Burnout Fears Among Young Marketers Amid Financial Pressures



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2 min


26 June, 2024

Work burnout is a real problem within the marketing industry with increased pressures and financial restraints creeping up on marketers every day.

There’s a growing worry that companies expect more for less which has a negative impact on the mental health of employees and their quality of work-life balance.

According to research from the Chartered Institute of Marketing (CIM) younger marketers are more likely to fear burn out than older employees.

The data revealed that around 60% of 25- to 34-year-olds said they are worried about experiencing burnout, compared to around 40% of those aged between 45 and 54.

There is some good news though to combat these concerns, as the general consensus is that companies are taking the mental health of their employees more seriously. This is particularly true compared to their approach before the pandemic, as organisations are trying to invest more time and resources into improving the work-life balance of their staff.

According to the research, almost 74% of marketers surveyed say their employer is taking the mental health of their employees more seriously than they were a few years ago.

Back on a negative note however, 20% of marketers have experienced stagnation when it comes to their salary. They revealed that their salary has either remained unchanged over the last 12 months or for just over a third of marketers, their salary has increased by just 1%-5%.

There’s been few signs of major salary changes which can never be a good thing in an industry where marketers are already feeling the pinch.

To exacerbate this further, marketing professionals are increasingly worried about the lack of investment from their company in the marketing department. Almost 60% indicated that brands are spending less due to external financial pressures which makes the job of marketing even more difficult.

Competition on an international level is also a concern, with nearly half of marketers surveyed expressing worry that the growth of the marketing industry in Britain will be outpaced by its international competitors.

Hey I'm Tony, Founder and Director of Canny Creative. I eat, sleep and bleed Canny to be honest. I'm an absolute workaholic (and yes, I know that's not a good thing!).

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