The Video Brief Template

The Video Brief Template

Over 5000 downloads

the video brief template on grey background

The Video Brief Template is a free template that will help you get the foundation for your video project right.

Whether you’re embarking on a live action, documentary, explainer, or any other type of video project – then The Video Brief Template is sure to help you out.

The Video Brief Template includes guidance on creating:

  • An Overview of Your Business
  • The Objectives of Your Video Project
  • Your Target Audience and Market
  • Specific Information About Your Video Situation
  • What Should Be Included
  • Other Videos That Fit The Bill
  • Brand Strategy / Brand Guidelines
  • Expected Video Deliverables
  • A Draft Script
  • A Draft Storyboard
  • Any Other Requirements
  • Project Timescales
  • Project Budget
  • and more!

At Canny, we see a range of video briefs. We’ve taken inspiration from the best bits of each to create The Video Brief Template. We hope it helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager


"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager