After discussing your goals and objectives, each of our content strategy plans starts with in-depth research into two areas.
Firstly, what your competitors are doing and whether there are any key learnings we can take from that. Then, initial keyword research to help determine the most important keywords to drive results for your business.
This initial research forms the basis of your content strategy, and the direction of your content creation moving forward.
An effective content strategy will deliver long lasting results for your business, with a better return on investment than paid advertising.
With research in-hand, it’s time to start building out your content strategy.
When creating a content strategy, we consider:
The world of content is ever changing. Our content strategy and creation works to keep you ahead of the curve.
Once your content has been created, it’s time to put it to work.
First, your content is scheduled and then pushed onto your own brand’s website. Afterall, that’s where you want people to land. Then, it’s distributed across your wider network.
Then, it’s time to start turning your visitors into customers.
People buy from people they know, like, and trust.
To do that, we need to convince them that you’re an expert in your field, and have the knowledge that can help them move forward.
We use a mix of ebooks, reports, and whitepapers, to help position you as an expert, and turn cold website visitors into warm leads.
As the content landscape is always changing, content strategy and marketing needs to be fluid, and is a process of constant learning and iteration.
As we grow our partnership, we’ll learn what works best for your brand, and we’ll double down on that. This is where our detailed content marketing reports come into play.
We also schedule bi-annual sessions to review and refresh your content, keeping it up to date, and ensuring it’s relevant.
Now that the wheels are in motion, it’s time to drive forward. When things start developing and returning the expected business results, it’s time to drive harder than ever before.
What has worked once already, is highly likely to work again. We’ll work with you to determine ways in which your strongest content can be maximised across other platforms.
All the while, keeping up momentum with your proven content strategy.
They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets.
From my first engagement with Canny I knew they were the team we needed for our rebrand project and they exceeded any expectation. Talented, forward thinking and fun the team aren’t afraid to push boundaries when it comes to design and deliver work that is extra special.
Now we are armed with what we need to help us grow our business and expand into new markets. I’m looking forward to building a long standing partnership as we continue to move forward with exciting digital marketing projects led by the Canny team.
Rachael Weir
Leaf ITMarketing Manager
Content plays a pivotal role in the success of any online business or website, but it’s no good just throwing it out left, right, and centre. We develop content strategies that attract relevant people to your website, help tell your story, and turn your new visitors into paying customers.
Photography and video are an important tool to use in the world of content and online marketing. We shoot photos and videos for our clients that tell their story, work to support their marketing, and welcome customers into their world.
Once your strategy is set, the content itself needs to be created - this could be blog posts, ebooks, white papers, or other useful resources. We create content that is highly relevant, targeted, and well designed, really helping your business to move the needle.
Audio and podcasts have seen a huge increase in popularity over the last several years and are becoming more and more popular in the business world. We support our clients to produce podcasts that resonate with their audience.
Once your content is ready to go, it’s important that you market your content correctly, or nobody will see it. We help our clients gain visibility of their content through a range of marketing strategies, leading to more shares, backlinks, and in turn, visitors.
SEO (or search engine optimisation) is important to the success of every website, and helps to attract visitors. We help our clients achieve great results by improving their website’s performance, creating great content, and working on their customer conversion strategies.
