The Creative Brief Template

Over 5000 downloads

A creative brief is a very valuable resource as it tells your chosen agency everything they need to know about your creative project.

Whether you’re embarking on a design, advertising, content, or website-related project, your creative brief contains all of the information they need to get your project right. From nailing down your target audience to understanding your project timescales, this document keeps everything on track from start to finish.

Our template includes guidance on:

Project overview
Goals and objectives
Target audience
Project specific information
Examples of work you like
Competitor information
Any other requirements
Project timescales
Project budget
Project deliverables
Contact information
How the project will be awarded
Required response

Whilst every creative project is different, it’s important you provide your chosen agency with as much information as possible. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!

Leaf IT

They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets

Rachael Weir

Marketing Manager

📢

NTE

The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company.

Emily Mason

Channel Marketing Manager

A creative brief is a very valuable resource as it tells your chosen agency everything they need to know about your creative project.

Whether you’re embarking on a design, advertising, content, or website-related project, your creative brief contains all of the information they need to get your project right. From nailing down your target audience to understanding your project timescales, this document keeps everything on track from start to finish.

Our template includes guidance on:

Project overview
Goals and objectives
Target audience
Project specific information
Examples of work you like
Competitor information
Any other requirements
Project timescales
Project budget
Project deliverables
Contact information
How the project will be awarded
Required response

Whilst every creative project is different, it’s important you provide your chosen agency with as much information as possible. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!