Access Planit

Relaunching a brand in the training software space.

The Problem

Access Planit were already a leader in the training sector but their old branding was holding them back. It was in desperate need of a refresh to help differentiate the brand from the competition and to elevate how AP work with clients. These concepts had to be carried through to their website to educate users on the benefits of partnering with Access Planit.

The Result

We built a visual identity around partnership to show how Access Planit work with their clients. Using a series of hand-drawn illustrations, we elevated this angle further with a logo that put their client offering front and centre. Their website also highlighted the benefits of working with AP, positioning them as an industry leader.

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Services Provided

AcessPlanit-Featured-image

A brand fit for the modern day

Out of this world changes for an out of this world training and management software brand. That’s what we handed over to Access Planit when they approached us to help provide a boost to an outdated brand.

Like some of our other partners, AP was already an industry-leading name before they reached out, only its branding was holding everything back, especially when compared to the branding of its competitors.

Accessplanit logo experiments
Accessplanit logo and text on dark background
Accessplanit logo and text on light background
Access Planit logo on light background
Screenshots showing brand guideline mockups
Website screenshot of hero section with spaceship and app mockup
Website screenshots from desktop device
Website screenshots from desktop device
Website screenshots from mobile device

Eye-catching illustrations

By taking the name very literally, we were able to come up with an eye-catching new style, one fuelled by the expansive theme of space. Emoji-like illustrations of rockets, planets, and greater solar systems allowed us to explore all kinds of unique ideas that aligned perfectly with the ‘alignment’ aspect of this rebrand.

The logo we designed for Access Planit aligns perfectly with the theme/feeling we were going for. The centre circle represents AP directly, with the dots being its clients that orbit around them. You’ll also notice that all three dots are in total alignment, which again plays into the overall idea behind these changes.

Application icons in blue and red
Spaceship with planets
Spaceship and currency
Man and a spaceship

An optimised website

Part of this project also included a fully-optimised website that showcased not only the branding changes, but the benefits of working with AP. This posed quite the challenge as we did this entirely in HubSpot.

Together, these changes helped us roll out an explorative new look that helped position Access Planit as leaders in a highly-competitive industry. Mission complete.

Course coordination app page on tablet
Task maintenance app screenshot
Shopping basket app screenshot
Man wearing blue polo shirt
Folder with shapes
Accessplanit branded business cards
Letterhead with spaceship
Billboard with spaceship and planets

Need help with your project?

Get in touch with the Canny team, let’s talk!

What our partners say 📢

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work with like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

“They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease.”

Chanelle headshot

Chanelle Child

Marketing Manager

What our partners say 📢

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work with like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

“They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease.”

Chanelle headshot

Chanelle Child

Marketing Manager