Tightening the base of a handy procurement brand

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With over 150 years of industry experience between its members, procurement specialist DP Fasteners had found its brand starting to rust.

And so, they sought the help of Canny to help modernise the brand while emphasising the customer-facing approach of DP.

Rather than follow the grain, they asked us to design something that felt as bespoke as the procurement services they offer.

The logo we designed for DP showcases this best, in our opinion — a logo that has many applications depending on where it’s needed.

Business cards, van wraps, merchandise, polo shirts, and so on; the logo sits perfectly across all touchpoints.

Which brings us to another important part of this project — that being what to do with DP’s website.

The original DP Fasteners website was very spartan. Very little thought was given to the UX outside of a few basic inclusions here and there.

We embraced a more intuitive user journey from the get-go when designing the site, softening the contrast on the home page and decluttering a lot of the visual aspects.

Decluttered allowed us to be a lot more creative when it came to imagery.

Dated stock imagery of products was replaced with stylised illustrations of parts and vehicles.

Assembling the updated website/branding in the end was very fulfilling. The two complement each other well, and will serve DP Fasteners well for many years to come, we’re sure.

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