When customers are looking to make a purchase, packaging design is so important. Almost as important as the brand itself.
After all, packaging is what they will immediately see, before even finding out what lies behind these layers. You need to grab their attention and encourage them to pick up your product, otherwise the purchase is lost.
If your packaging design is drab and dreary, it will get buried beneath your competitors. And who wants that? Make a stand, and give customers a reason to choose you.