are helpful for anyone opening a virtual storefront for the first time.
7. Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization. The CMI YouTube channel features educational videos and expert interviews to help those new to content marketing develop a strategy for their brand. To learn more about content and what it can do for you, check out their self-produced documentary called “The Story of Content.”
8. Element 3
Element 3 is an Indianapolis-based marketing agency that specializes in inbound marketing strategies. Its YouTube channel features insightful commentary by industry superstars like Marcus Sheridan who can help define, or redefine, your inbound marketing efforts.
LinkedIn offers a variety of channels on YouTube including LinkedIn Marketing Solutions, LinkedIn Talent Solutions, LinkedIn Sales Solutions, LinkedIn Engineering, and LinkedIn Help. Its LinkedIn Marketing Solutions channel focuses on social media marketing
Your Personal Business and Marketing Consultant, For Free via YouTube!
10. Jay Baer
Marketing speaker and coach Jay Baer’s YouTube channel features an archive of “Jay Today,” a three-minute marketing lesson aimed at helping small business owners keep the customers they have while relentlessly pursuing new ones. He is widely considered a thought leader in marketing and worth following according to the digital marketing online community.
11. Michael Hyatt
Michael Hyatt is the former CEO of Thomas Nelson Publisher who offers both lessons in marketing and in life as a business owner and marketer. His YouTube channel features his podcast called “This is Your Life,” and he shares interviews with celebrities, authors and platform builders along with general tutorials.
12. Eric Worre
Eric Worre knows it’s all about who you know; that’s why his YouTube channel is so popular. Called the “Network Marketing Pro,” Eric provides networking marketing training and support via his YouTube Channel with the intention of helping network marketers become better at what they do.
13. Mindvalley Insights
Online publisher and open-source marketers Mindvalley Insights features Jason Campbell on its YouTube channel where he covers marketing business and tech strategies that matter to business owners. This channel is a great channel to keep up with the latest trends in marketing.
The Business of Video Marketing
14. Video Creators
Are you new to YouTube? Check out the Video Creators channel on YouTube and Tim Schmoyer will show you everything you need to know. This channel is perfect for those just starting a video marketing campaign on YouTube and want to make a good first impression.
15. Derral Eves
If Tim doesn’t give you the answer you need, check out Derral Eves. He started his YouTube channel in 2006 and is known for his straightforward approach to video marketing that helps get businesses seen online.
16. Video Influencers, Benji Travis and Sean Cannell
Video Influencers as a company was created by Benji Travis and Sean Cannell to help individuals and businesses build influence, income, and impact with YouTube and online video. The Video Influencers YouTube channel features interviews and training videos that can help anyone looking to master video marketing. The videos are professional, are fun to watch, and very informative.
17. Casey Neistat
If you want to learn what makes a video interesting, then check out Casey Neistat’s YouTube channel. He’s a filmmaker that knows how to tell a compelling story using video. Currently rated as one of the best YouTube stars in the world, he touches on everything from business, to film making, to airport and aeroplane reviews. His channel is well worth exploring. Here’s an example of his work:
18. James Wedmore
James Wedmore’s YouTube channel can help you become an expert video marketer. He will teach you how to produce, share, and promote videos to build your brand online.
Moz is a company that sells marketing analytics software and is known vibrant online marketing community of inbound marketers. The Moz YouTube channel features its popular “Whiteboard Friday” series with CEO Rand Fishkin that addresses common marketing problems. The videos are funny, engaging, and super insightful. Here’s one about the crazy myths of link building in SEO:
20. Digital Marketer
Digital Marketer’s YouTube channel is great for help with your digital marketing strategy. Their #AskDM series answers questions they’ve received over social media which is always helpful for those new to digital marketing. Ever wonder how a multi-million-dollar company uses videos for marketing, watch this video:
21. Pando Daily
Pando Daily features interviews with entrepreneurs and mainly focuses mainly on the tech industry. We like this fireside chat with SoulCycle’s Co-Founders, Elizabeth Cutler and Julie Rice, where they talk about creating their company culture at SoulCycle and why it’s important:
22. Roberto Blake
Roberto Blake’s channel is a must-see if you are a creative person, or at least strive to be one. He specializes in graphic design, photography, social media and vlogging, and can help you create something awesome to share with the world.
Professional and Personal Development
23. TED Talks
TED Talks are notorious online for helping individuals realign and refocus their priorities in both their personal life and their career. The TED Talks YouTube channel boasts more than six million followers, over three thousand videos, and includes speakers from all industries and walks of life.
