Making business health insurance look and feel good.

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Health Matters are a specialist team of consultants that helps tailor employee benefits packages to businesses across the UK.

Like other brands in the sector, Health Matters were operating with outdated branding that was limiting how much of a difference they could make.

And so, they approached us to come up with something that appealed to a corporate audience, without alienating the people-focused side of the brand.

The results can be seen down the side of the page as you scroll.

The logo we created is one of our personal favourites, mostly due to the execution of a very effective concept.

We approached this logo by identifying 5 key pillars of the Health Matters brand and combining them to create an H-like shape.

Every coloured square represents something unique:

1. Exercise
2. Downtime
3. Diet
4. Performance/Productivity
5. Sleep

Sleep is represented by the longer purple shape you see. It’s longer on purpose to emphasise the importance of sleep when compared to some of the other pillars.

The pillars are also used to outline and bolster the brand values of Health Matters.

Reworking the brand identity was followed closely by a complete relaunch of the website — something that we also had a hand in.

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“Canny Creative have been absolutely incredible to work with on the re-brand and relaunch of our website. They are super creative and we had full trust in them throughout the process. We will be working with them in the near future. Thanks a million Canny.”

Rabia Bagurai

Group Marketing Manager

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