Marketing Manager Interview Questions and Answers to Help You Get Hired



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16 min


12 April, 2023

If you’re planning your next career move, you need to review our list of marketing manager interview questions and answers.

Understanding what might be asked in an interview will help boost your confidence and will ultimately increase your chances of success. This also gives you time to consider which of your skills and experiences are most relevant so you can give real-life examples if the interviewer asks (instead of sitting scratching your head).

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Applying for the role of marketing manager can be daunting as you need to be capable of managing multiple projects simulatenously. Your interview is your chance to prove that you’re the right fit so you need to go into it feeling prepared.

In this blog we’re going to explore a list of marketing manager interview questions and answers to make sure you land the job.

We’ve also included our free resource: 30 things to do in your first 90 days as marketing manager to make sure you hit the ground running in your first 3 months.

Let’s get started.
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Marketing Manager Interview Questions and Answers

Below are a list of marketing manager interview questions and answers to help you prepare for a successful interview.

FYI: Use the example answers as more of a template and tailor your responses to the specific company you’re applying to.

Q: Why are you interested in pursuing a career in marketing?

The aim of this question is to understand your motivations for working in marketing. The employer is looking to assess your reason for working in this field as well as your career goals.

Example answer:

“I’ve always been interested in marketing as I like finding ways to connect with people by devising the right messaging. I’m genuinely excited by the thought of launching new campaigns and working out how to make them a success. Making the connection between the offering and the end user is so important and I have a good grasp of people’s wants and needs.”

Q: Do you have previous experience in marketing?

This question is designed to understand how your skills and experience apply to this role. The employer wants to understand what experience you have and how this was obtained.

Example answer:

“I worked as a marketing assistant for a few years with an online clothing company before being promoted to marketing executive. I then secured a new role as marketing manager for an online furniture company where I am responsible for a team of 5. I’m now ready for a new challenge and want to put my skills to good use.”

Q: How would you report on the success of a campaign?

The aim of this question is to understand how you measure and report on campaign success. This knowledge is crucial to inform future decision making so that resources and budget are well spent.

Example answer:

“I would start by defining the goals of the campaign and then decide on the relevant metrics to measure success. This could be website traffic, social media engagement, or conversion rates. In my report, I would present the key findings alongside any insights to improve future campaigns. I would also highlight any unexpected outcomes and provide recommendations for how to capitalise on them going forward.”

Q: Can you give an example of a campaign which was successful?

This question helps the employer get an insight into your real-life career experiences. Rather than just explaining how you would measure a campaign in a hypothetical sense, this allows the interviewer to understand your skills practically.

Example answer:

“I managed a social media campaign for the launch of a product with the goal being to increase awareness and to drive sales through social media. So we created user-generated content, where we encouraged our audience to create and share content related to the product using a branded hashtag. To encourage participation, we offered audiences a chance to win a prize for the most creative entries. As a result, the campaign generated a significant increase in social media engagement, with the hashtag receiving thousands of mentions and shares.”

Q: What skills do you possess that would help you in this role?

The aim of this question is to make sure you have the right skills and attributes needed to be successful in the position.

Example answer:

“I have fantastic leadership and interpersonal skills that help me manage teams and create positive relationships. My previous career experience means I have fantastic knowledge of market research, customer segmentation, and data analysis and I understand how to use data to optimise marketing strategies. My skills in project management and organisation ensure that I can handle various projects and meet tight deadlines while maintaining quality output.”

Q: What marketing tools have you used?

This question is designed to test your capabilities when it comes to using different marketing tools. Employers want to understand what tools you have used in the past and how comfortable you are at getting to grips with new technologies.

Example answer:

“I have experience with a variety of marketing tools including Customer Relationship Management (CRM) software such as Salesforce and Hubspot. I also use analytical tools on a daily basis including Google Analytics< to track website traffic, conversions, and user behaviour. A big part of my role includes social media management so I have experience working with Hootsuite and Buffer to schedule and publish content across different channels.”

Q: What marketing channels are you most comfortable with?

The aim of this question is to assess your level of expertise and experience in various marketing channels and your ability to select and utilise the most effective channels for the organisation’s goals.

Example answer:

“Some of the marketing channels that I am particularly comfortable with include social media as I understand how to create content that resonates with audiences on each platform, email marketing as I have extensive experience using Mailchimp, Constant Contact, and Active Campaign, and also content marketing as I have experience creating blog posts, videos, webinars, and ebooks.”

Q: How would you market a new product targeted toward young adults?

The aim of this question is to assess your understanding of strategic marketing tactics when it comes to engaging a specific audience.

Example answer:

“I would start by researching their behaviour and preferences to identify their pain points and interests. I would then create engaging content using channels that appeal to these interests for example, utilising social media and influencers. As this is a younger demographic, I would also consider creating partnerships with organisations that appeal to the audience and use interactive experiences that allow them to connect with the brand in a meaningful way.”

Q: Describe a product or service that you’ve marketed in the past.

This question is designed to assess your background in marketing and what experience you have gained. The employer is looking to find out if you have knowledge of marketing specific items and what the outcome was.

Example answer:

“In my previous role, I marketed a meal delivery service for busy professionals by developing a comprehensive marketing strategy that included social media, video, email marketing, and content marketing. The visual content highlighted the service’s benefits, whilst the written content educated the audience on a deeper level. I optimised the website for search engines and tracked performance metrics, resulting in significant revenue growth.”

Q: How do you approach building and managing brand identity?

This question is designed to assess your ability to build a brand identity that resonates with the target audience and aligns with the company’s values and mission.

Example answer:

“In order to build a strong brand identity, I research the company’s mission, values, and target audience, and develop a visual identity that accurately represents the brand. This includes developing a logo, colour palette, typography, and visual elements that are applied across all marketing channels, such as the website, social media, and advertising. I then create brand guidelines to ensure consistency and constantly monitor and evaluate the effectiveness of the brand identity to make adjustments as needed.”

Can you give an example of a time when you had to adjust a marketing strategy at the last minute?

This question is designed to test your ability to think on your feet and make quick decisions in response to unforeseen circumstances.

Example answer:

“In my previous role as a marketing manager, we had to adjust the marketing strategy for a new product launch as a competitor released a similar product. We quickly shifted our focus to digital marketing channels, utilising social media, email marketing, and influencer marketing. This strategy shift generated significant buzz and sales for the product during the holiday period.”

How do you prioritise marketing initiatives and allocate budgets accordingly?

This question aims to evaluate your ability to strategically prioritise marketing initiatives based on company goals and allocate budgets effectively for maximum ROI.

Example answer:

“I prioritise marketing initiatives by aligning them with company goals, evaluating their impact and feasibility. I then create a matrix to rank each initiative based on factors such as potential revenue impact, time to market, level of competition, and resources required. This allows me to determine the budget for each initiative based on its priority level and expected ROI. I monitor performance regularly and adjust priorities as needed to ensure alignment with business objectives.”

Q: What are some marketing trends or tactics that you’ve seen and what about them interest you?

The aim of this question is to identify if you actively engage in the marketing community and are aware of the latest changes/ updates which can affect the industry.

Example answer:

“I’m really interested in the growing importance of using personalised marketing to speak directly to the consumer. Aside from this I’m also intrigued by the use of augmented and virtual reality, and the rise of micro-influencers and user-generated content. These trends allow brands to connect with consumers in a more authentic way to build up a conversation instead of being too sales-orientated.”

Q: What is the biggest marketing challenge you’ve had to overcome?

The aim of this question is to allow the employer to understand how you deal with a challenging situation. They’ll l want to know how you respond, and most importantly, how you find a solution to the problem.

Example answer:

“My biggest marketing challenge involved launching a new product in a heavily crowded market. To combat this and to ensure it was still successful, I conducted thorough market research, developed a robust marketing strategy, and deployed tactics such as influencer marketing and social media advertising. I also used analytics to regularly track performance and optimise ROI, resulting in a successful campaign and a significant increase in sales.”

How often do you meet with cross-functional teams? How do you communicate the marketing team’s goals and progress to these groups?

This question is designed to understand your ability to collaborate with other departments in the business. The employer wants to determine how often you engage with other teams and how you communicate the marketing team’s goals and progress to these groups.

Example answer:

“I arrange regular meetings with other teams to align goals and discuss progress. I schedule weekly meetings with representatives from sales, product, and engineering and create clear presentations to communicate our goals and what we’re working towards. I also encourage informal collaboration through Slack and email to foster open communication and to build strong working relationships with other departments.”

How do you become an expert in the market, customers, and the product itself?

This question is designed to assess your approach to becoming an expert in the market, your customers, and your product so that you can gather and analyse information to make informed decisions.

Example answer:

“First, I gather insights from customers through surveys and interviews to understand their needs and pain points. This enables me to develop strategies that resonate with them on a deeper level. In addition to customer insights, I monitor industry news, as well as competitor activity, to stay up-to-date on the latest developments in the market. To gain a deeper understanding of the product, I work closely with the product development team and seek feedback from customers and internal stakeholders.”

How do you build relationships with members of the media?

The aim of this question is to assess your ability to effectively manage media relations and secure positive media coverage for the business.

Example answer:

“To build strong relationships with the media, I research and tailor my pitches to their interests, respond to inquiries in a timely and honest way, and maintain regular communication. In the event of a crisis, I take a proactive and transparent approach to address any concerns.”

Q. What do you know about our company?

The aim of this question is to assess if you’ve done your homework! Employers want candidates to have an understanding of the company as this shows you have a genuine interest in working there.

Example answer:

“Before attending this interview, I conducted some research on your company to understand what makes you different and how I can add value. I know that you have a reputation for [unique selling proposition] and have carried out various initiatives, such as [specific campaigns, partnerships, or achievements]. Your focus on [core values], coupled with a commitment to [initiatives or causes], has helped your brand establish a loyal customer base. Overall, I’m excited about the opportunity to use my skills and experience to contribute towards the success of your brand.”

Why do you want to work for our company?

This question is designed to assess your motivations in terms of why you applied for this specific position. An employer wants to feel your enthusiasm for the role as this can set you apart from other candidates.

Example answer:

“I’m particularly drawn to your company’s unique selling proposition, core values, and initiatives, especially your focus on [specific aspect]. I’m excited to apply my skills and experience to contribute to your company’s success and work alongside a talented team of professionals who are passionate about [specific aspects of company culture].”

What motivates you?

This question helps an employer understand what motivates you in your career. Being passionate and enthusiastic about your job is a desirable trait and shows that you care about the work you do.

Example answer:

“I feel motivated by the opportunity to make a real difference in the lives of consumers by delivering value through innovative marketing strategies. I am also motivated by the chance to work with a team of passionate, creative individuals who genuinely want to see the brand succeed. Collaboration is very important to me, and I find that the process of working with others to achieve a shared goal is very rewarding.”

Tell us your approach to management and leadership

The aim of this question is to gain an insight into your management style to understand how you would motivate your team, delegate tasks, and communicate.

Example answer:

“My approach to management and leadership is based on communication, collaboration, and empowerment. I prioritise open communication, encourage collaboration, and empower my team to take ownership of their work so that they can find their own solutions to challenges. This allows them to grow as professionals and strengthens us as a team. By creating a supportive, collaborative, and empowering environment, I know that we can achieve our goals and drive success in marketing.”

Where do you see yourself in 5 years?

This question helps the employer gauge your level of ambition, motivation, and commitment to your career. They’ll also want to work out if these goals align with the position and the company’s long-term plans.

Example answer:

“I see myself taking on more responsibilities and growing professionally within the company, with the goal of eventually becoming chief marketing officer. I’m also interested in pursuing additional education or certifications to stay current in my field.”

How to Prepare for a Marketing Interview

As well as understanding the typical marketing manager interview questions and answers, there are some other things you can do to prepare for your interview.

Whilst interviews can be anxiety-inducing, they can also be fun – just as long as you do some prep beforehand. The more you know before going into an interview situation, the more comfortable and confident you’ll feel.

Below are a list of additional ways to prepare for a marketing interview:

  • Learn about the company – Do your research on the company by starting with their website. Find out what their values are, what product/ services they offer, what clients they work with, how many employees they have, and what their target audience is.
  • Check out their social media – You can learn a lot about a company from their social media. Aside from their product offering, you can also get a better insight into their personality and company culture which can help you work out what they’re like to work for.
  • Research the people interviewing you – If you know who is going to be in your interview, do some research on them beforehand. This includes checking the company website and looking on their LinkedIn so you can understand more about their role and background.
  • Review the job description carefully – The role of a marketing manager can change extensively from one company to the next. Make sure you fully understand each part of the job criteria and consider how you might discuss your relevant skills and experience.
  • Think about your past projects – Revisit any of your work that is relevant to this job role whether that’s based on the subject matter, the skills you applied, or the target audience. Compile this work in a portfolio so you have something to present if they ask for it.

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Download your free marketing career handbook here

How to Discuss your project in Marketing

If you’re interested in a career in marketing then it’s important you understand how to get started.

Unless you’ve got previous experience or a background in marketing, then it’s unlikely that you’re going to secure a marketing manager position straight away.

However, the great thing about this field is the path of progression.

Our free marketing careers handbook details the different types of roles within marketing, alongside the skills and experience required for each, and how you can progress from one level to the next. We’ve also thrown in a free CV template to help you secure your next role.

This handbook helps you decide which role is right for you and also lets you see the career ladder from marketing executive right through to chief marketing officer.

Download your free copy and get started with a career in marketing.

Get Hired: Marketing Manager Interview Questions and Answers

Understanding common marketing manager interview questions and answers will help boost your confidence in your next interview.

Whilst interviews can feel daunting, having an idea of what you’re going to be asked, and more importantly. how you can respond, will make you feel more at ease. There is nothing worse than your mind going blank!

The role of a marketing manager is very varied, and whilst interview questions will vary from one company to the next, the above list should act as a good starting point.

As mentioned in the intro, use the example answers as more of a building block to give you an idea of how you would answer rather than treating them like a script. It’s crucial that any response you give is tailored specifically towards the company you’re applying to and the requirements of the role.

We hope we’ve made you feel more confident when applying for the role of marketing manager! At Canny, we work with marketing managers across a range of sectors from FMCG to Tech and IT, and we understand how much you have on your plate. We help alleviate some of this pressure by managing projects on your behalf so that you can focus on business-critical tasks. To find out more about how we can help, get in touch with our team.

Hi, I'm Amy, Content Strategist at Canny. In my day-to-day role, I'm responsible for creating content that gets you noticed and makes you stand out from the competition. Naturally, I love writing and creating engaging copy that brings your brand to life.

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