Marketing Certificates That Can Land You Your Dream Job



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15 min


09 May, 2023

Completing marketing certificates can be the difference between landing your dream job, and losing out to competing candidates.

As the marketing industry grows, and more positions are being created there are so many opportunities available for marketers aspiring to get their foot in the door, or move up the career ladder.

Marketing Career Handbook

Marketing is an industry that is growing in opportunity and managers are always on the hunt for fresh ideas for campaigns...

With a wide variety of certifications in areas ranging from SEO, to social media, to marketing management, it’s important to compare your options before enrolling and getting stuck in.

It’s vital that you consider how much time the certification requires, how much experience you need, the modules or areas of study, and of course the cost!

So, if you’re looking to advance your career or boost your application, take a look at our list of some of the top marketing certifications on offer.

Our List of the Top Marketing Certifcates

In this post we have collated a list of marketing certifications that are available to complete online at your own convenience, to ensure you learn the information at your own pace.

All of the marketing certificates we have included range in price and require different levels of ability and knowledge so there is something in this blog for everyone!

Google Analytics certification
Credit to Loves Data

Google Skillshop Certifications

We are starting off strong with our top picks from Google Skillshop, which are easy to miss if you don’t dig down into the individual areas on the website.

Whether you’re looking to enhance your Google Analytics skillset, or want to know more about Google Ads you can find relevant courses on Skillshop!

To get this blog started we picked out two areas on Google Skillshop that are highly relevant and useful for marketers out there!

Google Ads Certifications

Time commitment: 30 hours for all certifications to be completed
Requirements: Some knowledge using Google Ads is preferable
Cost: Free

Within the Google Ads Certifications section of Skillshop there are 8 individual marketing certificates on offer:

  • Google Ads Measurement Certification
  • Google Ads Creative Certification
  • Grow Offline Sales Certification
  • Google Ads Display Certification
  • Shopping Ads Certification
  • Google Ads Search Certification
  • Google Ads Video Certification
  • Google Ads Apps Certification

All of these certificates are beginner level, however, it is useful to have some previous experience using Google Ads as this will make it easier to understand the content as you work through it.

Each of the certificates teaches you the basics of every area within Google Ads and they vary in length from 2.5 – 5 hours, meaning if you choose to complete all certifications it will cost you 30 hours of your time.

At the end of each module, you will be given the chance to take an assessment and pass in order to earn a certification.

To sign up for this certification or to find out more, click here!

Google Analytics Certification

Time commitment: Approximately 10 hours
Requirements: Some knowledge using Google Analytics is preferable
Cost: Free

In order to complete the Google Analytics Certification you are required to complete 4 modules beforehand in order to solidify your knowledge of the platform.

The first 3 modules, are beginner-level to give you a bit more of an introduction to the platform, helping you to understand how Analytics can be used for measuring insights and meeting business objectives.

Then before completing this marketing certificate you will need to complete the intermediate-level course that focuses on controlling, combining and learning about the data you collect, before moving on to the certification.

Passing this course will help you to demonstrate your in-depth understanding of the Google Analytics platform and how it can be used as part of your marketing strategy. This includes setting up a property and using various tools and reporting features.

The assessment consists of 50 questions which must be answered in a 75-minute time limit, and much like many of the other courses on this list, require at least an 80% score to pass.

To sign up for this certification or to find out more, click here!

HubSpot Academy
Credit to HubSpot Academy

HubSpot Academy Email Marketing Certification

Time commitment: 4 – 5 hours
Requirements: No previous experience needed
Cost: Free

HubSpot Academy is an extension of the HubSpot brand, providing a range of marketing courses and certifications from social media, to inbound marketing, to lead nurturing.

For this certification, over the course of 9 short lessons, HubSpot Academy support you in mastering the fundamentals of email marketing.

From understanding the basics, to creating high-performing emails, this certification allows you to start from scratch and get to grips with how to best use email marketing for your company.

This free marketing certification consists of 28 videos over 9 lessons which are accompanied by short quizzes to test your knowledge as you go. So if long-form exams aren’t your thing, this marketing certificate is something for you to consider!

In order to begin creating an effective email marketing strategy and build trust and relationships with your contacts these modules can start you off on the right foot:

  • Understanding Email Marketing
  • Creating a Contact Management and Segmentation Strategy
  • Sending the Right Email
  • Creating a High-Performing Email
  • Understanding Email Deliverability
  • Outlining the Design of Your Marketing Emails
  • Analysing Your Marketing Emails
  • Testing Your Marketing Emails
  • Developing Relationships With Lead Nurturing

Email marketing isn’t going anywhere anytime soon, so it’s important to be on top of your game and continue to update your learning as you progress through your marketing career.

To sign up for this certification or to find out more, click here!

Hootsuite Social Media Strategy Certification
Credit to Hootsuite Academy

Hootsuite Advanced Social Media Strategy Certification

Time commitment: 20 hours
Requirements: Marketing fundamentals knowledge
Cost: $999

Hootsuite is a social media management platform that allows you to schedule posts, access insights and analytics, and review your social media strategy all in one place.

The company provide a range of courses across the topic of social media marketing to help you grow your engagement and reach across each of the platforms you use.

If you have some social media knowledge but need help with your strategy, the Advanced Social Media Strategy Certification might just be for you!

Designed for managers and aspiring leaders, over the course of this certification, you will learn how to build an effective social media strategy for your organisation that delivers results.

Once you have learnt how to create a strategy that works for you, this certification will run you through how to roll it out with guidance on social content marketing, influencer campaigns, and accurate ROI tracking.

This course consists of 8 chapters:

  • Research
  • Plan
  • The POEM model and Converged Media
  • Content Creation
  • Influencers and Advocates
  • Social Media Management
  • Social Media Governance
  • Implementation and Measurement

Each chapter will build your confidence in social media marketing and allow you to earn skills that can be applied within your organisation to accelerate your social campaigns.

With previous students from Proctor & Gamble and Pfizer, this certification is popular among larger professional organisations but the content can be applied across all sectors and business sizes.

To sign up for this marketing certificate or to find out more, click here!

Digital Marketing Institute
Credit to Education Investor

Digital Marketing Institute x Neil Patel Online Search Marketing Professional Certification

Time commitment: 30 hours
Requirements: Some previous experience
Cost: £1,060

Both the Digital Marketing Institute and Neil Patel offer a range of marketing certificates and resources to enhance the skills of marketers across the world.

For this course, they have teamed up to provide a comprehensive deep dive into search marketing, SEO, and PPC.

This professional certification provides a dynamic mix of video, interactive lessons, live sessions, and downloadable tools across 10 online modules including:

  • Introduction to Search Marketing
  • Optimising SEO
  • Paid Search Campaigns
  • Search Analytics
  • SEO Setup and Content
  • Paid Search Fundamentals
  • Demand Generation
  • Data and Data Visualisation
  • Search Strategy – Research and Planning
  • Search Strategy 2 – Execution and Optimisation

This in-depth course allows you to boost your SEO and search knowledge, in order to develop the right skills to apply for a search role.

You will learn the fundamentals of SEO and search marketing from top to bottom, however, previous marketing experience is advised in order to get the most out of this certification.

Once you have completed the content you will be required to take a two-hour virtual exam in order to receive your globally recognised marketing certification.

For the marketers among you looking to specialise in SEO or boost your current strategy, this course is a great stepping stone to get you there!

To sign up for this certification or to find out more, click here!

American Marketing Association
Credit to Sheth Foundation

American Marketing Association Certifications

The American Marketing Association offers a range of 4 marketing certificates that are useful for marketing managers and directors to enhance their knowledge and skill set.

For this post, we decided to focus on the top two courses that centre around management in marketing and content creation to give you an idea of what each course involves and its benefits.

Marketing Management Certification

Time commitment: 3-hour exam plus study time
Requirements: Up to 7 years experience
Cost: $249 for members, $349 for non-members

Thousands of professionals trust the certifications provided by the AMA, including the Marketing Management certification as it provides a flexible course that is accessible and in-depth.

The course content can be studied at your own pace however it is rigorous enough to ensure you gain all of the relevant knowledge you need to prove your ability in your next marketing role.

Throughout this certification you will be required to prepare and study for your final exam by first downloading the AMA Book of Knowledge to fully understand all of the core topics including:

  • Marketing strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behaviour and Segmentation
  • Product and Services Positioning

It is also recommended by the AMA for you to purchase the 3rd edition of Marshall and Johnstons Marketing Management book, as this will not only enhance what you learn while you study, but continue to be a useful resource throughout your marketing career.

Once you have worked through the course material you will be given the opportunity to take the free practice exam to assess your knowledge and skillset and identify any areas for improvement before you take the final exam.

This final exam consists of 150 multiple-choice questions and you will be allocated 3 hours to complete all of the questions, however, if you aren’t successful the first time around you will be given another 2 opportunities to get 80% and pass the exam.

This certification is regarded highly in the marketing industry, particularly for the marketers among you looking to advance into a managerial or directorial position.

To sign up for this certification or to find out more, click here!

Content Marketing Certification

Time commitment: 2-hour exam plus study time
Requirements: Up to 7 years experience
Cost: $249 for members, $349 for non-members

The Content Marketing Certification ensures that you have all of the relevant skills to create content and materials that stand out from competitors.

This course will explore the entire content creation process, from strategy to planning, to promotion, right through to measurement techniques, meaning each of your campaigns will be a success!

Similarly to the Marketing Management Certification, this course requires you to prepare for your exam by downloading and understanding the AMA Book of Knowledge then you will equally be given the opportunity to take a practice test.

Once you are confident in your skills and understanding of the modules, you will need to complete a 2-hour exam consisting of multiple choice questions.

