The Creative Brief Template
Over 5000 downloads
A creative brief is a very valuable resource as it tells your chosen agency everything they need to know about your creative project.
Whether you’re embarking on a design, advertising, content, or website-related project, your creative brief contains all of the information they need to get your project right. From nailing down your target audience to understanding your project timescales, this document keeps everything on track from start to finish.
Our template includes guidance on:
- Project overview
- Goals and objectives
- Target audience
- Project specific information
- Examples of work you like
- Competitor information
- Any other requirements
- Project timescales
- Project budget
- Project deliverables
- Contact information
- How the project will be awarded
- Required response
Whilst every creative project is different, it’s important you provide your chosen agency with as much information as possible. This enables them to create something that fulfils your expectations and supports your business goals.
We hope you find this free template useful!
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