The Marketing Brief Template

Over 5000 downloads

The Marketing Brief is a free template that will help you get the brief for your marketing project right.

Whether you’re looking to grow traffic to your website, or increase conversions from existing traffic – then The Marketing Brief Template is sure to help you out.

The Marketing Brief Template includes guidance on creating:

An Overview of Your Business and Brand
The Objectives of Your Marketing Project
Your Target Audience and Market
Your Marketing Channels
The Problem You’re Facing
More About Your Business
Competitor Information
Brand Strategy
Project Specific Information
Project Timescales
Project Budget
Contact Information
How the Project will Be Awarded
Required Response

At Canny, we see a range of different branding briefs. We’ve taken inspiration from the best bits of each to create The Marketing Brief Template. We hope it helps!

Leaf IT

They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets

Rachael Weir

Marketing Manager

📢

NTE

The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company.

Emily Mason

Channel Marketing Manager

The Marketing Brief is a free template that will help you get the brief for your marketing project right.

Whether you’re looking to grow traffic to your website, or increase conversions from existing traffic – then The Marketing Brief Template is sure to help you out.

The Marketing Brief Template includes guidance on creating:

An Overview of Your Business and Brand
The Objectives of Your Marketing Project
Your Target Audience and Market
Your Marketing Channels
The Problem You’re Facing
More About Your Business
Competitor Information
Brand Strategy
Project Specific Information
Project Timescales
Project Budget
Contact Information
How the Project will Be Awarded
Required Response

At Canny, we see a range of different branding briefs. We’ve taken inspiration from the best bits of each to create The Marketing Brief Template. We hope it helps!