The Creative Brief Template

The Creative Brief Template

Over 5000 downloads

Creative brief template on wooden desk

A creative brief is a very valuable resource as it tells your chosen agency everything they need to know about your creative project.

Whether you’re embarking on a design, advertising, content, or website-related project, your creative brief contains all of the information they need to get your project right. From nailing down your target audience to understanding your project timescales, this document keeps everything on track from start to finish.

Our template includes guidance on:

  • Project overview
  • Goals and objectives
  • Target audience
  • Project specific information
  • Examples of work you like
  • Competitor information
  • Any other requirements
  • Project timescales
  • Project budget
  • Project deliverables
  • Contact information
  • How the project will be awarded
  • Required response

Whilst every creative project is different, it’s important you provide your chosen agency with as much information as possible. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!

Leaf IT

They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets


Rachael Weir

Marketing Manager


The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company.

NTE - Emily Mason

Emily Mason

Channel Marketing Manager