Established in 2010, English Tea Shop recently went through a rebrand, and as a result, their new tea packaging is stunning.
Focused on high quality, organically sourced tea, the new English Tea Shop brand tells their sustainability story.
Speaking of the packaging, design agency Echo said:
“The new teapot icon – a classic round English teapot shape – holds elegant figures of a man and a woman nurturing tea plants, while beautiful mandala designs created by French illustrator Margaux Carpentier burst from the centre of the packs, celebrating each product’s organic ingredients. The new in-pack illustration shows an ocean connecting a farm and factory on one side, and an English tea shop on the other.”
The mandala is the focus of the packaging, and each product line features it’s own unique colour scheme and illustrations. The packaging itself is nothing new, but the changing colours help add to the new brand identity and accentuate the illustrations.
The new English Tea Shop logo isn’t a huge departure from where they were originally, but the new illustrated tea packaging is a complete gamechanger.
You don’t have to be changing the game with your brand identity, to be doing something exciting with your packaging!
If you’ve checked out my about us profile on the Canny site, then you’ll know I’m a massive fan of wrestling. Which is partly the reason why I’ve included this next coffee packaging design in this list.
Rootless Coffee Co. is the coffee brand of the very nice, very evil pro-wrestler known as Danhausen, who actually features on the front of the packaging. He’s holding a fist full of money and a coffee mug in the other. A blimp can also be seen off in the background.
What I like about this packaging design is how simple yet effective it is. That, and it’s ability to tell a story. For anyone unaware, Danhausen’s shtick is he only wrestles to make money and then take over the world in a giant blimp (think of him as a sort of cross between Mr Burns from The Simpsons and Conan O’Brien).
The artwork by Craig Horky is very striking, and for wrestling fans such as myself, is easily recognisable.
Branding masterminds Pearlfisher teamed up to create a fresh new look for Intelligentsia’s coffee packaging.
“The new design expression allows variants to make a clearer visual connection with one another as a portfolio through purpose and specialization, while continuing to distinguish itself from the oversaturation of today’s craft-heavy aesthetic.”
The packaging for Intelligentsia’s coffee demonstrates how a solid brand identity system can add a uniform, recognisable, identity to a range of branded products.
Nahnya combined famous Chinese tea with powerful Mexican fruit and plants to create a unique blend of tea that takes from the best of both worlds.
Toro Pinto, the agency responsible for Nahnya’s packaging design, learned through their research that “nah” means “house” and “nia” means “our”, so together Nahnya means “our home.”
Looking to create a homey brand experience, Toro Pinto created packaging that displayed a reference to each town of origin’s heritage.
The Nahnya brand packaging has a unique look, and the cylindrical packaging works well. However, some of the other packaging design comes off as clinical and almost medical, which I’m not sure hits the same high notes as the rest of the packaging.
Running a cafe based in Hong Kong, Freeoclock hired agency Sergio Laskin to create their new tea packaging.
And the results are stunning.
The Freeoclock tea range is varied and interesting, and they’ve managed to bring that feeling through into their tea packaging.
The box used to present their loose leaf tea is a great blank canvas to work on. And Sergio Laskin have use a range of abstract marks and exciting colour palette to ensure the packaging makes an impact.
Each product in the range, is wonderfully interesting. This packaging demonstrates how a brand can use different colours and design work on their packaging, while still looking cohesive.
Illustrations and coffee packaging designs go hand in hand. Only how detailed the illustrations go does vary from coffee brand to coffee brand. Blend Station has gone for the minamalist approach with its packaging design, choosing to only include a pair of piercing almond eyes, set against a pitch black background.
The result is something that instantly grabs your attention. The eyes also remind me of the now infamous Comme des Garçons logo as the eyes are very similar to its logo.
This coffee packaging design is like the complete opposite of some of the other designs mentioned in this post, but still just as effective in grabbing the attention of coffee lovers.
I should also mention how easily the logo transitions to things like coffee mugs and other branded materials/touchpoints.
Grek tread a fine line between high end and “not quite enough” when it comes to their tea packaging.
I can’t help but love the simplicity of the black and white geometric shapes, and sans-serif typography.
However, identifying between the flavours of tea Grek offer must be an absolute nightmare if you’re looking to buy it on a regular basis. With a monotone palette, there’s not a whole lot of visual identification going on.
The pattern and shape combination is interesting, and on the whole, the packaging looks great. Like I say, though, I’d worry about distinguishing between product lines.
If this was a project I worked on, I’d certainly be pushing for something that helps shoppers distinguish between the boxes.
Surreal is one of the only ways to describe Dr Stuart’s Exceptionally Good Teas. The illustrations shown on each of these boxes provide an excellent contrast to the rest of the packaging; even if the designs are nightmare-inducing at times.
Like the Blend Station design mentioned above, Dr Stuart’s tea packaging here is very minimalistic. There’s a lot of blank space which allows the illustrations to take precedent.
If I had to choose my favourite design of the bunch, I’d probably go with the box that has the green butterfly on it.
Redemption Roasters win the plaudits for the most innovative business model on the list.
Each batch of Redemption coffee is prepared by inmates enrolled in a training programme at a Youth Offender’s Prison.
“Here Design took inspiration from this powerful story of redemption through skill-building within the inmate population in the design of the new Redemption Roasters identity, following the journey with a series of colourful graphics, symbols and illustrations.”
The packaging reflects the journey the offenders take. And you can see that come to life through the shapes, symbols, and illustrations that are used.
The logo mark and brand identity itself is also very clever. And your packaging design should work alongside and support your brand identity.
Two Rs (for Redemption Roasters) come together to form a keyhole, to represent prison and being locked up. Or, to represent the unlocking of potential, which is what Redemption Roasters are doing.
In terms of concept, Redemption Roasters really have it nailed. The design work is outstanding too.
Remember, when creating your packaging, you need a strong brand identity and concept first. Don’t start with your packaging and work backwards. That’s where a lot of brands fail.
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