iVent

Lighting up an innovative virtual events brand.

The Problem

iVent deliver virtual and hybrid events through their extensive platform. They approached Canny as they were in need of a brand, website, and content strategy that showcased their unique value proposition and the services they offer to clients.

The Result

Our collaboration with iVent resulted in the development of a brand that effectively conveyed their unique services. We delivered a fully optimised website and implemented a targeted content strategy that aimed to educate visitors about iVent's offerings. Every aspect of this project was purposefully created to align with iVent's objectives and to deliver a compelling brand experience.

Ivent-portfolio-reversed-logo-1920×840

An exciting new direction

Everything moving in a digital direction made a project like this beyond exciting to work on. iVent is a global brand with over 12 years of experience in the ever-evolving world of virtual/hybrid events that can take many unique shapes/sizes.

It was our job to create a high performing, optimised website that would showcase iVent’s bespoke offering to their core demographic.

2 men doing podcast with the text "Lifeline of the events industry."
illustrated graphic show components of virtual events.
Logo grid construction and logo colour variations.

A flexible and adaptable logo

The logo we designed sits perfectly within the tech and IT space, not to mention, across all of iVent’s touchpoints β€” be it on print marketing materials, banners, or advertising.

Design and dev teams from both sides connected from the get-go, which made for a seamless experience throughout the branding and web development process.

Ivent logo on gradient icon pattern background.
Large typography showing'A' & 'B'letters
Ivent brand colour palette.
Brand Guidelines, showing various slides. The centre slide shows logo variations.

Working in partnership

In collaboration, we designed something professional yet interpersonal, sleek yet sophisticated, and unorthodox yet focused. The same applies to the iVent website. Everything we designed for the site β€” from the illustrations to the CTA boxes β€” is there with purpose, to help the brand excel.

The updated branding and website together make quite the team and reflect not only the quality of our work but how strong of a connection we have with the iVent team.

Ivent website homepage hero on brand blue background.
Man say at desk using laptop looking at homepage.
Ivent homepage website view on purple background.
Women holding mobile looking at Ivent website.
Man watching Virtual event at desk on computer.
Ivent software screen on purple background. Showing live presentation events.
Ivent event presentation, with women doing talk.
Ivent decoding virtual events brochure cover and spread on purple background.
Man riding bike past advertisement billboard.

Need help with your project?

Get in touch with the Canny team, let’s talk!

What our partners say πŸ“’

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

"They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease."

Chanelle headshot

Chanelle Alhinai

Marketing Manager

What our partners say πŸ“’

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

"They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease."

Chanelle headshot

Chanelle Alhinai

Marketing Manager