The Content Brief Template

The Content Brief Template

Over 5000 downloads

The content brief template on grey background

The Content Brief template outlines all of the key information needed to help anyone writing your content, understand your specific requirements. Whether you’re partnering with a freelancer or a content agency, making sure everyone is in alignment is crucial.

In this Content Brief Template, we cover:

  • Content Overview
  • Content Objectives
  • Content Details (Word Count, Keywords, Target Audience and Deadlines)
  • Competitor Analysis
  • Content Research
  • SEO Research
  • And More!

Having all of this information outlined will ensure the creation of high-quality, optimised content that generates results for your business. Instead of going back and forth with multiple amends, spending time crafting a detailed content brief will steer all parties in the right direction.

We hope this free template helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager


"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager