The Packaging Design Brief Template

The Packaging Design Brief Template

Over 5000 downloads

Canny packaging design brief template

A packaging design brief is a very valuable resource as it tells your chosen agency everything they need to know about your packaging project.

Knowing what to include in this document can be confusing, but with our Packaging Design Brief Template, we make life simple. From identifying your target audience, to understanding your project timescales, everything you need is covered in this helpful template.

Our template includes guidance on:

  • Your project overview
  • Project objectives
  • Target audience
  • The problem you’re facing
  • Project specific information
  • Examples of work you like
  • Competitor information
  • Project timescales
  • Project deliverables
  • Contact information
  • How the project will be awarded
  • Required response



Whilst every business is different, it’s important you provide your chosen agency with as much information as possible about your packaging design. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

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NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager