Branding for Care Homes and Healthcare Organisations is, in a word, overlooked.

You need to engage the community and instil a sense of trust.

Whether you’re appealing to residents, patients, family members, or future employees, the story you tell and how you present yourself is key.

Your marketing efforts need to appeal to a wide variety of audiences and serve different needs. It’s somewhat of a balancing act to get right, but is entirely possible.

So how do you get started?

an illustration of healthcare professionals

Care Homes play an even bigger role in family relationships as relatives want to know their family is safe.

Care homes and healthcare are a big part of society as they look after people and are highly visible in the local area. It’s important the brand works and engages members of the community on more than one level.

We’re all for covering all bases here at Canny, from creating a set of brand guidelines to follow, to developing customer personas to ensure all content is relevant. You name it, we sort it.


So, let’s start by getting the marketing right.


How We Help

End-to-end support from concept to completion, you can always reach out to us. We value partnership over profit and want to feel like an extended member of your team.

A dedicated content team who create strategic, engaging copy that is fully optimised for the healthcare sector, to drive traffic to your website.

Our in-house team of design experts create great looking brands that not only gets you noticed but also retains your existing target audience.

Support from our dedicated branding and design team to define your brand identity and ensure visual consistency across all mediums.

Support from our web development team to ensure your website is optimised for the best user experience, from prospective customer to lifelong customer.

True collaboration as we value our clients and want you to be actively engaged. This is your brand, and we take great pride in making it a success.