People have strange branding expectations. This happens because everyone and their Granny has an opinion on branding, what it is, how it can help, how much it should cost etc. And that’s fine. The issue is, t...
Digital marketing now plays a key role in the success of any business. Whether you run an online shop, or bricks and mortar store, digital marketing can work for you.
Our digital marketing process will help you to define goals and objectives, measure success, and ultimately, create more leads or make more money online.
At Canny, we offer a range of digital marketing services; find out more information below.Talk to Us!
Search engine optimisation can be used to help your website perform well in search engines. SEO encompasses a range of techniques that are used to boost your site’s rankings.
Audits & Reporting
With any digital marketing project, it’s important to perform a full website audit. Then, you can review that data, in turn setting goals, objectives, and KPIs to measure going forward.
Content plays a pivotal role in the success of any online business or website. It’s important to create an in-depth content strategy that works to attract the right type of website visitors.
Once your content strategy is in place, the content itself needs to be created. People pay attention to well crafted content that tells a story, or helps them learn something new.
Digital Marketing Problems We Solve
Robbie Thompson is a personal trainer based in Newcastle, England. After we created Lean Mums, we worked with Robbie to build out his personal brand and website vision. Since then, we've worked on a wide range of designs for him, from ebooks to promotional materials.View Project or Talk to Us!
Your Digital Marketing Discovery Session
The first step in any digital marketing project at Canny, is your Discovery Session.
In your digital marketing Discovery Session, we'll learn about your business, your goals and objectives, where you are now vs where you want to be, your ideal customers, current strategy, and more.
The partnership we have with our clients is key to the success of our projects. Your Discovery Session gives us a great insight into your business and helps to get that ball rolling.
Setting Goals and Objectives
Towards the end of the Disocvery Session, we begin to plot out goals and objectives that will help drive your business forward.
Once the goals and objectives are set, we'll create a digital marketing plan that outlines how we're going to solve each problem, and make steps towards achieving your goals.
When the plan is agreed, we'll start to action the ideas, measuring successes, improving on the plan along the way. We'll make sure your content strategy and marketing budget are put to good to use.
Reviewing and Developing the Plan
Once your marketing plan has been put in place, we'll start to measure the results.
As we measure results, we'll notice certain things that work, and others that don't. Because we'll be monitoring your business regularly, we'll be able to react to these natural peaks and valleys quickly, making the most of your opportunities.
Once the results start to roll in, we'll work with you to develop the plan further, and look at new ways to market your business.