Refreshing an IT brand growing into an exciting new space.
Aspire is an IT company that wanted to differentiate themselves from a crowded marketplace in the IT sector.
Priding themselves on recent growth and with a brand new shiny office space, they wanted us to refresh their brand so that it was reflective of their success and position within the market.
The website needed a full overhaul as well, as it was becoming too large and disjointed. From a user journey point of view, it was beginning to become difficult to navigate, and needed streamlined.
The overall project was sprawling, as it included a full brand refresh, a major website redesign, a fresh new colour palette, and a lot of physical brand assets to coincide with Aspire’s move to their new premises. On the plus side, all of these factors made up the perfect ingredients for a partnership between Aspire and Canny to flourish.
Our first step was to tidy up and generally refresh the brand from top to bottom. We brought to life a new logo design, and implemented a fresh new colour palette which worked in conjunction with the relocation to the new offices, allowing for a full consistency of visual imagery throughout.
The identity was then rolled through the website, allowing us to ensure that every brand touchpoint for Aspire’s potential clients had the correct messaging and visual identity at every point of the journey.
By working closely with Aspire and working in partnership with them across their brand refresh, website redesign and even some promotional content material we are producing for them on an ongoing basis, we delivered a highly complex, wide reaching project that fulfilled and exceeded expectations. We look forward to what the future may bring for Aspire, and our ongoing partnership with them.