The Branding Brief Template

The Branding Brief Template

Over 5000 downloads

The Branding Brief Template on a desk beside a cup of coffee

The Branding Brief Template is a free template that will help you get the brief for your branding project right.

Whether you’re creating a new brand for your business, or rebranding an existing business – then The Branding Brief Template is sure to help you out.

The Branding Brief Template includes guidance on creating:

  • An Overview of Your Business and Brand
  • The Objectives of Your Branding Project
  • Your Target Audience and Market
  • The Problem You’re Facing
  • Project Specific Information
  • More About Your Business
  • Competitor Information
  • Project Timescales
  • Project Budget
  • Contact Information
  • How the Project will Be Awarded
  • Required Response
  • Your Brand Strategy
  • Brand Values
  • Expected Branding Deliverables
  • Sample Branding Campaigns

At Canny, we see a range of branding briefs. We’ve taken inspiration from the best bits of each to create The Branding Brief Template. We hope it helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager


"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager