Kono is an organically sourced coffee brand based in Sierra Leone with a vision of selling their coffee directly into the UK market.
Looking to seek funding for their business, our challenge was to help the founders visualise the entire brand, starting with one product, but also demonstrating how the brand could roll out, growing into a range of destination based coffee shops.
As the visual language of hipster coffee brands has been explored countless times, we painted the brand up based on Kono’s origin in Sierra Leone.
Taking inspiration from the colourful streets of Freetown, we created a comprehensive and flexible identity that could be used and adapted across the business. The palette and unique visuals help to offer up an attractive alternative in the saturated coffee space.