Kono Coffee are a sustainable coffee company from Sierra Leone. Selling into the UK, we worked with them to create a unique brand identity and packaging design based on traditional African patterns.
Branding plays a pivotal role in helping your company establish a unique presence in the marketplace, whilst differentiating from their competitors.
The branding process can help your business to create a unique name, story, strategy, and visual brand identity.
At Canny, we offer a range of branding services; find out more information below.Talk to Us!
Brand Identity Design
Your brand identity is a visual system of branded elements that work together to identify your business. These elements form your brand guidelines, which can be used to help communicate your brand identity in the future.
Rebranding a company is an important decision. However, if there have been big changes, your company has outgrown it's current brand, or there's been a change in strategy or direction, then it's time to rebrand.
Your stationery design plays a key role in building brand consistency for your business. When you hand out your business card at an exhibition, it’s important they work to enhance your brand messaging.
Print & Brochure Design
Print and brochure design are still great ways to communicate with your customers, while giving them something physical to keep. As a customer takes away your print or brochure, it needs to communicate your brand without you being there.
Branding Problems We Solve
The Neutral Corner are a mediation and dispute resolution company based in Newcastle. Over a number of years, we've worked on their brand identity and website, and still continue to work together.
Your Brand Discovery Session
The first step in any branding project at Canny, is your brand Discovery Session.
In your brand Discovery Session, we'll learn about your business, your goals and objectives, ideal customers, current positioning, and more.
The partnership we have with our clients is key to the success of our projects. Your Discovery Session gives us a great insight into your business and helps to get that ball rolling.
Building Brand Ideas
After the Discovery Session, we begin to pull our ideas for your brand together.
Once we've collected our thoughts and put pen to paper (or mouse to computer), it's time to share our ideas and thinking with you.
As your branding project progresses, we design, deliver, and iterate, and you'll have different paths to choose from and options to explore.
Bringing Your Brand to Life
Once the direction for your brand has been decided, we'll start bringing it to life.
Your brand will be wrapped up into a presentation document, showing you exactly how your brand should be used, and exploring ideas for stationery, marketing materials, and more.
When you're happy, we're happy. Once the seal of approval is given, we can help launch your new brand to the world.