The colouring of Tranch is undoubtedly one of the best parts about its branding.
The colour palette used is a blend of purple, blue, and green with the bright yellow cutting through.
Very effective, we think.
It’s nice to see that the company isn’t afraid to play around with colouring, switching up their background and icon colours for each poster, story, or layout. This really allows the company to adopt this colour palette, getting people to make the link between this selection of bright colours and their brand.
In the posters, Instagram posts and general advertisement layouts, the colouring is really eye-catching and contrasts well with the typical black shadows and knife and axe icons.
The colour definitely helps with the whole vibe of the branding, and without it, the icons would feel quite flat.
Whilst the rest of the branding was super colourful and engaging, the website doesn’t quite reflect this.
On both desktop and mobile platforms, the website has either a white or grey background which, warranted, makes the main colours pop, but equally makes the website as a whole look fairly simple.
However, if we think about the intentions behind this choice, the company was able to use pops of colour to grab customer attention at the right time, for example, for CTA’s and the icons.
Another element of the website design certainly worth mentioning, is the shape of the text boxes holding all of the information.
They are consistent and match the logo really well, as of course, some are shaped like knives! However the concept is confusing at times, as all chunks of texts are separated into various boxes and randomly placed.
Have a look and see what you think!
A Slice of Fun: The Tranch Rebrand Explored
Tranch made some bold choices with their colouring, icons and best of all, knives, injecting some fun into the world of finance.
The icons, our favourite part (in case you hadn’t already guessed), were charming and really consistent with the identity of the brand, which is all about making expenses bite-sized and easier to digest.
Although at face value, Tranch’s branding is pretty simple and straightforward, the links they have made between the services they offer, and the brand identity and design, make it a success!
What do you think, do you like the simplistic branding Tranch have gone for? Do you agree that the icons add some fun and charm, or perhaps you prefer another design element? Let us know via social media!
Join our newsletter
Our weekly newsletter provides you with an exclusive insight into the world of branding and marketing. If this sounds like something you’d be interested in, just fill in the form and we’ll sort the rest!
Hi, I'm Amy, Content Strategist at Canny. In my day-to-day role, I'm responsible for creating content that gets you noticed and makes you stand out from the competition. Naturally, I love writing and creating engaging copy that brings your brand to life.