How to Run the Ultimate Branding Workshop with Branding Exercises

Category

Branding

Read Time

26 min

Published

29 January, 2024

Running a branding workshop is key for any business, and if you haven’t already run one before, then you definitely should.

Remember:

Your brand is a lot more than just your logo.

Essentially it’s how customers think, feel, and act whenever they come into contact with your brand,and it should drive them to take action.

However, achieving this is a different story.

It relies on you having:

  • Strong brand positioning
  • Defined audience persona
  • Compelling brand messaging

And these are just some of the things we’re going to cover below in branding exercises to ensure you’ve considered each part of your brand strategy.

But even if you have these things nailed down, you need to make sure that every single person working on your brand does too.

The Branding Workshop Bundle

Running a branding workshop is key to make sure everyone working on your brand is aligned and working towards the sa...

You might think that it’s not as important for your customer service team or technical team to know this as much as it is for your marketing and sales team, but you’re wrong.

That’s why we’re providing you with the ultimate branding workshop bundle so that you can run the most effective branding workshop for all participants.

Let’s get started.

What Is a Branding Workshop?

A branding workshop is a collaborative and structured session where individuals or teams come together to define, refine, or strengthen a brand’s identity and messaging.

Branding workshops are key for any business of any size as they help teams articulate their brand’s core values, mission, vision, personality, and positioning in the market.

Whilst it can be easy to assume you ‘know’ what all of these things are, communicating them to your team, and making sure everyone is aligned can be a different story.

Everyone in your company needs to be on the page otherwise it leads to a lot of guesswork and people taking it on themselves to decide what they ‘think is right’.

However:

During a branding workshop, it gives brands the opportunity to get everyone together in one room to lay everything out on the table.

By having participants engage in activities such as brainstorming, group discussions, visual exercises, and guided conversations, you can uncover valuable insights and align on a cohesive brand strategy.

The outcome of a branding workshop typically includes a brand strategy document that guides all aspects of branding, from logo design to marketing campaigns, ensuring a unified and compelling brand presence in the market.

Why Run a Branding Workshop?

All brands need to run a branding workshop to eliminate any uncertainty regarding the brand and to ensure that all team members are aligned and in sync.

It’s no good having your marketing team doing and saying one thing to customers, and your sales doing the complete opposite. Everyone working on your brand plays a part in how customers perceive you and everyone needs to be rowing in the same direction.

For example, if you’ve identified that your target audience is small-medium sized companies with a typical budget of £15K-£30K, there’s no point in your sales team chasing leads who are startups with a budget of less than £5K.

Similarly, it’s pointless for your marketing team creating content aimed at start ups when they should be focussing their energy on creating campaigns that are targetted at bigger companies who have more money to spend.

By running a brand workshop and covering elements such as your target audience, you mitigate the likelihood of these things happening. That’s because everyone should come away from the workshop with a clear understanding of all aspects of the brand so that they can use their time and resources effectively.
illustration showing man in red top holding a pencil

The Goals of a Branding Workshop

The main goal of a branding workshop is to achieve alignment among all team members regarding the brand, which ultimately results in a cohesive brand image that resonates with customers.

However, there are several other goals of running a branding workshop which we’ve covered below:

  • Clarify brand identity: A branding workshop helps define and articulate the brand’s identity, including its core values, personality, and unique selling points. This clarity is essential for both internal and external stakeholders.
  • Strengthen teamwork: By bringing various team members together in a workshop setting, it fosters collaboration and encourages diverse perspectives. This can lead to innovative ideas and a more cohesive brand strategy.
  • Improved customer understanding: Through exercises and discussions in a workshop, teams can gain a deeper understanding of their target audience, their needs, preferences, and pain points.
  • Align with market trends: A branding workshop allows businesses to assess how well their brand aligns with current market trends and consumer behaviours. This can guide necessary adjustments to stay relevant and competitive.

To understand if you’ve achieved the goals of the branding workshop, you need to check in with the participants.

There’s no point gathering everyone in the same room and taking up a day of their time, if they’re not really taking in any of the information. You want them to be engaged in the discussions, not passive.

To achieve this you could:

  • Survey participants to assess whether they now have a clearer understanding of the brand’s core values, personality, and unique selling points.
  • Conduct team feedback sessions and ask participants for their input on how the workshop has improved their understanding of the brand.

It’s important to know that the branding workshop has achieved something and that participants come away with a better understanding of the brand and how their role is contributing to its success.

Brand workshops are key to understanding who and what your audience are needing from your product or service.

Creating individual messaging can set you apart from your competitors and every single part of the brand from finance, HR all the way through to marketing can input something useful to get to that messaging.

After a workshop, everyone should be singing from the same hymn sheet and therefore have a clear direction for the brand. – Glen Millen, Head of Design at Canny

How Long is a Branding Workshop?

A branding workshop usually lasts around a day, however some might last several days depending on the size and complexity of the business.

That said, a day is usually long enough to cover all essential aspects without causing participants to become disengaged or bored in the process.

Throughout the day you should follow an itinerary to keep the workshop on track – otherwise it’s easy to spend hours on one exercise and leave yourself short for time at the end.

This also gives you enough time to break and lunch in between the different exercises, as you want participants to be refuelled and ready to contribute. As we’ve already covered, the main goal of a branding workshop is to achieve alignment for all team members by getting everyone on the same page.

But, no one is going to be ready to contribute to anything on an empty stomach!

You can also hold another half day catch up session to go back through the key points of the branding workshop at a later date to make sure everyone is still on the same page.

When to Run a Branding Workshop

Running a branding workshop and going through all aspects of your brand to ensure team members are aligned is always useful.

However, there are several key scenarios which would require a branding workshop which we have outlined below:

  • Rebranding or brand refresh: When a company is rebranding or undergoing a brand refresh, a branding workshop can be used to gather input from key stakeholders and set the direction for the new brand.
  • New product or service: If the company is introducing a new product/ service that requires a distinct brand identity, a workshop can help in defining this identity and ensuring it aligns with the overall brand.
  • Merger or acquisition: When two companies merge or one company acquires another, a branding workshop can be valuable in aligning the brands, values, and messaging to create a unified brand.
  • Company growth: As a company grows, its brand identity may need to evolve. Workshops can help maintain consistency as the company expands into new markets or serves a larger customer base.
  • Brand assessment: Regularly scheduled branding workshops, perhaps on an annual or bi-annual basis, can be used to assess the current state of the brand, align it with business goals, and make adjustments.
  • Employee onboarding and training: For new employees or as part of employee training programs, conducting mini-branding workshops can help ensure that all team members understand and are aligned with the brand’s values and messaging.
  • Contracting an agency: If you’re looking to choose a branding agency to work with, conducting an internal brand workshop will help you formulate your branding brief.

In all of these scenarios, the timing is key to make sure you get the most out of your branding workshop.

For example:

If you know you’re rebranding, don’t leave the branding workshop until the last minute as you want everyone to be aligned from the beginning.

Similarly for employee onboarding and training, make sure the branding workshop is one of the first things new starters do as this gives them a solid foundation of the brand before they properly settle into their role.
Brand revolution fist in the air

How to Run a Branding Workshop

Before you run a branding workshop, you need to work out some key elements.

This ensures that you’ve got:

  • a) the goal of the workshop crystal clear
  • b) the right people in attendance
  • c) someone who will lead/ guide the workshop

Without these things being in place, the branding workshop will most likely end up going off on a tangent and you might lose the purpose of holding the workshop in the first place.

Let’s start with the goal.

Define the purpose of the workshop

Whilst the key focus of the workshop should be to build a uniformed understanding of the brand, there might be another reason for holding the workshop too.

For example, using one of the scenarios above, you might be getting ready to launch a new product or service which has spearheaded the need to run the branding workshop.

In that case, the main purpose is to ensure this new product/ service has its own identity whilst still fitting with the overall brand.

This is key information as it means you might need to spend longer on certain exercises than others to ensure you’ve solidified the brand identity.

Decide who to invite

Deciding who to invite to the branding workshop will depend on the size of your business.

For example:

If you’re a small team with 10 employees, it makes sense for everyone to attend as you’ll most likely only have one or two people in each department.

However, if you’re a large business with hundreds of employees, it’s impractical to invite everyone as the information can be passed down by heads of departments and managers.

That said, there are some general things to keep in mind when deciding on who to invite which we’ve outlined below:

  • Identify the roles and individuals within your business who have a direct stake in the brand, marketing, or customer engagement. This may include marketing teams, product managers, customer service representatives, and senior leadership.
  • Consider forming cross-functional teams that include representatives from marketing, sales, design, product development, and customer support. This helps ensure that various aspects of the brand are addressed.
  • Depending on the workshop’s goals and your businesses resources, consider bringing in external branding experts, consultants, or agencies with specialised knowledge and a fresh approach.
  • If possible, involve decision-makers or high-level executives who can approve and implement branding changes that stem from the workshop.
  • The size of the group should be manageable to facilitate productive discussions. Smaller groups may work best for in-depth workshops, while larger groups can be used for brainstorming.
  • Strike a balance between those with branding expertise and those who offer diverse perspectives to foster creativity and practicality.
  • Once you’ve decided who to invite, communicate the purpose, goals, and expectations to participants in advance so that they come feeling more prepared.

Choose a facilitator

Choosing the right facilitator for your branding workshop is key as they’re responsible for leading the different branding exercises to ensure you achieve your goals.

This means they ask questions to get people talking and step in when there are disagreements to help keep things on track. When deciding who should be the facilitator, consider choosing someone who is good at guiding discussions, keeping participants engaged, and managing group dynamics.

There will be a lot of different personalities and viewpoints to handle, so choosing someone who has experience with this, or someone who is confident, is sensible.

Choosing someone with good communication skills is also key as they will need to convey ideas clearly, listen actively, and foster a positive and collaborative atmosphere.
custom illustration showing a woman on a laptop

How to Use Our Branding Workshop Bundle

To make life nice and simple for you, we’ve put together a complete branding workshop bundle which you can download at the top of this blog and here.

Inside the bundle, you’ll find:

  • The brand workshop presentation
  • Relevant printed materials to accompany the workshop exercises
  • A user guide which tells you everything you need to know to get started

If you have any questions about the brand workshop exercises, we’re running through each of these below. Some exercises involve two steps as you’ll need to prepare the printed materials beforehand – all of which can be found in your branding workshop bundle.

That said, let’s get into it.

Branding Exercises

Below are a list of branding exercises that help ensure your branding workshop is comprehensive and covers all areas.

For each exercise we’ve listed; what the branding exercise is, the purpose of the exercise, and the method for carrying out the exercise.

Brand audit

First up you need to conduct a brand audit to take stock of where your brand is currently at.

What?

A brand audit is a comprehensive evaluation of a company’s brand and its elements, including visual identity, messaging, and market positioning.

Why?

The purpose of conducting a brand audit is to assess the current state of a brand, identify strengths, weaknesses, and opportunities, and ultimately make informed decisions for brand improvement and strategic development.

How?

Step 1: Create Brand Audit Questionnaire

  • How would you describe your brand’s current market position?
  • What are your brand’s unique selling points (USPs)?
  • What are the biggest challenges your brand is currently facing?
  • What are some missed opportunities for your brand?
  • How do customers currently perceive your brand?
  • How does your brand compare to competitors?
  • What aspects of your brand do you think need improvement?

Step 2: Conduct Exercise

  • Divide the attendees into smaller groups of 3-4 people.
  • Hand out brand audit questionnaires to each group.
  • Ask each attendee to write down one word they associate with their brand on a sticky note. Collect these and place them on a board. This will be revisited later.
  • Each group discusses the questions on the questionnaire. Encourage attendees to think critically about the company’s strengths, weaknesses, opportunities, and threats.
  • Ask one person from each group to share a “standout insight” they’ve had so far from discussing the brand audit questionnaire.
  • Groups can continue discussing and finalising their answers on the questionnaire.
  • Each group presents a summary of their findings. Document these on a whiteboard or flipchart for everyone to see.
  • Summarise common themes or significant insights from the group presentations.
  • Return to the board with the sticky notes. Discuss whether perceptions have changed or been validated.

Audience Personas

Next up you need to identify your ideal audience persona (s) so you know exactly who you’re targeting with your brand.

What?

An audience persona is a fictional, detailed representation of a target audience or customer segment, encompassing their demographics, behaviours, preferences, and needs.

Why?

The purpose of creating an audience persona is to gain a deep understanding of your target audience, allowing you to tailor marketing strategies, products, and services to better meet their specific needs and preferences, ultimately improving engagement and conversion rates.

How?

Step 1: Create Audience Persona Profiles

  • What are their basic demographics (i.e. name, age, occupation, location)
  • What challenges do they face?
  • What are their hobbies and interests?
  • What channels do they prefer to communicate on?
  • What types of technology do they use?
  • What does their social and family life look like?
  • What are the top 5 favourite brands?

Step 2: Conduct Exercise

  • Provide each participant with a copy of the audience profile persona worksheet. Ask them to individually fill out the sections based on their understanding of the target audience.
  • Have participants form small groups (3-5 members per group). Each member takes turns sharing their individual findings. As a group, discuss commonalities and differences in the identified demographics, pain points, challenges, and aspirations.
  • Ask each group to work together to create a consolidated audience profile persona based on the shared insights. Discuss any disagreements and find common ground.
  • Instruct each group to prepare a brief presentation summarising their consolidated audience profile persona. Encourage them to use examples to illustrate key points.
  • Have each group present their audience profile persona to the entire group. After each presentation, open the floor for questions and feedback from other participants. Encourage constructive discussions about the insights gained and potential areas of improvement.

Brand audit image

Competitor Research

Competitor research is a crucial part of your branding workshop as you need to make sure you brand remains a competitive and attractive choice in the market.

What?

Competitor research is the process of gathering and analysing information about your business rivals to understand their strengths, weaknesses, strategies, and market positioning.

Why?

The purpose of conducting competitor research is to gain insights that can inform your own brand strategy, identify opportunities for improvement, and stay competitive in the market.

How?

Step 1: Sections for Competitor Worksheet

  • Competitor Overview: Gather basic information about the competitor, such as their name, size, market presence, and target audience.
  • Products/Services: List the products or services offered by the competitor and compare them to your own.
  • Marketing and Branding: Analyse the competitor’s marketing strategies, branding elements, and messaging.
  • Online Presence: Examine the competitor’s website, social media profiles, and online engagement.
  • Customer Reviews and Feedback: Research customer reviews and feedback about the competitor’s products or services.
  • Strengths and Weaknesses: Identify the competitor’s key strengths and weaknesses.
  • Opportunities and Threats: Assess potential opportunities and threats in the market based on your competitor’s activities.

Step 2: Conduct Exercise

  • Divide participants into small groups and provide each group with the competitor research worksheet from the branding workshop bundle.
  • Instruct each group to use laptops or mobile devices to research competitors based on their understanding, filling out the worksheet with the information they gather.
  • Reconvene as a whole group and have each group present their findings on a flipchart or whiteboard.
  • Encourage discussion and insights related to how your own brand can learn from the competitors’ strengths and address their weaknesses.

Brand positioning

Brand positioning is a crucial part of any brand workshop as it defines where a brand stands in the market so that you can make decisions to differentiate it from competitors.

What?

Brand positioning is the process of defining how a brand distinguishes itself in the market, emphasising its unique value proposition, target audience, and competitive advantage.

Why?

Understanding your brand positioning is vital as it helps your brand establish a distinct identity, communicate its value effectively, and strategically position itself in the minds of consumers.

How?

  • Ask participants to list key attributes related to your industry on sticky notes, then place them on a whiteboard.
  • Group similar attributes together and discuss why certain attributes are more critical than others in your industry.
  • Create a matrix on a whiteboard with your brand and key competitors listed. Use the grouped attributes as columns.
  • Evaluate and rate each brand’s performance on each attribute using a simple scale (e.g., 1 to 5, with 5 being the highest).
  • Analyse the matrix to identify areas where your brand excels or lags compared to competitors.
  • Discuss what unique selling points (USPs) or differentiators your brand can leverage to improve its positioning.

Brand story

Your brand story is what makes customers relate to your brand. Therefore, crafting a compelling brand story is pivotal as it has the power to humanise the brand and foster emotional connections that lead to more loyal customers.

What?

A brand story is a narrative that combines the essence, values, and journey of a brand, creating a compelling and relatable experience for consumers.

Why?

A brand story is key as it establishes an emotional connection, differentiates the brand, and improves its resonance with customers as it has the potential to make the audience ‘feel’ something.

How?

Step 1: Create Brand Story Worksheet

  • Brand Background: An overview of your brand’s history, founding story, and evolution.
  • Brand Values: Identify the core values that drive your brand.
  • Brand Mission: Define the purpose and mission of your brand.
  • Target Audience: Describe your ideal customer personas.
  • Brand Personality: Characterise your brand as if it were a person.
  • Unique Selling Proposition (USP): Outline what sets your brand apart from competitors.
  • Brand Promise: State the commitment your brand makes to its customers.
  • Emotional Connection: Explain how your brand aims to connect with customers on an emotional level.

Step 2: Conduct Exercise

  • Instruct participants to either work individually or in small groups.
  • Provide each participant/group with a brand story worksheet.
  • Ask participants to complete each section of the worksheet.
  • Have each group or individual present their brand story. Use flip charts or whiteboards for visual aids.
  • Open the floor to the audience for questions and comments.

Organic brand growth strategy

Brand values

Defining your brand values is crucial as they are the guiding principles that shape your brand’s identity, influencing decision-making, and fostering a strong connection with consumers who relate to these values.

What?

Brand values are the core beliefs and principles that define what a brand stands for, guiding its actions and shaping its identity.

Why?

Your brand values help your brand connect with customers on a deeper level, showcasing what you believe in and creating a sense of shared values that builds trust and loyalty.

How?

  • Ask each participant to take 5 minutes to individually jot down three values they believe the brand should embody. Use post-it notes or postcards for this step.
  • Ask participants to share their individual values within the group. Facilitate a quick discussion on the commonalities and differences.
  • Encourage the group to collectively identify common themes or values that resonate with everyone. Use markers to note these themes on a shared surface.
  • Facilitate an open brainstorming session where participants suggest additional values they feel are crucial. Use post-it notes to capture ideas.
  • Organise the brainstormed values into categories or themes and discuss the rationale behind each category.
  • Provide participants with markers to vote or prioritise the values they find most significant. Discuss the reasons for their choices briefly.
  • Facilitate a brief discussion to reach a consensus on the top three to five values. Finalise and articulate these values clearly.

Brand mission

Crafting a brand mission is an essential part of a brand workshop, as it not only defines the brand’s purpose but also guides future decisions, ensuring a cohesive and impactful brand identity that resonates with both internal teams and your target audience.

What?

A brand mission is a statement that captures what your brand aims to achieve such as its purpose and goal, as well as the positive change it hopes to make.

Why?

Your brand mission is crucial because it helps your brand stay focused on what matters, and when customers know what you stand for, it creates trust and forges a stronger connection with them.