Completing this certification will enhance your content marketing skills and knowledge which will be useful when applying for any role in the marketing industry as you will be certified in building effective strategies.

To sign up for this certification or to find out more, click here!

Credit to Semrush

Semrush SEO Toolkit Course

Time commitment: 3-5 hours
Requirements: No experience needed
Cost: Free

Provided by a knowledgeable team of Semrush professionals this SEO Toolkit course provides you with everything you need to know about search engine optimization, and measuring success.

This course is suited to all marketing professionals regardless of your position as it provides a complete overview of SEO strategies and how to monitor the tactics you put in place.

Semrush have put together a list of 14 modules that include information and videos to help guide you through the content, including:

  • Organic Research
  • Keyword Analytics
  • Backlinks
  • Organic Traffic Insights
  • Traffic Analytics
  • Sensor
  • Keyword Magic Tool
  • SEO Content Template
  • On Page SEO Checker
  • PDF Report
  • Position Tracking
  • Site Audit
  • Backlink Audit
  • Content Analyser

This is a short course that will provide you with a Semrush Academy certificate to evidence your knowledge of search marketing and how to optimise the content you create.

Depending on how extensive your note-making is (or how many times you watch each video) the length of completing this certification will differ for every student.

However, the content is condensed into easy-to-digest video lessons to help you visualise the tips and SEO case studies that will help you drive better results from your marketing efforts.

To sign up for this certification or to find out more, click here!

OMCP certification
Credit to Facebook

OMCP Digital Marketing Certification

Time commitment: Varied depending on experience
Requirements: 6 months of previous experience
Cost: $395 to take the exam

Online Marketing Certified Professional certifications are awarded to marketing professionals who can showcase they have verified experience, training, and knowledge of best practices in the industry.

It’s important that you are an experienced marketer with a degree and at least 6 months of marketing experience, before signing up for this certification.

This marketing certificate, in particular, is a great way to boost your application, when looking for a post-graduate position, as employers will notice your skills have been verified by a trusted institution.

In order to receive your official certification you must pass the OMCP exam which consists of base knowledge questions on online digital marketing disciplines, along with 2 additional sections that focus on core disciplines.

The most effective way to prepare for this exam is to focus on topics that are reflected in the exam sections such as:

  • Content Marketing
  • Conversion Rate Optimisation
  • Email marketing
  • Mobile Marketing
  • Paid Search (PPC)
  • SEO
  • Social Media Marketing
  • Digital Analytics

Studying these areas will put you in a good position to pass this exam, and if you already have a wealth of experience and knowledge due to your education or current position less preparation will be needed.

To sign up for this certification or to find out more, click here!

Google Digital Garage
Credit to Silkstream

Google Digital Garage: Fundamentals of Digital Marketing Certification

Time commitment: 40 hours / 26 modules
Requirements: No experience needed
Cost: Free

Google offer a wide range of courses across a range of sectors, from growing your business to understanding the basics of coding.

However, for this post, we are focusing on the Google Digital Garage Fundamentals of Digital Marketing course as over 26 modules created by Google trainers you will master the basics of digital marketing.

This free online course only requires 40 hours of your time so can be completed in one week or spread across a number of weeks to fit around your busy schedule.

Although 26 modules over 40 hours may feel overwhelming at first, the content is split into practical exercises, video tutorials, and checkpoints to ensure you’re taking the relevant information with you as you continue to learn.

There are 3 steps to completing this certification:

  1. Learn new skills with video tutorials and test your knowledge through quizzes
  2. Take and pass the 40-question exam to become certified
  3. Download your certificate and showcase your knowledge to employers

Once complete, you will have gained skills in areas such as analytics, e-commerce, local marketing, website optimisation, and email marketing.

Therefore this marketing certificate provides you with a breadth of knowledge in the area, so if you’re looking for a course that has it all, this is the one for you!

To sign up for this certification or to find out more, click here!

Marketing Certificates That Can Land You Your Dream Job

Marketing certificates aren’t difficult to find, however, identifying the one to suit you can be a challenge.

Whether you’re looking to boost your marketing strategy skills or enhance your social engagement or SEO knowledge there is a range of marketing certifications out there to choose from.

In this post, we have provided a range of certifications to enhance your career and help you land your dream job, whether you’re on the hunt for a free but informative course or need a flexible certification that you can study for after work.

Here at Canny, we work with marketing managers all over the globe helping to take the pressure off while they focus on other marketing efforts and responsibilities.

We create content and assist with marketing materials to ensure that marketers have everything they need to achieve their goals and maximise their ROI.

Get in touch with our team today if you feel you could benefit from some support with your marketing strategy or content creation!

Hi, I'm Amy, Content Strategist at Canny. In my day-to-day role, I'm responsible for creating content that gets you noticed and makes you stand out from the competition. Naturally, I love writing and creating engaging copy that brings your brand to life.

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