WELCOME TO THE CANNY BLOG

HOW TO WRITE A REBRANDING BRIEF (TEMPLATE INCLUDED!)

THE BEST BRAND MESSAGING FRAMEWORKS TO HELP YOU GET IT RIGHT

HOW TO DEFINE BRAND TOUCHPOINTS FOR A WINNING CUSTOMER EXPERIENCE (UPDATED: OCT 2020)

LAUNCHING YOUR BRAND MISSION STATEMENT IN 3 EASY STEPS

ESTABLISHING BRAND VALUES THAT GIVE YOU A FOUNDATION FOR GROWTH

WHAT IS BRAND POSITIONING (AND HOW TO CREATE A BRAND POSITIONING STATEMENT!)

HOW TO PERFORM A BRAND ANALYSIS ON YOUR BRAND’S COMPETITORS

THE ULTIMATE BRAND STRATEGY DEVELOPMENT GUIDE (FREE TEMPLATE INCLUDED!)

HOW TO WRITE A DESIGN BRIEF (TEMPLATE INCLUDED!)