The Complete List of Branding Services and Deliverables

Category

Branding

Read Time

33 min

Published

05 May, 2021

Branding services and branding deliverables can get ridiculously confusing.

When you’re approaching a branding agency to work with, you need to know exactly what you’re looking for – and what you actually need.

But it’s not that easy, when everyone you approach is simply going to recommend “you need the whole package.”

We don’t advocate branding packages.

We believe each and every branding project is different, and our clients should only take the services they need; the services that are going to bring value.

That’s because every business has different branding requirements.

It’s not a one-size-fits all approach.

The Branding Brief Template

The Branding Brief Template is a free template that will help you get the brief for your branding project right. W...

We’re here to help our client’s business grow, not line our own pockets.

Branding isn’t a straightforward topic, and I’m not implying that other agencies forcibly upsell or talk people around in circles on purpose.

But you might come away thinking:

  • Am I buying a brand strategy?
  • A brand identity?
  • A website?
  • I really don’t know anymore!

If that sounds like a recent experience you’ve had with a branding agency, or you’re doing some research on the different branding services and deliverables before choosing an agency, then this is the post for you.

And if you want a laugh as we try to list out as many branding deliverables listed out as quickly as possible, then check out this video:

What are Branding Services?

Branding services are professional services provided by branding agencies to help businesses develop and improve their brand strategy and brand identity design.

This involves defining and communicating the unique characteristics, values, and personality of a brand to establish a strong and recognisable presence in the market.

Branding services aren’t hard to find.

If you Google “[your location] + branding”, the search results will be a stream of agencies that provide branding services.

But what branding services do you actually need? Do you need them all? Or are you just looking for a brand identity?

At Canny, we firmly believe that the best branding projects result from taking a look at the brand and business as a whole. This means:

  • Understanding your brand concept (the foundational building block of your brand)
  • A deep dive into your business goals and objectives and auditing your current brand
  • Defining or refining your brand strategy
  • Creating a brand identity that supports and builds upon your strategy
  • Activating your brand in a way that makes sense to your target audience

However, we appreciate many marketers, businesses, or organisations might not have the appropriate branding budget, so there might be one or two areas where you could save.

Understanding your brand concept is a given, so let’s jump in and explore the list of key branding services and deliverables.

What are Branding Deliverables?

Your branding deliverables are the output of your engagement with a creative or branding agency.

They’re the things you “take home” and put to good use when marketing your business.

So, which branding deliverables are important to have from day one? And which can wait if you don’t have the right budget?

That depends on your specific business and brand vision, but let’s take a look.

Brand strategy represented through a light bulb

Branding Service: Deep Dive and Brand Audit

There are two foundational steps that take place at the beginning of every project. They allow us to understand where you are and where you’re going.

Deep Dive

After you’ve handed over your branding brief or rebranding brief, it’s onto the Deep Dive.

A deep dive session typically includes:

  • Plotting a course for your branding project using our project action plan
  • Discussing your market space and competition to assess whether your brand should disrupt, pioneer, or fall in line with the market
  • Discussing and building the target audience and personas for your brand
  • Reviewing your brand and business strategy (if you have one in place already)
  • Analysing your customer journey, how they discover the brand, and what actions you want them to take
  • Reviewing visuals ideas and inspiration for your brand
  • Identifying any technical requirements that you might face with your project
  • Identifying any other decisions that might need to be made as part of the project

A Deep Dive session typically takes a full morning or afternoon and involves several people from your chosen branding agency, a handful of C-suite executives, and the marketing team from your side.

The Deep Dive session allows the whole team to pitch in, making sure everybody is on the same page with the project.

It enables us to get under the skin of your business and helps us to get an understanding of your long term goals and objectives, as well as the goals and objectives of your branding project.

Getting clear on the goals, strategy, and route to market in a roundtable session is a solid foundation for any project, which is why we place so much value on these sessions.

Towards the end of the session, once the business side of things is taken care of, we look over visual styles.

This helps us to identify what type of brand identity might work for you, as well as what won’t.

We’ve run Deep Dive sessions in Tokyo, London, Toronto, and more! Either virtually, or in person, getting everyone “in” one room is vital!

An effective Deep Dive session leaves everyone with a shared understanding of the task at hand.

Who needs a Deep Dive?

Everyone. You just can’t skimp on this stage at all. Without it, you’re destined to fail. This session helps loop everyone in and makes sure everyone understands the project.

Brand Audit

If you’re a brand that’s new to the market, a brand audit won’t be possible, so feel free to skip to the next section.

A brand audit is an in-depth examination of your brand’s existing strategy, visual identity, and brand equity.

You can find out more in our detailed post about carrying out a brand audit here.

This process helps us to identify your strengths, weaknesses, and areas for improvement. The following are the key steps we follow to conduct a brand audit.

Research and Analysis

As part of the audit, we look at and analyse brand performance data, including market share, customer feedback, and sales and marketing metrics. We’ll also assess your competitors’ brand strategy, identity, and positioning to help uncover potential opportunities.

Brand Identity Assessment

Here we’ll be looking at what works with your current visual identity and what needs to be improved.

During your audit, we’ll review the documents essential to your brand, including:

  • Brand strategy (including values, mission, messaging, tone of voice etc)
  • Brand guidelines (including logo, typography, colour palette etc)
  • Marketing collateral
  • Sales collateral
  • And more.

A brand audit is a key step in steering the visual direction of your new branding project.

Brand Perception Analysis

It’s important to consider how your brand is already perceived by the market, your current customers, and your ideal customers.

In this stage we’ll analyse customer feedback, online reviews, and social media to gauge brand perception.

We’ll also look to conduct surveys and focus groups to gather insights from your potential customers.

Brand Focused SWOT Analysis

If you’re in marketing, you’re likely very familiar with a SWOT analysis. But they’re often overlooked!

Assessing your business and brand through the eyes of SWOT helps to understand your brand’s strengths, weaknesses, opportunities, and threats.

You want to analyse these to guide the process and eventually leverage your strengths, address your weaknesses, capitalise on your opportunities, and eliminate your threats.

Who Needs a Brand Audit?

A brand audit is typically suited to established businesses who have an existing brand identity and a range of branded assets already. Smaller companies or startups with limited resources should prioritise other aspects of their business before investing in a brand audit.

As you can tell from the list above, carrying out a brand audit is pretty extensive. Trying to do this process on your own can be difficult and time consuming which is why bringing an agency on board to help can be beneficial.

Branding Deliverables: Deep Dive and Brand Audit

The branding deliverables of a Deep Dive and Brand Audit are fairly straightforward.

  • Deep Dive: Typically a half day session runs at your location, where your branding agency runs through everything they need to know about your business.
  • Brand Audit: A full review of your brand-to-date. Thoughts, findings, and ideas will be collated into a digital document or presentation.

There’s nothing more complicated than that to this section.

Crumpled Paper Around A3 Pad

Branding Service: Brand Strategy

A well considered brand strategy is at the heart of all successful branding efforts. Your brand strategy provides a clear roadmap that aligns your brand identity to your business objectives.

Below, we outline the key brand strategy services, with each designed to ensure that every aspect of your brand is purposeful and impactful.

From researching your marketplace and competitors, to defining your core brand values and tone of voice, these elements collectively lay the groundwork for creating a solid brand strategy.

And before we dive in:

I want to let you know that if you’re looking to save on your marketing budget, you can work through your brand strategy using our self directed guide. The link is in the “top tip” at the end of this section.

If that’s the route you go, then skip ahead to the next section.

Each of these branding services are connected to Brand Strategy and should be considered more like “micro-services” that add up to one larger branding service.

Brand Naming

If you’ve made it this far without a brand name, then what have you been doing?

Every business needs a name.

New businesses need to create one and existing businesses might be considering a change.

There are a lot of different ways to name your business:

  • Owners names/name (Adidas, founder Adi Dasler)
  • Ingredients (Coca Cola, coca leaves, cola berries)
  • Metaphor (Nike, the Greek Goddess of Victory)
  • Shortening (Intel, short for integrated electronics)
  • Location-Based Names (Brooklyn Brewery)
  • Compound Words (Facebook, combining ‘face’ and ‘book’)
  • Playful Names (Ben & Jerry’s, ice cream chain)

The list goes on and on.

If you’re stuck with naming your brand, then you’ll want to get help from a naming professional.

These days, a name means less than it used to. It’s all about the power of building a brand.

Nike would’ve been nothing without their branding efforts and marketing spend.

Naming is tricky business, and having a catchy name gives you great brandability when it comes to domains, social media handles, slogans etc.

But, it’s not the be all and end all if you can’t get the perfect name. Perfect is unachievable.

Once you’ve settled on something, don’t forget to mop up a relevant domain name too!

Who Needs Brand Naming?

Everyone needs a brand or business name.But you can save a lot of time, effort, and money if you’ve already got yours sorted out.

Check out our post on How to Name Your Business Brand if you’re stuck with naming your business.

person looking at customer worksheet on laptop

Audience Personas / Customer Personas / Target Audience

This involves definining detailed profiles of your ideal customers based on research and data.

These fictional representations capture key demographic and psychographic information.

Demographics include things like:

  • Age
  • Gender
  • Location
  • Interests
  • Job Role
  • Education

Psychographics include things like:

  • Personality
  • Values
  • Attitudes
  • Motivations
  • Interests
  • Pain Points

By understanding your target audience at this level, you can craft effective marketing strategies, enabling you to get specific with your messaging, create relevant content, and build a brand that resonates with these customers.

Persona development also aids in empathising with customers, enhancing customer experience, and making data-driven decisions to meet their needs effectively.

If you’re struggling to create your customer persona, download our free customer persona worksheet.

Who Needs Customer Personas?

Absolutely everyone.

Without understanding who you’re selling to, it’s pointless investing in branding services. Every decision should be made with your audience in mind as these are the people buying from you.

Unless you’re planning on buying all of your own products/ services then you need to know exactly who your audience is and how you’re going to attract them.

Woman Using Phone and Pointing at Laptop

Marketplace Research

Marketplace research (or market research) takes place on two levels, and offers both a micro and macro view of the market sector that you operate in.

Let’s pretend you’re in the business of packaged snacks (check out our snack packaging post if you’re in need of inspiration.)

In the marketplace research for a packaged snacks company, we’d be looking at:

  • Packaged snacks and the snacking industry in general:
    • What’s working?
    • What’s not?
    • What’s trending?
  • The geographical area in which you’re going to operate:
    • What’s popular?
    • What’s not?
    • Who are the big movers and shakers?
    • And how do you compare?

It’s important that you gather insights on both at an industry level and a geographical level.

You might also consider sending out a marketing kit to potential customers and influencers, to build relationships and try to gain insights into customer preferences and behaviour.

This sort of marketplace research can then help to drive decisions later in the branding process.

Who Needs Marketplace Research?

It’s always good to have an idea of the market you’re entering. But a full comprehensive report can probably be reserved for larger companies.

Competitor boats with one going in the opposite direction

Competitor Research

Competitor research is a key branding service and a crucial step in any branding project.

You need to understand the “lay of the land” before you can decide exactly where you want to pitch your tent.

A good corporate branding agency will help you understand your competitors before starting on any branding work for your business.

When carrying out competitor research with clients, this is what we’re asking:

  • Who are your competitors?
  • What are they doing well?
  • What are they doing poorly?
  • Do you like how they look?
  • What do they offer compared to you?
  • Why would people choose you over them?

It can be pretty difficult to compare brand strategies unless your competitors have something publicly available.

That said, you can easily compare their marketing efforts and visuals.

By using Google, signing up to their mailing list, requesting a brochure etc, you can quickly form a picture of the branded products and materials your competitors are putting out.

Sometimes, you learn things that make you really think about the direction you’re taking, or whether you could offer something extra, or different.

Other times, all you learn from your competitors is:

“We don’t want to be anything like them.”

And that’s fine too.

As long as you’re learning something, competitor research remains a valuable branding service.

Who Needs Competitor Research?

