The SEO Brief Template

The SEO Brief Template

Over 5000 downloads

green seo brief template front cover

An SEO brief template is a very valuable resource as it tells your chosen agency everything they need to know about your SEO project.

Whether you want to increase your organic traffic, improve rankings for specific keywords, or boost conversions, this document keeps everything on track from start to finish. It also leaves no room for ambiguity, so that everyone involved in your SEO project is working towards the same goal.

Our template includes guidance on:

  • Project overview
  • Goals and objectives
  • Target audience
  • Competitor information
  • Tone of voice
  • Keyword suggestions
  • Topic suggestions
  • Content strategy
  • Project timescales
  • Project budget
  • Project deliverables
  • Contact information
  • How the project will be awarded
  • Required response



Whilst every SEO project is different, it’s important you provide your chosen agency with as much information as possible. This ensures that they understand your expectations and can support your business goals.

We hope you find this free SEO brief template useful!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

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NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager