The Project Brief Template

The Project Brief Template

Over 5000 downloads

A photo of the Project Brief Template next to a plant

Behind every great project is an extensive project brief that tells you everything you need to know, from who the project is aimed at, to goals/objectives, to any and all deliverables.

Our free template covers everything that needs to be included for your project to be as successful as possible, this includes:

  • Project Name
  • Project Client
  • An Overview of Your Company
  • The Objectives of Your Project
  • Your Target Audience and Market
  • Project Specific Information
  • Examples of Work You Like
  • Competitor Information
  • Project Timescales
  • Project Budget
  • Project Deliverables
  • Contact Information
  • How the Project Will Be Awarded
  • Required Response

We understand that every project is different, but you’ll still need to include all of the above in every brief, a) so that you and your team understands the scope of the project, and b) so that your chosen agency understands exactly what you’re looking for and why.

Download today!

Leaf IT

They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets


Rachael Weir

Marketing Manager


The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company.

NTE - Emily Mason

Emily Mason

Channel Marketing Manager