The Design Brief Template

The Design Brief Template

Over 5000 downloads

Canny design brief template

The Design Brief Template is a free template that will help you get the foundation for your design project right.

Whether you’re embarking on a branding, web design, brochure design, packaging design, or any other type of design project – then The Design Brief Template is sure to help you out.

The Design Brief Template includes guidance on creating:

  • An Overview of Your Business
  • The Objectives of Your Design Project
  • Your Target Audience and Market
  • The Problem You’re Facing
  • Project Specific Information
  • More About Your Business
  • Examples of work you like
  • Competitor Information
  • Project Timescales
  • Project Budget
  • Project deliverables
  • Contact Information
  • How the Project will Be Awarded
  • Required Response

At Canny, we see a range of design briefs. We’ve taken inspiration from the best bits of each to create The Design Brief Template. We hope it helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager


"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager