The Video Brief Template

The Video Brief Template

Over 5000 downloads

the video brief template on grey background

The Video Brief Template is a free template that will help you get the foundation for your video project right.

Whether you’re embarking on a live action, documentary, explainer, or any other type of video project – then The Video Brief Template is sure to help you out.

The Video Brief Template includes guidance on creating:

  • An Overview of Your Business
  • The Objectives of Your Video Project
  • Your Target Audience and Market
  • Specific Information About Your Video Situation
  • What Should Be Included
  • Other Videos That Fit The Bill
  • Brand Strategy / Brand Guidelines
  • Expected Video Deliverables
  • A Draft Script
  • A Draft Storyboard
  • Any Other Requirements
  • Project Timescales
  • Project Budget
  • and more!

At Canny, we see a range of video briefs. We’ve taken inspiration from the best bits of each to create The Video Brief Template. We hope it helps!

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

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NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager