The main logo, the one that highlights the full name of the updated brand, is found on most marketing materials.
However, Block (the agency behind this rebrand) saw fit to gift The Avocado Collective with a monogram to use on boxes and stickers you’d typically find on fruit.
“From naming to brand guidelines, avocado was at the centre of it all (literally, in the case of some of our letters). Block developed an instantly recognisable identity to last decades to come.”
— Block, the designer behind this rebrand
The monogram is in the shape of, you guessed it, an avocado, only in the centre you’ll find the letter A, again, showcasing that Gooper type.
It looks perfect on the boxes used to ship the fruit, putting the likes of Del Monte to shame, at least in our opinion.
All are cool, but there’s just something about, you guessed it, avocados and The Avocado Collective brand that sets itself aside from some of the others we’ve covered up to this point.
What do you think of this rebrand? And do you agree with me that the updated logo is the best part of it all?
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Hi, I'm Amy, Content Strategist at Canny. In my day-to-day role, I'm responsible for creating content that gets you noticed and makes you stand out from the competition. Naturally, I love writing and creating engaging copy that brings your brand to life.