You need to know what you’re up against to succeed. We recommend everyone from the smallest owner operated businesses, to the corporate giants of the world engage in some level of competitor research.

At this point, we’re going to quickly move through the remaining brand strategy services.

We firmly believe everyone would benefit from a robust brand strategy, but we appreciate budgets sometimes don’t stretch that far.

This isn’t to say you should skimp on it, but remember, head down to the Top Tip to get our free brand strategy workbook.

Brand Positioning

Brand positioning is the process of positioning your brand in the mind of your customers.

It should answer the question “Where does your brand sit in the market?”

Brand Story

Your brand story is a powerful and emotive way of harnessing your voice to craft a single cohesive narrative.

Your story should answer the question “Where have you come from and where are you going?”

Brand Values

Some of the best advice we can give when establishing brand values is to make them a verb. Once they’re actionable, people start to live and breathe them.

They should answer the question “What really matters to you?”

Brand Mission

Some people call it a brand mission, others a vision or purpose. Mission is apt, because just like putting people on the moon, you’re answering the question:

“Where are we aiming to be and what do we hope to change in the world?”

Brand Touchpoints

A brand touchpoint is the time and place where a potential customer comes in contact with your brand. You should consider these as part of the project with your branding agency.

Try and answer the question “How and where do people interact with your brand?”

Brand Messaging

Your brand messaging is the actual words you use to communicate everything about your brand.

Your messaging should address the question “How are you communicating what makes your brand unique?”

Tone of Voice

Your brand’s tone of voice is how you say the actual words from your brand messaging. Are you:

  • Funny or serious?
  • Formal or casual?
  • Respectful or irreverent?
  • Enthusiastic or matter of fact?

Your tone of voice should guide all of your communication and answer “How do you use words to channel your message correctly?”

Branding Deliverables: Brand Strategy

Everything we’ve talked about in this section forms your Brand Strategy.

There are several different routes branding agencies take when delivering a brand strategy:

  • A dedicated brand strategy document
  • Integrating your brand strategy into your brand guidelines (more on these later)
  • Building a dedicated brand focused website online
  • Using a brand management platform
  • A Powerpoint or Keynote presentation

There’s no right or wrong way to deliver a brand strategy. Personally, I feel like it should live alongside your brand guidelines and then be utilised in other ways too.

Remember:

Your brand strategy should be present in everything your business and brand does in the world.

From hiring decisions, to marketing campaigns, your brand strategy should inform everything you do.

Who Needs Brand Strategy?

Every brand and business should have a brand strategy. But as I said in the introduction, if you need to squeeze more out of your marketing budget, then download Brand Strategy Made Simple to take you through our key brand strategy exercises.

Even if you just use this as a starting point, it’ll help narrow your agency’s focus and get you off on the right foot.

If you can invest, then I’d always recommend having an agency work on your brand strategy with you.

apple-branding

Branding Services: Brand Identity Design

Most people assume this is what is meant when people talk about branding.

It’s the sexy visual part.

But it’s no good having a brand identity design, without all of the other good stuff that comes before it.

That said:

Every business needs a brand identity design to build recognition with both potential and existing customers.

Think of Apple.

First of all there’s the stark, clean, advertising that hooks you in. From there, you visit the Apple Store (one of their brand touchpoints), and you’re met with the same cleanliness, and high end look and feel.

In the store you recognise the product photography on the walls and the logo on staff t-shirts.

Then you get to the products, and they look awesome, yet familiar. There’s something consistent about the whole experience.

By having a consistent visual language that is present across all of your brand touchpoints, you’re giving your customers the chance to get to know you.

Given we’ve just ran over brand strategy in detail, you now know your branding isn’t just the visuals that people associate with your business.

That’s your brand identity design.

Specifically, your brand identity design is made up of:

  • Logo design
  • Colour palette
  • Typography
  • Patterns and textures
  • Icons and imagery

These elements together form a cohesive and distinctive visual identity that helps to build recognition with your audience.

Your brand identity gives people an easy way to identify you, and therefore, it should always be handled professionally.

