International Hospital Federation

IHF is based in Geneva, but they connect over 25,000+ hospitals and healthcare organisations across more than 60 countries. As a central hub for global healthcare and connecting with over 140 organisations, it brings together professionals worldwide to spark innovation and collaboration.

It was crucial to convey this impact through their brand identity and website. To showcase their global influence, we used globe visuals and a recurring circle pattern, symbolising their commitment to community and reliability as a trusted partner for uniting healthcare professionals worldwide.

When creating the brand identity for IHF, we wanted to portray its global influence and commitment to healthcare with a cohesive visual approach. To do this, we used circular elements to emphasise their worldwide reach and closely connected network. We designed a curved logo with interconnected text to portray IHF’s role in linking healthcare professionals and organisations across the globe.

We ensured a unified brand experience by aligning the brand visuals and architecture with the Geneva Sustainability Centre (GSC) and the World Hospital Congress (WHC) into the broader IHF family. Using a colour palette full of vibrant blues, purples, and pinks while maintaining a professional tone that reflects the dynamicism and trustworthiness required in the healthcare industry.

To ignite a global movement in healthcare with a rebrand, building an engaging new website was crucial. This redesigned hub was a place where rich content about events, webinars and more, enticed IHF’s visitors. As a result, interaction was heightened and bounce rates were reduced. But the transformation didn’t stop there.

By using impactful visuals and dynamic event materials, the new vibrant identity seamlessly flowed into various touch-points, including major events such as the World Hospital Congress. Plus, the refreshed sub-website for the Congress further enhanced the overall event experience for attendees.

On social media, we used the vibrant new visuals to amplify IHF’s message, increasing both engagement and reach. By integrating the new branding and IHF’s vibrant new identity, we created a unified and inspiring presence that solidified their role as a leading voice in the healthcare industry.

When we set out on a mission to build the brand for the World Hospital Congress, we aimed to establish a distinctive identity within the IHF ecosystem. With adaptability in mind, we tailored the brand to reflect the different congress locations with visual language that adapts to the geographical and cultural context of each event, aiming to enhance local engagement and relevance.

By introducing a flexible and recognisable brand system, we reinforced the inclusive nature of IHF’s network while highlighting the distinctiveness of each congress event to create a cohesive experience throughout. By creating visual harmony throughout and balancing unique local identities with IHF’s global style, we created a seamless connection between both the International Hospital Federation and World Hospital Congress.