The Advertising Brief Template

Over 5000 downloads

An Advertising Brief is essential if your chosen agency is to understand exactly what you wish your advertisement or campaign to look like.

Whether you’re looking to promote your latest product via a batch of billboard adverts, or raise awareness of your brand with a TV or radio advert, this template can help you to get it right.

This brief contains support in areas such as:

Project overview
Goals and objectives
Target audience
Project specific information
Examples of work you like
Competitor information
Project timescales
Project budget
Project deliverables
Contact information
How the project will be awarded
Required response

Every advertising project is different as there are a wide range of avenues to go down, from one-page newspaper adverts, to short video adverts displayed on social media feeds. Therefore, it’s essential to be clear in your brief so the agency you are working with understands your vision for your next campaign.

We hope this free template is useful for your next campagin!

Leaf IT

They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets

Rachael Weir

Marketing Manager

📢

NTE

The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company.

Emily Mason

Channel Marketing Manager

An Advertising Brief is essential if your chosen agency is to understand exactly what you wish your advertisement or campaign to look like.

Whether you’re looking to promote your latest product via a batch of billboard adverts, or raise awareness of your brand with a TV or radio advert, this template can help you to get it right.

This brief contains support in areas such as:

Project overview
Goals and objectives
Target audience
Project specific information
Examples of work you like
Competitor information
Project timescales
Project budget
Project deliverables
Contact information
How the project will be awarded
Required response

Every advertising project is different as there are a wide range of avenues to go down, from one-page newspaper adverts, to short video adverts displayed on social media feeds. Therefore, it’s essential to be clear in your brief so the agency you are working with understands your vision for your next campaign.

We hope this free template is useful for your next campagin!