The Branding Brief Template

The Branding Brief Template

Over 5000 downloads

The Branding Brief Template on a desk beside a cup of coffee

The Branding Brief Template is a free template that will help you get the brief for your branding project right.

Whether you’re creating a new brand for your business, or rebranding an existing business – then The Branding Brief Template is sure to help you out.

The Branding Brief Template includes guidance on creating:

  • An Overview of Your Business and Brand
  • The Objectives of Your Branding Project
  • Your Target Audience and Market
  • The Problem You’re Facing
  • Project Specific Information
  • More About Your Business
  • Competitor Information
  • Project Timescales
  • Project Budget
  • Contact Information
  • How the Project will Be Awarded
  • Required Response
  • Your Brand Strategy
  • Brand Values
  • Expected Branding Deliverables
  • Sample Branding Campaigns

At Canny, we see a range of branding briefs. We’ve taken inspiration from the best bits of each to create The Branding Brief Template. We hope it helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

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NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager