Friedas operate a food truck (The Dairy Godmother) and tour summer fayres and markets across the South of England, serving up delicious frozen yoghurt.
They approached us to create a bold identity that would help them stand out at busy markets. They were looking for an agency that would create something distinctive and a little quirky, whilst remaining family friendly.
We approached the project by looking for inspiration in the products Friedas sell. Yoghurt cups seemed like a natural area for exploration.
Jokingly we illustrated the spoon as if you were scooping out either delicious yoghurt, or cow brains. Half joking, we suggested it to the client who loved the idea, and the Friedas brand was born. With it came range of deliverables, from yoghurt cups and merchandise, to a design for The Dairy Godmother.