Branding Deliverables: Brand Identity Design

Your brand identity is made up of several key elements. Your brand identity will typically be captured and delivered within a comprehensive set of brand guidelines.

This document is essential as it details all visual aspects of your brand, serving as a pivotal reference for your brand’s visual representation.

Your key brand identity deliverables include:

  • Logo files: Make sure you receive all logo design files in both raster and vector formats for maximum flexibility. This should include all agreed colour variations and types such as PNG, JPG, SVG, and EPS formats.
  • Icons, patterns, and textures: Similar file types for any agreed upon icons, patterns, and textures should also be provided.
  • Font files: These should either be included or information provided on where they can be purchased.
  • Original artwork files: While some agencies may opt not to share these, it’s beneficial if they are included.

On delivery, ensure all files are correctly labelled and organised. You’ll then want to take a backup, and store it safely.

From there, keep a working version readily accessible on your device and upload a working version to your company’s network.

Completing your brand identity with a robust set of brand guidelines will ensure consistent application of your brand’s look and feel.

A professionally crafted brand identity enhances your business’s appearance and helps connect you to your customers..

Remember:

No successful brand exists without a stand out brand identity.

Who Needs Brand Identity Design?

Everyone needs a brand identity. It builds recognition, trust, and memorability.

Never attempt your brand identity design yourself. At this stage, you’ll definitely want a professional branding agency involved.

black and white business cards and a pen

Branding Services: Stationery Design

Stationery design encompasses the design and deployment of your business stationery.

Your stationery should be built upon and reflect your brand’s identity, giving a professional and coherent appearance across each of your stationery deliverables.

Despite the shift towards digital, there’s a significant resurgence in the demand for print media.

There’s a growing preference for tangible brand materials, especially at in-person events like networking sessions, exhibitions, and conferences, where they can make a substantial impact.

If you don’t have your design and branding agency on a retainer, we’d recommend getting the design templates from them, so you can update your files as often as you need.

Depending on quantities, printing physical stationery can get quite pricey.

Just make sure you plan accordingly, and don’t print thousands of copies of things that are prone to change. You don’t want a whole load of print going to waste.

Get your agency to advise, and utilise their advice when it comes to your stationery design.

Branding Deliverables: Stationery Design

The deliverables for branded stationery typically include a range of designed materials that are used in daily business operations and client interactions.

These materials not only carry your brand’s visual identity but also reinforce the brand experience in every exchange.

The two critical deliverables are:

  • Business cards
  • Letterheads

Business cards are necessary for every business as they’re a quick and easy way to share contact details, especially at networking events and exhibitions.

Letterheads are used in business every day, from external communication to internal documents, they remain important and add professionalism to your business correspondence.

Other items that you might want to consider are:

  • Compliment slips (less common, but used in certain sectors more than others)
  • Envelopes (if you’re sending out a lot of physical mail)
  • Notebooks (for internal usage)

Really, the list of stationery you could design is endless. But we’ll leave it there and discuss more options in our next section on Sales and Marketing Collateral.

An agency’s delivery of your stationery might be just the digital files themselves that you can then organise to have printed.

If you’re looking for examples of good stationery design, check out some of the best stationery design we’ve seen.

Alternatively, if your branding agency has a relationship with a print partner, then they might provide a print sourcing and buying service for you to take advantage of.

Who Needs Stationery Design?

Every business, at some point, will need professionally designed stationery. A well-crafted business card and letterhead are fundamental, while other items should be considered on a case-by-case basis.

brand identity book and keyboard

Branding Services: Sales and Marketing Collateral

Marketing a small business involves strategic decision-making to ensure maximum return on investment.

The key is to target your efforts where they are most likely to reach your audience.

For example:

Participating in a trade show might not be appropriate if your focus is B2C, just as distributing flyers would be ineffective if your business caters to a niche B2B market.

The choice of marketing materials needs to be aligned with where your customers are most likely to engage with your brand.

When planning your marketing materials, it’s important to consider both the type of material and its intended use.

Documents that your clients will interact with directly, such as invoices, quotes, proposals, and contracts, should always be impeccably designed to reflect your brand’s identity. This ensures a cohesive and professional brand experience.

However:

As invoices are often generated through automated systems like Xero or Sage, it might make sense to invest in a custom design for your quotes and proposal documents. This gives you another shot at putting your brand right in front of your potential customers.

It’s essential to maintain brand consistency across all materials to reinforce your brand effectively.

Branding Deliverables: Sales and Marketing Collateral

There is a massive range of sales and marketing collateral that you could invest in for your business.

Here are just a few examples:

  • Flyers
  • Quotes and proposal documents
  • Promotional items and giveaways
  • Powerpoint decks
  • Branded slide and pitch decks
  • Marketing kits
  • Brochures

The list is endless. The delivery will be different depending on what you invest in.

Flyers might come as a PDF file alongside a printed stack of 5000 flyers hot off the press. Whereas your Powerpoint deck will be provided as a Powerpont file (obviously!)

Consider this:

The items you use in high-stakes environments such as presentations, pitches, and sales meetings, should be treated as non-negotiable.

More often than not our clients have us design; a reusable proposal template, a slide deck, and a marketing kit (or some sort of branded deck.)

These items are typically used in important meetings or presentations where the quality of your materials can significantly impact your brand’s perception.

With your client facing documents, we firmly believe in giving potential customers the best brand experience possible. Having your quote or proposal document perfectly “on brand” is a great way to do that.

The bottom line is this:

Some sales and marketing materials can be produced using simpler, cost-effective methods, others need a higher level of design involvement to ensure they effectively represent and reinforce your brand’s identity with every interaction.

At the end of the day, your sales and marketing collateral is literally selling your business.

Who Needs Sales and Marketing Collateral?

Every business should consider their sales and marketing collateral carefully. Getting some base templates down for proposals and slide decks is a must, then you can build out your marketing kit from there.

Other Branding Services

As well as the branding services and deliverables we’ve detailed above, there are a range of additional services and considerations to make.

Branding Services: Website Design and Development

Website design and development being classed as a branding service might surprise you. But we do often receive a website brief alongside a brand or design brief.

Essentially, your website is the 24/7 shop front of your business brand. Therefore, it’s important that its design and functionality is considered right alongside your brand identity project.

Your website is active at all hours, whether you’re asleep, away on holiday, or just busy!

You want to make sure you put your best foot forward, think strategically about your website, and try to convert those visitors into leads or customers.

If you get your digital marketing strategy right, your website should be responsible for a huge amount of sales or enquiries.

Don’t sleep on your website design when working on your branding.

It’s important that your website delivers, and moves the needle of your key performance indicators!

Website design process

Branding Deliverables: Website Design and Development

Your website is one area where honestly, I recommend spending the majority of your business branding or marketing budget.

If you’re unsure what to invest in, The Complete List of Web Design Services and Deliverables should help you out.

A lot of companies (especially startups) opt for a simple landing page website.

We don’t advocate this strategy as it can then be difficult to put any digital marketing into action. At the very minimum, you need to be rolling out with a blog.

We find that a lot of our clients go for a brochure website, which gives people an idea of the services they offer.

To do that, you’ll want to invest in some sort of CMS (content management system), be that WordPress or otherwise. Aferall, you want to be able to make amendments to your website yourself.

A CMS is also key in rolling out a good content and digital marketing strategy.

Unless you’re selling products to consumers, you don’t need an ecommerce solution. So be wary of that!

There’s a huge budget range at play when you’re creating a website. Find out more in our post about the cost of a website.

It’s important your website is right, and although budgets can be high, it’s an investment into the right area for your business.

Your website will be delivered as a complete website, built upon a CMS, and loaded onto a reliable website hosting platform.

From there, you can either utilise your agency’s hosting plans, or migrate your website onto you preferred hosting supplier.

Who Needs Website Design and Development?

Everyone. The website is the area of your business that most people try to save on, and end up using some website design software to build their own.

Don’t do that! Considering your website is often the first brand touchpoint many of your potential customers interact with, that’s a crazy idea.

Bring in a web design agency to help. Alongside your branding, your website is one of the most important investments you’ll make in your marketing.

