The Marketing Brief Template

The Marketing Brief Template

Over 5000 downloads

the marketing brief template next to a business card

The Marketing Brief is a free template that will help you get the brief for your marketing project right.

Whether you’re looking to grow traffic to your website, or increase conversions from existing traffic – then The Marketing Brief Template is sure to help you out.

The Marketing Brief Template includes guidance on creating:

  • An Overview of Your Business and Brand
  • The Objectives of Your Marketing Project
  • Your Target Audience and Market
  • Your Marketing Channels
  • The Problem You’re Facing
  • More About Your Business
  • Competitor Information
  • Brand Strategy
  • Project Specific Information
  • Project Timescales
  • Project Budget
  • Contact Information
  • How the Project will Be Awarded
  • Required Response

At Canny, we see a range of different branding briefs. We’ve taken inspiration from the best bits of each to create The Marketing Brief Template. We hope it helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager


"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager