Hitting the refresh button for a growing IT brand
Aspire are an award-winning IT managed service/cyber security provider that tasked us with helping them change the look and feel of the brand following a spike in growth and a new office space to show for it.
‘Sprawling’ is one of the many ways to describe this project given how much was required (all of which we over-delivered on). For reference, the project consisted of:
- Full brand refresh
- Physical branding assets
- Office branding assets
- Multiple videos
The website needed was also in need of an overhaul, as it was becoming way too cumbersome, not to mention, disjointed from everything else going on. It became quite difficult to navigate and needed to be streamlined.
We worked on the branding side of things first with an updated logo design and fresh colour palette. Both of which can now be found scattered throughout Aspire’s Quayside office in Newcastle.
The identity was then implemented throughout the website, ensuring that every touchpoint reflected the changes of this exceptional brand — a website that we reworked to be a lot friendlier for users to interact with.
Again, we over-delivered on this one, with members of both teams working in constant parallel to deliver on what was promised at the start.
We exceeded expectations in every which way possible, and continue to do so thanks to our ongoing partnership.