A neon sign of two hands shaking

Branding Services: Partnership and Relationship Development

This isn’t specifically a branding service.

But the partnership and relationship that you build with your chosen branding agency, is worth 10x what you’re paying them. But only if it’s a good one!

A good branding agency will become like an extra arm to your business. They’re your trusted resource partner, with one eye on your best interests.

Developing a relationship with an agency and getting to know each other takes time.

But if you let them help you, you can take your business to new heights.

Branding Deliverables: Partnership and Relationship Development

There are no specific deliverables to a great relationship.

Open and honest communication, regular contact, respect, and understanding pretty much do it.

Who Needs a Great Agency Partnership?
Who doesn’t?. You should only work with an agency you know, like, and trust. There are some great choices out there, so don’t settle for less!

Printer working fast and printing out a magazine

Branding Services: Print Design, Print Management, and Manufacturing

Printing, print management, and manufacturing is a bit of a strange area.

In theory, you can source everything yourself. You might have already tried.

It’s easy to be seduced by offers for 500 business cards for £5 through cheap online printers. (Yes, we’re looking at you Vistaprint!)

But trust me, the quality is never that good.

Then, you have the other end of the spectrum where companies are charging £300 for 500 cards.

They’re edge painted, and embossed.

They look great!

This is where using your agency to help and advise on your printing and manufacturing requirements is a good idea.

Branding Deliverables: Print Design, Print Management, and Manufacturing

If you can think it, you can print or make it. With all of the will in the world, it’d be impossible to list out all of the goods you could print, or items you could have manufactured.

Essentially with printing and manufacturing, what you’re looking for is the best possible product you can get that fits within your budget.

Your agency will likely have good connections, and that’s what you’re paying them for.

Who Needs Printing, Print Management, and Manufacturing?

At some point every business needs something like this. You can do it yourself, or utilise your agency to help. Either way works, it’s just a game of balancing your time vs getting someone else to handle it for you.

Networking event taking place inside of a grey hall

Branding Services: Trade Show and Exhibition Design

Participating in trade shows and exhibitions is a dynamic way to showcase your brand and engage directly with your target audience.

The key service here is not just about designing a stand that captures attention.

It’s about making sure that every aspect of your brand and stand, from the promotional materials to the staff uniforms, is strategically and visually aligned with your brand identity.

This involves meticulous planning and execution to ensure that your brand stands out in a hugely competitive environment. See these examples for inspiration.

Utilising an agency can help simplify this process.

They bring their expertise in booth and materials design and manufacture, allowing you to focus on logistics management, event strategy, networking and building client relationships.

Branding Deliverables: Trade Show and Exhibition Design

The deliverables for trade shows and exhibitions include a professionally designed booth that reflects your brand.

Typically artwork will be supplied to the trade show’s preferred manufacturing partner as a PDF and layflat plan.

Additionally:

A wide range of event marketing collateral such as brochures, business cards, and promotional giveaways can be designed and delivered to you, or shipped directly to the event location.

Together, these elements form a cohesive and engaging visual presence that will significantly enhance your brand’s visibility and appeal at any event.

Who Needs Trade Show and Exhibition Design?

Anyone that’s planning on exhibiting at an event should talk it over with an agency that has worked on this type of project before. They’ll have some tips and tricks to help you get the most out of it!

Branding Services: Animated Videos

Animated videos are an effective tool to communicate complex ideas in a simple and engaging way.

The service involves:

  • Conceptualising
  • Scripting
  • Storyboarding
  • Illustration
  • Animating
  • Sound effects and voiceover

Bringing an animated video to life isn’t easy. But when done properly, it will convey your brand message clearly and creatively.

Animated videos are particularly useful for explaining products or services, telling your brand story, or illustrating your company’s values and visions.

If you’re thinking about creating an animated video, make sure to download our video brief template to help get you started.

Branding Deliverables: Animated Videos

All animated videos are different. But the key deliverable in this category is the final video.

The best videos run between 60 and 120 seconds, and are long enough to communicate effectively, but snappy enough to feel like they aren’t dragging on forever.

