Every single one of our branding projects starts with an in-depth research process. We look at the market you operate in, your competitors, your customers, visual styles that work, and visual styles that don’t.
This initial research informs the strategy and creative direction of your branding project moving forward.
Brands that drive real business results are built from the ground up. Each brand we create has a solid strategy put in place that is then built on top of.
Once we’ve solidified your brand strategy, we start looking at the visual side of your brand.
Typically, our brand identity design projects include:
We encourage our clients to be active participants in the branding process. We thrive on constructive discussions and find that an energetic back and forth dynamic brings out the best in every project.
With any branding project there are always little bits to tweak here and there. So we build a period of revisions into each of our branding projects.
We use this time to tidy up and refine any loose ends in the project.
Offering a period of revisions gives everyone involved the chance to take a step back, and revisit the project with fresh eyes. Viewing the whole body of work, rather than individual items.
Once the revisions to your project have been made, it’s time to review everything we have to this point.
First of all, we’ll review the branding project as a whole, and make sure everything is as expected.
We’ll also take stock of anything else you might need, and help you plan accordingly for that.
Once your project has been signed off, and everyone is happy, we deliver your final files.
We prepare a range of files, including print and web colours, print and web formats, and clearly explain the differences between each.
At this point in the project, anything that is to be manufactured or printed will also be delivered.
And finally, we’re at a stage where you’re ready to launch your new brand to the world.
From massive launch parties, to small gatherings, and purely digital rollouts, we’ve worked with clients on a range of different launches.
We can help you plan a strategic brand launch, and show you how to get the most out of your new brand.
They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets.
From my first engagement with Canny I knew they were the team we needed for our rebrand project and they exceeded any expectation. Talented, forward thinking and fun the team aren’t afraid to push boundaries when it comes to design and deliver work that is extra special.
Now we are armed with what we need to help us grow our business and expand into new markets. I’m looking forward to building a long standing partnership as we continue to move forward with exciting digital marketing projects led by the Canny team.
Rachael Weir
Leaf ITMarketing Manager
Your brand identity plays a key role in the creation, development, and marketing of your business. We create brand identities that give your business a unique look and feel, help customers recognise and remember you, and help you to communicate your brand consistently and professionally.
Stationery design is an important part of your identity, and it's often the piece of your brand that you hand over to potential new customers. Our stationery design helps to peak the interest of potential customers, physically engaging them with your brand, and leaving a lasting impression of your business.
If there have been big changes in your business, you’ve outgrown your current brand, or there's been a change in strategy or direction, then it could be time to rebrand. We can help you rebrand to; increase sales, change customers perception, and position you properly to help connect your customers to you.
Print design is a great way to communicate with your customers, and often has to communicate what you’re all about, without you there. We design our print work to impress potential customers and encourage engagement with your brand, making sure that your business gets noticed, not recycled.
Your logo design is a unique and recognisable mark that helps people to instantly identify your business. We strive to design logos that are memorable, simple, versatile, appropriate, and timeless, building instant recognition with your audience across a range of different brand touch points.
In a predominantly online world, any brands that send out physical packages or products need to make the right impression. We effectively brand packaging to make your business easy to recognise, and ensure your customers have an all round positive interaction with your brand, whilst looking awesome along the way.
