The Complete List of Web Design Services and Deliverables

Web design service and deliverables can be overwhelming.

When you are looking for web design services (design agency), you need to know what it is you need.

It may seem easy, but it’s not. This is because a lot of the time web design packages are recommended.

We do not offer web design packages, however.

This is because the last thing you want (as you will find out from the above blog post), you do not want a predefined package.

When looking for a new website you may be thinking, do I need a brochure website? An e-commerce website? A WordPress website? A responsive website? And do I need UX and UI design?

If you have any of the above questions or are in a place to have a web project started, read on.

Web Design Services

Web design services are very very easy to find. When searching you will be presented with an endless list of web design services.

This is the stage where you might find yourself asking the questions just outlined. Again, these questions may be: do I need a brochure website? An e-commerce website? A WordPress website? A responsive website? And do I need UX and UI design?

You may need a WordPress website with e-commerce or just a WordPress website. You may also just need a brochure website or even a single landing page site. So, which is it?

In short, you will definitely need a content managed site (WordPress). We use this in all of our sites. You will also need UI and UX design in any type of website. The harder part is deciding the right type of website for your business.

This is where your Website Discover Session comes in.

Before we move on, be sure to check out our web design services if you would like a new website or a website refresh.

Website Discovery Session

Your website discovery session is designed to help you and us.

Simply put, they are designed to gain a solid foundation of what’s what.

This means a good understanding is developed of your business, the primary goals and objectives of your website project, what actions you want your visitors to take and more!

The partnership we have with our clients is the key to the success of your projects. Your discovery session gives us a great insight into your business and helps to get that ball rolling.

Firstly, you will answer a questionnaire that will help us gain insight into your project.

At this stage, getting the goals and objectives is to build the solid foundation we need to get your project rolling.

It will also allow us to see your marketplace and competitors that you are facing.

We will also talk about your ideal client and build a customer persona.

Near the end of the website discovery session, we will look over the visual styles.

This will help us identify what is the best type of website will work best for you, and what will not work for you.

As a matter of fact, we have ran discovery sessions in London, Tokyo, Toronto and more. We carry out these sessions both physically and virtually – it’s important that everyone involved in the project is well, involved!

Who Needs a Discovery Session?Everyone.

You just can’t skimp on this stage at all. Without it, you’re doomed. The Discovery Session helps loop everyone in, and makes sure everyone understands the project.

Marketplace Research

There are two levels to Marketplace Research. It gives you a top-level view of the market that you operate in.

For example: if you were in the business of photography, you’d need a photography website. So, we’d be looking at:

  • Photography website and the photography industry in general – we’d ask questions such as: what’s trending? What’s working? Who you’re up against and how do you compare against them?
  • The actual geographical area in which you operate or are going to operate – again asking questions such as: what’s popular, what you’re up against and how do you compare against them?

At this stage, it is very important to gain insights to at both an industry (photography in this example) and geographical level.

Once this research has been carried out, it is time to start reaching out to your potential clients/customers. This is when you start to develop insights into customer/client preferences and behaviour (truly understanding your target market).

Who Needs Help with Marketplace Research?SMEs and larger.

Always good to have an idea of the market you’re entering. But a full comprehensive report can probably be reserved for larger companies.

Competitor Research/Analysis

Carrying out a competitor analysis is paramount in the success of your business. It is essential in order for you to grow your business. Some of the elements carried ou there include:

  • SWOT analysis
  • Look into the future
  • Competitor inspiration
  • Determine your USP
  • Use your competition to be competitive

You want to ask yourself:

  • Who are your competitors?
  • What are they doing well in?
  • What are they doing not so good in?
  • Do you like how they are?
  • What do they offer compared to you?
  • Why would your clients choose them over you?

Using a SWOT analysis will be very helpful when looking into your competitors.

It is very easy to compare website (especially photography websites). You can look at how the websites are structured, see the visuals and get a feel of the overall user experience.

Once the comparisons have been carried out you will know what might work and what might not. You will also see current trends, you could even look into future trends and plan ahead to get ahead of the competition.

At this stage, you will learn the direction you want to take and identify what your USP is.

Who Needs Competitor Research?
Everyone.From the smallest owner operated businesses, to the corporate giants of the world, you’ve got to know what you’re up against to succeed.

Website Domain Name

Your website domain name is extremely important, it’s seen by customers/clients and search engines. It’s also part of your brand.

We are saying this now and will say it again later, don’t just pick a random name if the one you want is not available, put some thought into it.

In short, your domain name will:

  • Improve your marketing and visibility
  • Build online and offline credibility
  • Get more traffic to your website
  • Increase your search engine ranking

This isn’t the post to get into this sort of stuff, so here’s a neat post on online marketing.

Your domain name needs to match your business name, it will be used on:

  • Social media
  • Business cards
  • Invoices
  • Emails
  • Search engines
  • All URLs (on your website)

You want to make sure you start looking for a domain name as soon as possible!

Who Needs Help with Website Domain Naming?Well, everyone website needs a domain name. It’s important you secure something relevant and meaningful to your brand and the information you provide through your website.

Check out our post on How to Name Your Business Brand if you’re stuck with finding a good domain name.

Website Design and Development

Now that the website discovery session, marketplace research, competitor research/analysis has been covered. We (and you) will have a good idea of what type of website is needed whether it be a landing page, brochure website, blogging website or an e-commerce website.

If you want to see the difference between a brochure website and an ecommerce site, check out the RockBox (ecommerce) and MyOrchard (brochure/landing page).

Website design and development is not just your website. It is part of your brand.

The very first step into having a website made is the wireframing. A wireframe will show how elements are laid out on the web page and how the site navigation will work.

The wireframe is free from design and colours. It is there to focus on the layout and navigation only. It is paramount in order to get your website structure just right.

The next step is the mock-up.

Your website mockup will have the layout and navigation from the wireframe, but with your brand colours, logo and content.

It will mimic the real-life version of your website.

From here you can easily make any changes before the website is developed. Once everything is good to go, it can be brought to life with code.

This isn’t the post to talk in-depth about your website’s structure so here’s a post on this very topic.

Your website is your 24/7 online front of your brand. So it’s important that the design and functionality are in line with your business and brand.

Who Needs Help with Website Design and Development?Again, everyone.

The website is the area of your business that most people try and skimp, and end up using some website design software to build their own.

Don’t do that!

Considering your website is often the first port of call for many of your potential customers, that’s a crazy idea!

Bring in a web design agency to help. Alongside your brand identity, I can’t state how important your website is.

Partnership and Relationship Development

Remember when we said, “The partnership we have with our clients is the key to the success of your projects” earlier.

Well, this is not project-specific. It applies to every project we do.

The partnership you build with an agency is priceless. An agency will be a nice little extra to your business. Your go-to when you have problems and your trusted resource partner.

Developing a good relationship with one another will allow your business to grow even more so.

We at Canny focus on long term relationships.

Where can your Website Budget be Saved?

Each of the website services outlined above (the process we go through) are key areas that should be handled by a professional agency.

With that said, it’s time to move onto the deliverables.

You will more than likely have a budget, again, you should have a professional agency to help you with each of the website deliverables below.

Website Deliverables

Your website deliverables are the result of you and the agency working together to achieve the goals and objectives of your website project.

The deliverables are the fancy things you get to keep and put to use to help your business.

Just because a website is virtual (not physical like a product) doesn’t mean to say you get any deliverables.

So, what do you get?

Well, let’s have a look.

Website Design and Development

Your website is the place where you want to spend most of your business branding and marketing budget.

For your website to work properly, you need to have a solid digital marketing plan. This is because your website is a huge portal for sales and enquiries.

As a matter of fact, when working with a professional agency that focuses on long term relationships you will get a digital marketing plan.

This will be part of your deliverables.
The “plan” you get is part of your website deliverables.
Some of the things you get in a digital marketing plan will include:

  • Social media
  • SEO
  • Customer reviews and testimonials
  • Content strategy
  • Blogging
  • Video
  • Podcast

Be sure to check out the post above to see what a full digital marketing plan consists of.

We have mentioned that your website is your brand, but you need to have a solid brand all throughout your business. We have also stated that you need to have a solid marketing plan in place.

But, you also need your overall brand to work for you. This means you need a brand strategy, this post is not focused on your branding strategy. Here’s a post on just that.

Your website

The most obvious deliverable is your actual website.

To get a good idea of what you will get, here is what could be included in a typical business website:

  • Homepage/landing page
  • Contains sections that you will have throughout the website
  • About page
  • Contact page
  • What you do page
  • Services page

Each of these pages will have good content that is driven by your digital marketing plan. It shouldn’t just be any old content just to “fill up the webpage”. It needs to be meaningful and relevant.

You just don’t get your website as a deliverable, you also get services and features such as:

  • Analytics (optional)
  • HotJar (optional)
  • MailChimp (optional)
  • Active Campaign (optional)
  • Email
  • Domain Name
  • Hosting

With email mentioned, it is all fine and dandy having a standard email address such as [email protected]

But it is a good idea to have your business name for the @domainname.

So, you’d have [email protected] (just as an example).

This is because your email is part of your brand, and when your clients are emailing you they know for certain they are talking with your business.

It also shows that your business is established and genuine, it will also have a lesser chance of showing up in someone’s spam/junk folder.

The Different Types of Website

We have touched on the steps to identify what type of website you need.

Brochure Websites

Brochure websites work to show your customers exactly what your business is about. Brochure websites are a simple website solution that pushes your business online, without any added complication.

Ecommerce Websites

Ecommerce websites allow your customers to buy from your business whenever it’s convenient. It’s important that your ecommerce website sells, without creating friction or complications for your visitors.

For your brochure website to be effective at letting people know what your business is about without any complications and your ecommerce site to allow customers to buy whenever it’s convenient for them without any friction or complications, you need to have covered the steps in the web design services.

These steps are:

  • Website discovery session
  • Marketplace research
  • Competitor research/analysis
  • Website design and development
  • Partnership and relationship development

We would like to touch on partnership and relationship development.

This is an area a lot of designers skimp out on, or even miss out.

We would like to reiterate “The partnership we have with our clients is the key to the success of your projects”.

If you have read the blog post linked previously, you will have a good understanding as to why we stand by this. If not (lazy), here is a brief overview:

  • Good communication
  • Position to be petty (you)
  • Showing instead of telling
  • Check-ins
  • Openness and honesty
  • Don’t have to rely on email
  • Flexibility

This is a very very brief listing, so please check out the post from earlier on this! (if you haven’t already).

Simply put, if a partnership or relationship is not built, you (as the client) and the agency will simply not fully understand one another.

This has consequences.

WordPress Websites

WordPress is the world’s most popular platform and powers over 15% of the world’s top websites. WordPress allows you to easily update your site, changing content, images, adding blog posts and more.

WordPress allows us to focus on what really matters, good design, good content, solid HTML, CSS and JavaScript (technologies used to build your website). Using WordPress means we don’t have to design and build the backend, here’s why using a CMS platform is a good thing.

Responsive Websites

With the growing popularity of mobile and tablet browsing, it’s important that your website always looks good. Mobile responsive websites adapt to your device, giving your visitors the best website experience.

UX and UI Design

If you’re looking to build complex web app or software product, then you’ll want to consider in-depth user experience and interaction design. Without consideration, you run the risk of alienating or disappointing customers.

You can only either have a brochure website or an Ecommerce site, but both of these types of websites we design and develop use WordPress and have user experience and user interaction in mind.

One final point. Every website we output is fully responsive. This is always a surprise to us, but we always find poorly designed “responsive” websites.

We see things from horizontal scrolling navigation to elements not even falling in place properly on small screens.

You probably have even noticed this yourself, and it is completely shocking as to how people get away with this nowadays.

But why?

This is down to inexperienced people setting up their own websites (using builders.

Check out our work on This company lets people compare currency rates and has UI and UX in mind. This project is a good example of what can be achieved with good design.

Conclusion: The Complete List of Web Design Services and Deliverables

If you have the budget to work with an agency, you definitely should.

The relationship that comes with working with an agency is simply worth it.

You will also get all the help and support you need whenever you need it.

Hopefully, this blog post has given you a solid idea of what goes into web design services and what you get out of it.

Remember that your business, branding and website all fall into one – your website is part of your brand (not an afterthought) and your brand shows through your business.

You simply need to work with the right agency in order to grant your business the best possible success.

Here’s a quick list of web design services and deliverables:

  • Website design process
  • Website Discovery Session
  • Marketplace Research
  • Competitor Research/Analysis
  • Website Design and Development
  • Partnership and Relationship Development
  • Where can your Website Budget be Saved?
  • Website Deliverables
  • Website Design and Development
  • Your Website
  • The Types of Websites


reading time: 15 minutes


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