Coming from one of the largest consulting firms in the world, Complete Strategy had high brand expectations, and wanted to put the right foot forward straight from the outset.
The challenge was to create a unique identity that was attractive, conceptual, and unique within the space, without alienating their corporate audience.
To create the identity, we leaned heavily on Complete Strategy’s story. They slot seamlessly into their client’s business, forming and alliance and becoming part of the team.
This was represented with the new logo; a C, with an interlocking piece that forms a full circle, while retaining an element of separation, representing the two sides working seamlessly together.