Complete Strategy

Creating a complete identity in the world of consultancy.

Location

LONDON

Complete Strategy's new identity enabled them to introduce their new brand to the corporate world with confidence, and has been well received with their audience.

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the challenge

Coming from one of the largest consulting firms in the world, Complete Strategy had high brand expectations, and wanted to put the right foot forward straight from the outset.

The challenge was to create a unique identity that was attractive, conceptual, and unique within the space, without alienating their corporate audience.

our approach

To create the identity, we leaned heavily on Complete Strategy’s story. They slot seamlessly into their client’s business, forming and alliance and becoming part of the team.

This was represented with the new logo; a C, with an interlocking piece that forms a full circle, while retaining an element of separation, representing the two sides working seamlessly together.

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