Additional deliverables include the items listed above, from the scripting and storyboard through to the final animation itself.

The agency you use might also offer variants of the video in different lengths or formats, tailored for specific platforms or audience segments.

This is a great idea as it ensures maximum engagement and effectiveness across all your digital channels.

Who Needs an Animated Video?

Honestly, they’re not for everyone. If it’s “on brand” for you, then it’s definitely one to consider. Other video treatments such as talking heads, and more corporate style videos might be more appropriate.

someone using LinkedIn on their mobile phone

Branding Services: Digital Content and Content Marketing

Digital content creation is a cornerstone of modern marketing, but who should handle it?

You can create content yourself or partner with an agency that offers content marketing services.

Here’s what we’re talking about:

  • Social media assets
  • Ebooks and whitepapers
  • PDFs
  • Email marketing assets

Social media assets aren’t just logos and headers; consider designing post templates to maintain brand consistency across platforms.

And while tools like Canva make design accessible, professional help is crucial for creating compelling lead magnets like ebooks and whitepapers.

These items need to be perfectly on brand as they land directly in your customers’ inboxes.

Branding Deliverables: Digital Content and Content Marketing

What you receive will depend entirely on your strategy and what you’ve agreed on with your agency.

For social graphics, you might receive a batch of templates, provided as Photoshop or Illustrator files.

For more substantial pieces like ebooks, whitepapers, and PDFs, which are integral to your digital marketing strategy, the deliverables include professionally designed documents ready for delivery.

They should be crafted to align seamlessly with your brand identity, featuring consistent use of icons, imagery, and colour, aligned perfectly to your brand guidelines.

Remember:

Every piece of content should fit perfectly with your overall branding to avoid sticking out and to enhance brand cohesion across all platforms.

Who Needs Digital Content and Content Marketing?

You might not need the design services specifically, but every brand needs to be investing into their content marketing efforts.

Branding Services and Deliverables FAQs

Before we wrap up here, let’s look at some frequently asked questions on branding services and deliverables.

  • What are Branding Services?

    Branding services are used by companies in need of brand-based help, typically delivered by a branding agency. Agencies who offer branding based services, when prompted, will then assist the company in whichever way they can, as per their request.

  • What are Branding Deliverables?

    Branding deliverables are the output of your overall engagement with a particular creative agency. They outline everything that is expected and signed for.

  • Where Can I Find Branding Services Near Me?

    You have multiple choices, you can either use Google and manually type in exactly what sort of branding services you’re looking for (i.e. logo design near me), you can go off a referral left by someone you know, or you can do the simplest thing and get in touch with us.

  • People Also Ask: What are the Deliverables for the Brand Identity?

    Brand identity deliverables cover everything from the logo to the brand guidelines to the brand colours. If you want a refresher, why not look at the massive list of brand deliverables above.

We sound like a broken record but if you have the budget, you should always partner with a branding agency.

Check out this post if you’re looking for a great branding agency in Newcastle.

Instead of trying to manage everything alone in-house or outsourcing to a freelancer where multiple people will be working on different parts of your project, partnering with a branding agency keeps everything aligned and consistent.

Getting your brand right is key to the success of your business so whilst it’s tempting to cut costs where you can, scrimping and scraping on branding services is a bad idea.

The Complete List of Branding Services and Deliverables

If you have the budget to work with a branding agency, then you should absolutely do it. The relationship you build with them can help propel your brand forward.

As outlined above:

It’s important your brand strategy is right, as this gives you the foundation to build upon. If you can, try and make room in your budget for everything we’ve talked about in this post.

If not, then think logically about the order in which you’ll need things, then make allowances to accommodate for that.

Your branding and website can make or break your business.

Invest in the right branding services and branding deliverables, and you’ll be giving your business the best possible chance of success.

At Canny, we’ve worked with a range of clients across the globe to help them smash their branding.

We’ve got what it takes to do the same for your business, all you need to do is get in touch.

Hey I'm Tony, Founder and Director of Canny Creative. I eat, sleep and bleed Canny to be honest. I'm an absolute workaholic (and yes, I know that's not a good thing!).

Read here