How to Build Brand Authority Online (Not Just In Person)

For many, building a brand that stands the test of time can prove to be a daunting prospect. There’s just so much competition out there, especially online, and sometimes the idea of producing a brand that holds aut...

How to Avoid the Pitfalls of Online Marketing

Online marketing has proven itself to be an entrepreneur’s best friend. Business owners — old and new — have grown ever so fond of what online marketing has to offer them, and many have benefited greatly from using...

The Problem with Off The Shelf WordPress Themes

With the meteoric rise of Wordpress, there are new websites popping up all over the place. However, a lot of these websites are using off the shelf Wordpress themes from market place websites like Themeforest. ...

When Brand Touchpoints Work: Some Top Notch Examples

Improving your brand and your customer’s experience doesn’t always come so easily. You want your customers to have the best experience possible, and you want them to interact and relate with your business in the wa...

Customer Questions: What Should You Ask Your Audience?

Customer questions work both ways. Sometimes you need to answer questions from customers. But have you thought about asking questions of your customers? What are the questions you need to constantly ask your audien...

How to Create Customer Personas That Actually Work

Are you creating the right buyer or client personas? Many businesses are not. Are you one of the businesses operating with eyes wide shut? Picture this. To truly build a solid foundation for your business...