How?

  • Ask each participant to independently complete the sentence: “Our brand exists to _______ because _______.” on a sticky note. Encourage them to focus on the core purpose and impact of the brand.
  • Have participants share their completed sentences with the group. Discuss common themes and differences.
  • List key elements that stand out from individual statements on a whiteboard or flipchart. Discuss why these elements are significant.
  • Facilitate a collaborative effort to craft a mission statement using the identified key elements. Encourage discussion of ideas.
  • Based on the collaborative discussion, start drafting the mission statement on the whiteboard or flipchart.
  • Solicit feedback from participants on the drafted mission statement. Make necessary refinements based on the group’s input.
  • Confirm the final wording of the mission statement and choose one person to present the finalised mission statement to the group.

Brand touchpoints

Think about all of the different places customers come into contact with your brand. Whether that’s your website, social media, or physical store, all of these things are brand touchpoints and they need to work together to provide the best customer experience.

What?

Brand touchpoints refer to the different places where customers interact with your brand both online and offline.

Why?

Brand touchpoints are key because they represent every interaction customers have with your brand, influencing their perception, and building loyalty and trust over time. Making sure these touchpoints align with your brand values and messaging is key to making a lasting impression on your audience.

How?

  • Ask participants to individually brainstorm and list brand touchpoints they believe customers encounter when they come into contact with the brand. Use sticky notes for each touchpoint.
  • Have participants share their listed touchpoints with the group then use the whiteboard or large paper to collate these different touchpoints.
  • Facilitate a collaborative effort to map touchpoints on a customer journey timeline through the 4 stages: Awareness, Consideration, Decision, and Purpose. Use a different colour to highlight each stage (for example, awareness could be a blue sticky note).
  • Once touchpoints are mapped across the 4 stages, encourage participants to identify strategies for optimising each touchpoint. Discuss how to improve.
  • Provide time for each group to draft a brief optimisation plan for key touchpoints.
  • Ask each group to present their touchpoint map and optimisation plan. Encourage discussion and feedback from other participants.

yellow, purple, and red speech bubbles

Brand messaging

Brand messaging is up next as you need to define the elements that will distinguish your brand in the market, ultimately establishing a strong foundation for effective communication with your audience.

What?

Brand messaging involves developing concise and impactful statements that communicate the values, unique selling points, and promises your brand to its target audience.

Why?

Brand messaging is key as it shapes your brand’s identity, communicates your unique value proposition, and establishes a clear narrative that resonates with your target audience.

How?

  • Share printouts of completed audience personas (from exercise 2) to participants. Take a few minutes to review and ensure everyone understands the key characteristics of the target audience.
  • Ask each participant to individually brainstorm key elements of the brand message that would resonate with the target audience. Use blank sheets of paper for this step.
  • Have participants share their individual message elements with the group. Discuss common themes and unique insights.
  • Facilitate a group discussion to consolidate and refine the individual ideas into key message elements. Use the whiteboard or flipchart to list these elements.
  • Encourage participants to collaboratively build a creative and impactful brand message using the identified elements. Discuss the tone, language, and emotions the message should evoke.
  • Based on the group discussion, start drafting the brand message on the whiteboard or flipchart. Encourage input and suggestions from participants.
  • Confirm the final wording of the brand message and ensure alignment among participants.

Brand tone of voice

The same way a person speaks in a certain tone of voice (be that serious, humorous, or empathetic) a brand does too. Your brand’s tone of voice defines the personality of the brand so that it resonates consistently across all communication channels.

What?

Brand tone of voice is the unique and consistent way in which a brand communicates, embodying its personality and values through language and style.

Why?

Defining your brand’s tone of voice in a brand workshop is essential as it shapes the personality and communication style, ensuring a consistent voice that resonates with your intended audience.

How?

  • Provide participants with character inspiration materials such as magazines, images, or other visuals. Ask participants to select those that align with the brand’s personality.
  • Instruct participants to create a brand character by combining the chosen visuals and adding key characteristics in writing using blank paper. Use pens to add personality traits, values, and preferred communication styles.
  • Have participants share their individual brand characters with the group. Discuss the rationale behind each choice and the character’s alignment with the brand.
  • Facilitate a discussion to consolidate individual characters into a unified brand character. Identify common traits and values that resonate with the entire team.
  • Based on the group discussion, draft tone of voice guidelines on the large paper or whiteboard. Highlight key characteristics, preferred language, and communication styles.
  • Confirm the final tone of voice guidelines for the brand character.

Brand identity

Last but certainly not least, is your brand identity. Ultimately this is the face of your business and it relates to every single part of your brand from your logo, to your messaging, to advertising and marketing campaigns.

What?

Your brand identity is the collection of visual, verbal, and emotional elements that define your brand’s personality, values, and unique characteristics.

Why?

The purpose of your brand identity is to create a distinct and memorable representation of your brand that resonates with your target audience, fosters recognition, differentiates you from competitors, and guides consistent brand communication and design.

How?

Step 1: Identify Core Brand Elements
Define Brand Values:

  • List three values that resonate most with the brand.
  • Think about the values you think the brand should embody the most.

Craft Brand Personality Traits:

  • From the options provided, select personality traits that align most with the brand.
  • Consider the way you want the brand to be perceived by both employees and customers.

Visual Inspiration:

  • How would you describe the personality or character of your brand visually?
  • What visual elements would make your brand stand out from the competition?
  • Are there specific shapes or patterns that resonate with your brand’s identity?
  • What emotions or moods do you want your visuals to evoke in your audience?
  • Can you identify any symbols or icons that represent the essence of your brand?
  • How does the visual identity align with your brand’s values and mission?
  • What type of fonts align with the brand’s tone and voice?

Step 2: Conduct Exercise

  • Divide participants into small groups and provide each group with the core brand elements document created in step 1.
  • Ask them to discuss how these elements can be translated into brand experiences, communication styles, and design aesthetics.
  • Supply each group with magazines, scissors, and glue and instruct them to create a collage that visually represents the brand identity they’ve discussed.
  • Each group presents their collage to the larger group, explaining the reasoning behind their choices.
  • Collectively refine the brand identity based on the insights and feedback from the collages.
  • Summarise common themes, patterns, and key takeaways from each group presentation.
  • Facilitate a group discussion to consolidate and refine the brand values, personality traits, and visual elements into a cohesive brand identity.

How to Run the Ultimate Branding Workshop with Branding Exercises

A branding workshop is essential for anyone working on your brand to make sure they understand everything about it.

Instead of different teams working in silos and assuming they know what’s ‘right’, running a branding workshop and using the branding exercises listed above ensures everyone is aligned.

This reduces the room for error and stops a lot of guesswork. Every single person in your business needs to share and understand this information as it means you can all row in the same direction.

Your employees have the potential to be your biggest brand advocates by championing and promoting your brand to customers. However, this is only effective if they truly understand the brand including what makes it unique, what brand mission you’re working towards, and the core messaging.

If you plan on bringing in an agency, running an internal branding workshop is a great way to help shape your branding brief. This can then be given to your chosen branding agency to give them a jump start on your project.

That’s why the brand exercises in this blog cover each and every aspect by running all participants through 11 essential areas of your brand. If you need help running your branding workshop then we can help. We’ve already ran successful workshops and we can ensure all participants leave with a clearer and more informed understanding of your brand.

Once you’re finished your Branding Workshop, why not try our Website Workshop to help get your website right?

For an informal chat about how we can help, get in touch.

Hi, I'm Amy, Content Strategist at Canny. In my day-to-day role, I'm responsible for creating content that gets you noticed and makes you stand out from the competition. Naturally, I love writing and creating engaging copy that brings your brand to life.

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