Our Pick of the Top Marketing Courses in the UK



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16 min


02 May, 2023

Enhancing your marketing skillset and experience can easily be achieved by enrolling onto a marketing course in the UK.

Or, worldwide for that matter!

But for todays post, we are focusing on the range of marketing courses available in the UK and online, so whether you’re interested in SEO training, or a digital marketing diploma, we’ve got you covered.

Marketing Career Handbook

Marketing is an industry that is growing in opportunity and managers are always on the hunt for fresh ideas for campaigns...

Marketing courses are a great way to get your foot in the door when it comes to starting your career in marketing, as they offer better flexibility and accessibility than attending University, Internships, and work placements.

Equally, if you are already on your marketing career path, courses, programmes and diplomas are a great way to build on what you already know and put you one step above other candidates when applying for a more senior role.

So, if you’re looking to propel your marketing career forward, let’s take a look at our top marketing courses in the UK!

Top Marketing Courses in the UK

The field of marketing is constantly growing so it’s important you continuously improve your skillset.

However, creating a list of our “top marketing courses” is too broad of a topic and we would need more than this blog post to showcase our favourites.

So instead, we have decided to create a list of our top marketing courses in the UK, with a few exceptions along the way (of course) that help you to build your marketing skillset.

Digital Marketing Institute course
Credit to MMC Learning

The Digital Marketing Institute: Professional Diploma in Digital Marketing

Location: Online
Price: £1,060

The Digital Marketing Institute are the leading global standard in digital marketing training and certification, so no wonder they are taking the top spot in this blog!

They have a range of courses that are suitable for aspiring or working marketers, however we are focusing on their Professional Diploma in Digital Marketing.

Throughout this course you will become a skilled marketer capable of building strategies from scratch with the experience you gain along the way.

The modules on this course include, but are not limited to:

  • Social media marketing
  • PPC
  • Website Optimisation
  • Digital Marketing Strategy

All of this content is regularly updated so you know the content you are studying will be in line with the current marketing industry.

Once you have completed the diploma you will be a certified digital marketing professional, which is a qualification that can help to boost your career whether you’re an executive or a marketing manager!

To enrol or get more information, simply click here!

HubSpot Academy course
Credit to HubSpot Academy

HubSpot Academy: Inbound Marketing Course

Location: Online
Price: Free

The HubSpot Academy is a fantastic resource to help you enhance your marketing skillset, as they offer a range of courses specifically targeted to marketers.

The Inbound Marketing Course is just 5 hours long so can be completed in one day or spread across a few weeks, depending on your circumstance, and consists of:

  • 7 lessons
  • 24 videos
  • 7 quizzes

Although this course could easily be achieved with little prior knowledge of the industry, it is best suited to marketing managers or those already in marketing roles.

The content for this course centres around attracting customers to your business through valuable content and the creation of tailored experiences, therefore some experience in the industry won’t go amiss!

This course helps you to build on your marketing strategy that is already in place or the marketing efforts you carry out by teaching you how to adopt a more customer centric approach.

From creating aligned customer personas and defining your target audience, to mapping out buyer journeys, this course help you to ensure that every customer experience is valuable within your business.

Through interactive lessons you will optimise your marketing process and enhance your knowledge on lead generation, helping to build up the community that surrounds your business.

To enrol or get more information, simply click here!

Udemy Digital Marketing Course
Credit to My elearning World

Udemy: The Complete Digital Marketing Guide – 23 Courses in 1

Location: Online
Price: £189.99

Udemy is a platform offering a broad selection of courses ranging from music, to finance, to business and marketing.

For this post we decided to mention The Complete Digital Marketing Guide, which is a comprehensive course containing a huge range of marketing modules.

During this certification, you will gain access to:

  • 75.5 hours of on-demand videos
  • 74 downloadable resources
  • 47 articles
  • An assignment and certification

This digital marketing guide boasts blending 23 course into one neat package and is aimed at marketers who speciliase in social media and digital marketing, as well as business owners and freelance marketers.

This target audience is specific for this course due to the set goals that are highlighted in the course outline. We’d advise that if you’re looking to grow your business, get hired as or currently work as a digital marketer, then this certificate should be at the top of your list!

The videos, resources, and articles begin by providing the digital marketing basics by looking at research, SEO, and Google Analytics, before going into more depth on topics such as branding, content marketing, sales, and copywriting.

Rolling all of these courses into one is useful as you are provided with the basics before learning about each social media channel in more detail, ranging from LinkedIn and Twitter, to Pinterest and YouTube.

With this marketing course, Udemy ensure that you get a good grasp on the fundamentals of digital marketing, helping you to build your overall strategy, find your audience and build and community around your business.

To enrol, or get more information, simply click here!

Content Marketing Institute University
Credit to YouTube

Content Marketing Institute University

Location: Online
Price: $995

The Content Marketing Institute University is one of those “exceptions” we mentioned earlier as although the courses are technically from a US organisation, they can be accessed in the UK and across the world.

Across a 12 month programme you will cover several modules spanning the entire subject of content marketing, and despite the course name, this “university course” is targeted towards content marketers looking to improve their skills and stay ahead of the curve.

Each of the modules on offer are lead by the Content Marketing Institute’s Chief Strategy Officer, Robert Rose, with the support of a small group of other thought leaders and industry professionals.

The curriculum in 2022 included a variety of topics within content marketing such as:

  • Planning
  • Audience
  • Story
  • Channels
  • Process
  • Conversation
  • Measurement

Although this course is extensive and detailed, you are able to go at your own pace and study at the best time for your schedule, as the content is available for up to 12 months after enrolment!

Not only this but the learning materials are regularly updated, and there is a message board for students to share tips and extra resources to enhance each learning experience.

The Content Marketing Institute University was designed with content marketers in mind helping to bring them to the next professional level of their career with a professional certification.

To enrol, or get more information, simply click here!

MTraining: Email Marketing Essentials Course

Location: Online, Manchester, Leeds, and Liverpool
Price: Starting at £350

Now we’re moving onto courses that provide more detailed learning in specific areas of marketing, and we’re kicking things off with the MTraining email marketing course.

This course is ideal for anyone just starting to use email marketing for their business, or for those wanting to improve upon their current campaigns.

The full day session covers all aspects of email marketing, starting with an introduction to email and the law before moving onto modules such as useful online tools and the best email marketing systems.

For UK marketers it’s easy to access this course in person with sessions in Manchester, Leeds and Liverpool, however MTraining also offer an online version via Zoom.

However, if you’re looking for a 1-to-1 email marketing session, this company offer an option to book a private full day course in-person or online for around £400.

In order to attend there is no prior knowledge needed so if you’re a start-up or new to the marketing industry this course is a great way build a foundation of knowledge in email marketing.

As this course is extensive, you don’t need to be an email marketing whizz as it contains guidance on improving open rates and engagement, enhancing email content, how to report on email marketing progress and extra help and resources.

This course has a 5 star Google Reviews rating and the Mtraining company have worked with huge brands across the globe such as Amazon, KraftHeinz, Kelloggs, and Barclays.

To enrol, or get more information, simply click here!

Pitman training
Credit to Facebook

Pitman Training: Social Media For Business Diploma

Location: In your nearest UK centre, online, or a combination of both
Price: Enquire for price

For this course no experience is required, however you will need to put the work in to enhance your social media marketing skills.

Across 135 hours, or 7 weeks, you will learn how to utilise social media channels to their full potential and integrate them into your everyday marketing efforts.

This diploma includes content from a variety of other PitmanTraining courses including:

  • LinkedIn For Business
  • Social Media Strategy For Business
  • Marketing Essentials
  • Introduction to Google Website Tools
  • SEO For Business

The key objectives of this course are to understand and become much more familiar with the main social media platforms and how they can drive engagement and support business and brand growth.

Not only this, but this course can help to improve your confidence when using social media for business purpose, helping you learn how to communicate effectively online and stay up to date with trends.

This Pitman Training Social Media For Business Diploma is a great stepping stone to include into your marketing career, and it’s possible to tap into website design, time management and marketing skills courses once your diploma is complete!

To enrol, or get more information, simply click here!

Chartered Institute of Marketing
Credit to Rob Clarke

The Chartered Institute of Marketing (CIM): Search Engine Optimisation

Location: Online
Price: £475

The Chartered Institute of Marketing (CIM) is the worlds largest community of marketing professionals, that support develop and represent the marketing profession as a whole.

Therefore, they have created a wide range of courses, training resources, and qualifications to ensure every marketer receives support and achieves their career goals.

For marketing and web managers and executives who are required to plan and implement an SEO strategy, the Search Engine Optimisation course is certainly the way to go!

In this one day virtual course, you will learn everything there is to know about how SEO can improve your traffic and conversion rate by tapping into the 5 principle SEO signal groups.

The modules on this course include topics such as:

  • SEO keyword and competitor research
  • SEO copywriting
  • Building your SEO toolbox
  • Local SEO
  • Building an ROI model for SEO
  • Integrating social media and SEO

This programme provides a deep-dive into all things SEO, showing you how to use free SEO tools to your advantage, and implement successful SEO tactics and strategies to boost your customer base as well as your profits!

Whether you’re looking to optimise your website content for SEO, or simply need help understanding why SEO is an important pillar for your business, this CIM course could be the one for you!

To enrol, or get more information, simply click here!

IPM Diploma graduation
Credit to Promoarketing

Insistute of Promotional Marketing Diploma

Location: Combination of online and in-person lectures and workshops
Price: £1,250 for members, £1,750 for non-members

The Institute of Promotional Marketing Diploma teaches 3 units across nine months in order to give you a robust understanding of all things promotional marketing.

This qualification is industry recognised and gives you the knowledge to approach briefs in the right way, plan and manage promotional marketing concepts, and improve your account management and negotiation skills.

Therefore, this course is best suited to the marketers who have at least two years of experience in a marketing role, particularly in developing campaigns.

Each of the units on this course contain their own unique assignment, including the IPMs Legal Code Certification (LCC), ensuring that everything you learn complies with the law and is as accurate as possible.

The content on this course spans 3 main units, including:

  • The role of promotions within marketing strategy
  • Activation techniques, campaign implementation, and compliance considerations
  • Account management, Creativity and responding to a client set brief

All of this content is led by industry experts who help you to get a real grasp of the learning materials allowing you to complete your final assignments with confidence!

To enrol, or get more information, simply click here!

University of Arts London
Credit to University of Arts London

University of Arts London: Content Marketing Online Short Course

Location: Online
Price: £370

This short online University course is ideal for marketers, business owners, or anyone with a cause, product, or service to promote and sell!

In order to prepare you for business, this course provides you with an extensive overview of content marketing thinking, tools, and channels for both digital and print marketing strategies, across a 6 week period.

As with all of the short online courses available at the University of Arts London, this content marketing certification includes live online lessons, lesson recordings, a virtual learning environment with course content, and forums for support.

Meaning you always have somewhere to turn if you are unsure or need a refresher!

By the end of this content marketing course, you should have:

  • Clearly defined business and marketing objectives and solid market research
  • An understanding of how to reach new audiences and retain your current customers
  • Knowledge in how to create innovative and effective content across channels
  • Learnt how content marketing sits alongside social media and traditional marketing
  • Received personal feedback from your tutor

Once this course is complete you will receive a certification, and although on 80% attendance is required it is recommended that you get stuck in for the entirety in order to see the benefits!

To enrol or get more information, simply click here!

British Academy of Digital Marketing
Credit to British Academy of Digital Marketing

British Academy of Digital Marketing: Certificate, Diploma, or Post-Grad Diploma

Location: Online or classroom-based in Manchester, London, Birmingham, Edinburgh or Belfast

The British Academy of Digital Marketing offers 3 distinct courses suited to differing marketing abilities ranging from a certificate through to a post-graduate diploma.


Price: £495 (online) £995 (classroom)

The certificate course helps you to build up a strong foundation of basic digital marketing skills, introducing the main core principles and some practical skills.

Over the course of 3 months you will attend tutor-led classes from industry professionals on topics including:

  • The Evolution of Digital Marketing – for this unit you will look into marketing principles and processes, the influence of digital technology, and targeting and positioning, among other topics.
  • Inbound & Social Media Marketing – this module will focus on practical skills and techniques, teaching you about personas, content marketing, social networks, and engaging with audiences online

All of this content is designed around 5 practical assignments where you will gradually upgrade your knowledge and understanding of the digital marketing industry.


Price: £995 (online) £2,595 (classroom)

The next step up is the Diploma course that helps to further enhance your digital marketing by providing you with advanced skills and platforms to progress your career.

This course is recommended to be completed over the period of 6 months, and contains the same two modules from the Certificate course as well as 3 additional modules:

  • Search Engine Optimisation (SEO) – this module provides a comprehensive overview of SEO including topics on ranking factors, technical optimisation, and tools for SEO
  • Digital Marketing Channels – this section of the course covers the vaireyu of marketing channels, including understanding email marketing, paid advertising, mobile marketing, and PPC
  • Website Design and User Experience (UX) – this module will help you gain an understanding of website objectives, creating wireframes, the user experience, and responsive design

Similarly to the certificate course, this programme requires you to complete practical assessments, but this time you need to complete 10 to gain a deeper understanding of digital marketing.

Post-Grad Diploma

Price: £1,695 (online) £3,395 (classroom)

This 9-month intensive course is best suited to marketers who have already completed some studying in the industry, such as a marketing degree or a course in a related field.

Again, this course contains all of the information from the previous two courses from the British Academy of Digital Marketing, however there are an additional 3 modules to further your learning.

These modules are:

  • Analytics and Performance Management – this topic will help you to enhance your analytical and reporting skills focusing on goals and objectives, web analytics tools, and KPIs
  • Social Media Advertising – this topic does what it says on the tin and involves learning on targeting audiences, and advertising across all social media platforms
  • Digital Strategy and Practice – finally, this module provides you with key knowledge on industry frameworks, planning and management, presenting your plan, and setting up your own business

All of this knowledge will be put to use in the 15 practical assignments related to this course, enabling you to lead high-performing digital marketing campaigns that are customised to your audience!

To enrol on any of the 3 courses, or get more information, simply click here!

Our Pick of the Top Marketing Courses in the UK

To enhance your marketing skillset and improve upon the knowledge you have built up during your career, enrolling on a marketing course in the UK can be a great place to start.

Whether you’re an executive looking to enhance your overall marketing ability, or an experienced marketing manager aiming to perfect your email and social media marketing, there is a course out there for you!

We created this list in order to showcase the variety of marketing course on offer in the UK that can help you to excel within your marketing career, and perhaps even move up that ladder to a management position.

Here at Canny we work with marketing maangers from all over the world, helping to assist them in their branding and content creation to ensure they reach their audience and maximise their marketing results.

If you feel you could benefit from some support with your businesses marketing strategy, get in touch with a member of our team today.

Hi, I'm Amy, Content Strategist at Canny. In my day-to-day role, I'm responsible for creating content that gets you noticed and makes you stand out from the competition. Naturally, I love writing and creating engaging copy that brings your brand to life.

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