24. Fight Mediocrity
Fight Mediocrity is a really cool YouTube channel that uses animation to deliver messages from well-known business books in minutes. For example, artist Malkhaz Geldiashvili took the main lessons from Stephen Covey’s “The 7 Habits of Highly Effective People” and in under six minutes uses a white board to relay the most important points of the book. Check it out:
25. Marie Forleo
Marie Forleo wants to help you create a business and a life that you love. She is loved by her fans online for being authentic and honest, and her interviews are fun to watch while at the same time informative. Check out her YouTube channel to be inspired to live your best life.
26. Prosperity TV
Prosperity TV is a YouTube channel featuring Randy Gage who shares his secrets to success in network marketing, e-commerce, public speaking, and marketing, in short, informative videos.
27. Project Management
The Project Management YouTube channel provides weekly tips to managing your projects successfully. The videos featured on the channel are short, engaging, and the information is very useful.
Entrepreneurs! Learn Business from the Experts
28. Behind the Brand
Behind the Brand’s YouTube business channel features interviews with business experts who share their story to help others learn from their success, and avoid the mistakes they made along the way.
29. This Week in Startups
This Week in Startups is a YouTube channel featuring entrepreneur Jason Calacanis and a rotating group of experts who have been there, done that, in the world of technology and web-based startups. The channel invites viewers to their roundtable as they discuss their soaring victories and disastrous failures.
30. The Hustle
The Hustle is one of my inspirational, go-to guys for great content and a solid business plan for growth, all because of their yearly event and great email marketing campaigns. If you haven’t registered for the daily Hustle emails, do it now. They will give you that dose of news in a clever way and keep you on top of industry trends. Need some lessons? Watch this video on how the founder of Casper built an online mattress empire:
31. The Start-Up Grind
The Start-Up Grind channel is meant to educate, connect, and inspire entrepreneurs. This YouTube channel is intended to foster both an online and offline community of entrepreneurs by creating a space online to inspire, and producing monthly events in over 87 countries to bring viewers together.
Here’s an example of one of their events:
32. The Rise to the Top
The Rise to the Top features David Siteman Garland who speaks to ‘mediapreneurs’; entrepreneurs like coaches, speakers, online course creators, and authors who are in the business of selling themselves.
33. Creative Mornings
Creative Mornings is one of my personal all-time favourite YouTube channels to watch as a business owner. The material is timely, engaging, funny and relevant! While I don’t think that this channel belongs in the inspirational category, it is inspirational. A list couldn’t be complete without this superb channel. While geared toward graphic designers and the creative bunch, there is plenty of juicy material for people like me, or any kind of business owner as well. Here are a few of my picks from this channel to watch:
Mike Monterio’s, F*ck You, Pay Me:
Seth Godin’s, Thinking Backwards, “Great designers get great clients!” I would agree. Great work should attract great clients.
And as a content provider, I have to share this video from Brad Frost, Death to Bullsh*t, that discusses the sheer amount of content, and bullsh*t our world produces:
34. Dan Martell
Dan Martell is an accomplished Canadian entrepreneur who has the experience to back up his practical advice. Viewers appreciate his honesty and candor, and his real-life experience as a start-up owner can help any new entrepreneur forge their own path.
35. Y Combinator
Y Combinator is a well-known startup accelerator. Created to help entrepreneurs fund startups, this YouTube business channel features interviews with successful entrepreneurs and keynote addresses and presentations. If you are a B2B company looking to expand your network, watch the first few minutes of this video:
99U is a gem if you are an entrepreneur looking for likeminded people who know what you’re going through. I couldn’t live with myself if I didn’t share this James Victore video, “Your Work Is a Gift”. Yes, I agree:
Big-time Consultants Without the Fees
37. Social Triggers with Derek Halpern
Social Triggers with Derek Halpern is a channel that offers help to new business owners just beginning to establish their enterprise. Derek is an unconventional business advisor who will surprise you with his delivery but does not disappoint with his advice. From determining price points for products to managing email lists, this channel is a helpful resource.
38. Brendon Burchard
Brendon Burchard is one of the most watched personal development trainers on YouTube. His channel focuses on creating the right balance as an entrepreneur between professional goals and personal priorities. This video on how multi-millionaires schedule their week is a gem:
39. Tim Ferriss
Tim Ferriss wrote “The Four Hour Work Week,” and his channel provides insight to show you how to do just that. Check out his interview with Arnold Schwarzenegger for some insight on psychological warfare and the role it plays in your life. Want to know how to create a viral video that gets results? Go behind the scenes with the editor in this one:
40. Ramit Sethi
Ramit Sethi wants to teach you how to be rich. His videos will teach you the social hacks to help you appear more confident and relays practical business advice that can help anyone succeed.
