Providing Clarity to a Helping Hand

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Charities and non-profit organisations often struggle when it comes to marketing, and finding software that aligns with specific models.

Enter Giveclarity, a brand that helps organisations through its optimised platform and marketing/fundraising solutions.

Before seeking the help of Canny, the brand was lacking in several areas which was limiting how many people Giveclarity could help.

We came in and connected the dots of a disconnected style, establishing consistency across the entire brand and its touchpoints.

To begin, we looked to establish a visual style that carries that community spirit. This took us in a greener direction.

Illustrated characters/shapes worked perfectly for this. These illustrations provided that personal touch the brand is known for. It also highlighted the everyday people Giveclarity helps by association.

Once we had the brand identity sorted, it was time to talk website. Being both informative and conversion-led helped us form a tight-knit structure. The result was a site that opens its arms to all.

We provided Giveclarity with everything they needed to be that helping hand, making the difference in the areas that matter. Thanks to Canny, their branding and website is now in a very strong position.

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