Making business health insurance look and feel good.
Health Matters needed a powerful brand that appealed to both a corporate target audience whilst being engaging and people-focused. Through a playful logo and strong brand messaging, we helped them to achieve both.
Health Matters is a specialist team of consultants who provide tailored employee benefits packages to business across the UK.
They noticed when attending trade-shows and handing out branded collateral, they weren’t quite measuring up to the competition.
The problem they face with their branding, is that it exists in a very corporate, stale-looking industry. They needed to keep their branding bright and approachable as it’s people focused, whilst still maintaining the professional and knowledgable underpinning of the brand.
So how do they achieve both?
We started by identifying the 5 key pillars of the business and built a brand which encapsulates this. The logo itself is a manifestation of these values with the ‘H’ comprising of 5 shapes. Whilst being built around the the business, the logo also reflect 5 pillars of health – sleep, exercise, downtime, diet, and performance/ productivity.
The ‘sleep’ aspect is represented by the purple oblong and is horizontal in shape because that’s how we sleep. Also, it’s longer in length compared to the other shapes as we sleep for double the amount of time. This adds a personal, almost playful feel to the brand to tie in the approachable identity Health Matters wanted to achieve.
Alongside the visual aspects we also created messaging, again linking them back to the core pillars to create a cohesive brand identity.
“CANNY CREATIVE HAVE BEEN ABSOLUTELY INCREDIBLE TO WORK WITH ON THE RE-BRAND AND RELAUNCH OF OUR WEBSITE. THEY ARE SUPER CREATIVE AND WE HAD FULL TRUST IN THEM THROUGHOUT THE PROCESS. WE WILL BE WORKING WITH THEM IN THE NEAR FUTURE. THANKS A MILLION CANNY.”
Group Marketing Manager | Health Matters