The Packaging Design Brief Template

Over 5000 downloads

Canny packaging design brief template

A packaging design brief is a very valuable resource as it tells your chosen agency everything they need to know about your packaging project.

Knowing what to include in this document can be confusing, but with our Packaging Design Brief Template, we make life simple. From identifying your target audience, to understanding your project timescales, everything you need is covered in this helpful template.

Our template includes guidance on:

  • Your project overview
  • Project objectives
  • Target audience
  • The problem you’re facing
  • Project specific information
  • Examples of work you like
  • Competitor information
  • Project timescales
  • Project deliverables
  • Contact information
  • How the project will be awarded
  • Required response



Whilst every business is different, it’s important you provide your chosen agency with as much information as possible about your packaging design. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!

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Canny packaging design brief template

A packaging design brief is a very valuable resource as it tells your chosen agency everything they need to know about your packaging project.

Knowing what to include in this document can be confusing, but with our Packaging Design Brief Template, we make life simple. From identifying your target audience, to understanding your project timescales, everything you need is covered in this helpful template.

Our template includes guidance on:

  • Your project overview
  • Project objectives
  • Target audience
  • The problem you’re facing
  • Project specific information
  • Examples of work you like
  • Competitor information
  • Project timescales
  • Project deliverables
  • Contact information
  • How the project will be awarded
  • Required response



Whilst every business is different, it’s important you provide your chosen agency with as much information as possible about your packaging design. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!