Your Own Personal Guru
41. Evan Carmichael
Evan Carmichael’s YouTube channel encourages entrepreneurs to relentlessly pursue their passion and to always believe in themselves. He interviews both industry influencers today and features titans of the industry like Steve Jobs in expertly produced videos that are both interesting and fun to watch.
42. Robin Sharma
Robin Sharma is the founder of Sharma Leadership International Inc. and is a well-known leadership expert. His videos offer insight on how to find your passion, work smart, and achieve success on your own terms. If you want to watch his mastery sessions playlist, we say, go for it. I like this one on why great leaders are devoted readers (so true!):
43. TED Fellow Talks
If you are looking for some inspiration, you can get your fill at Ted Talks, but if you want a fresh, innovative look at what’s happening around the world, why not have a look at some of the Ted Talk splinter groups on YouTube, we like Ted Fellow Talks, which features inspirational people at the forefront of their chosen fields:
44. Tony Robbins
Self-help guru Tony Robbins offers his advice on how to live a passionate, purpose-filled life on his YouTube channel. He runs several successful businesses and is worth listening to. If you want to build yourself up as an entrepreneur, spend a little time with Tony.
45. Ben Angel
Ben Angel is a motivational speaker with many engaging videos on how to find your purpose, your place in this world. His videos are clear, informative and he covers a lot of business-specific topics. Here’s a good one on how to get those email marketing letters opened and get more clients:
46. Stanford Graduate School of Business
Stanford Graduate School of Business invites viewers inside the classroom via their YouTube channel that features interviews with the biggest influencers our time, and business classes taught by world renown scholars.
47. Berkeley HAAS
Berkeley HAAS is a YouTube channel managed by UC Berkeley that gives the public access to classroom lessons from some of the brightest minds in the business world today. The channel also includes conversations with students and information about the school.
48. Columbia Business School
Columbia Business School’s YouTube channel is another channel meant to provide free access to classes to inspire business enthusiasts worldwide.
49. Alanis Business Academy
Alanis Business Academy’s channel has 200 videos with topics ranging from accounting to statistics. It provides universal access to a quality business education and is owned and operated by Matthew Alanis, M.B.A., a business instructor, and entrepreneur.
50. Google Small Business
Google Small Business channel features expert advice on how to get your small business noticed online and offers a variety of channels based on your area of expertise.
51. Harvard Business Review
Harvard Business Review channel gathers all online and print content into one place with topics ranging from business leadership to current news. The channel is meant to inspire good leaders to become great.
Bonus Selection: Tony’s Picks
Where does the leader of our crew here at Canny Creative go to find inspiration, branding advice, even some marketing tips? We asked him to give us a few of his picks as well, so here they are.
52. Gary Vaynerchuk
Gary Vaynerchuk is a no-nonsense, crass, daring entrepreneur that the online startup community loves to follow. His videos teach entrepreneurs about marketing and how to not fail as a startup. The YouTube business is now one of his main content offerings, and you can count on practically daily updates.
53. Smart Passive Income
Smart Passive Income with Pat Flynn is a YouTube channel that is an awesome resource for new entrepreneurs. His videos focus on building and growing your business, and will help you use things like social media marketing and blogging to make some noise online. While not as glamourous or entertaining as some of our other picks, if you are new to running an online business, or just looking for some new tools, this might be a place to go. Check out this video where he goes through three productivity tools: Distraction Free Writing, Calendy and Trello. Some useful information here if you want to educate yourself.
54. Chris Ducker, Youpreneur
Need some outsourcing help? Want to know more about how to get your blog going? Chris Ducker from Youpreneur has the information you’re looking for. Tony says this is one of his go-to, YouTube guys as he grows Canny Creative. Want to know what tasks you can outsource, watch this video:
55. Peter McKinnon
Having only recently discovered Peter McKinnon, I’ve trawled through all of his content, and I’m consistently blown away. From his awesome looking cinematography to the content he provides, if you’re series about using YouTube for your business, you need to check out his channel.
Conclusion: The 51 Best YouTube Business Channels for Entrepreneurs and Marketers
As you can see, YouTube is full of resources, inspirational and engaging material for the business-minded amongst us. There are hundreds of great YouTube business channels out there.
As entrepreneurs, we often isolate ourselves against the world, holed up in our homes working for our clients. What many of us are missing is that time to spend working on our businesses, rather than in it.
It’s so important to keep yourself on top of industry trends and motivated to continue the hustle, day in and day out. That’s what these YouTube resources are great for.
So, pull out your laptop, grab a hot cup of tea and settle in to watch videos that will help you grow!
We’d love to know your thoughts on our best business YouTube channels. Are there any other YouTube influencers or business YouTube channels that are missing from our list?