The Advertising Brief Template

The Advertising Brief Template

Over 5000 downloads

the advertising brief template

An Advertising Brief is essential if your chosen agency is to understand exactly what you wish your advertisement or campaign to look like.

Whether you’re looking to promote your latest product via a batch of billboard adverts, or raise awareness of your brand with a TV or radio advert, this template can help you to get it right.

This brief contains support in areas such as:

  • Project overview
  • Goals and objectives
  • Target audience
  • Project specific information
  • Examples of work you like
  • Competitor information
  • Project timescales
  • Project budget
  • Project deliverables
  • Contact information
  • How the project will be awarded
  • Required response

Every advertising project is different as there are a wide range of avenues to go down, from one-page newspaper adverts, to short video adverts displayed on social media feeds. Therefore, it’s essential to be clear in your brief so the agency you are working with understands your vision for your next campaign.

We hope this free template is useful for your next campagin!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager


"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager