Rebranding IT services as cloud computing moves forward.
Leaf needed a brand that engaged their target audience and communicated the benefits of their offering instead of educating the market. As a provider of cloud computing and IT services, their brand was in need of a hard refresh to bring it into the modern day.
We created a brand identity that allows Leaf to connect with their audience like never before. Our partnership has resulted in a strategically targeted brand, website, and content strategy which positions them correctly in a competitive landscape and continues to generate high-value leads.
Modernising an IT brand
When Leaf’s initial branding was conceived, they were trying to educate their clients about the benefits of cloud computing and IT services. But times have changed, and their identity chained them to the past.
Leaf provides results driven IT services for modern businesses, priding themselves on achieving “success with cloud.” It’s a skill that many companies have mastered, but fail to message correctly through branding and effective UX design.
An exciting new look
With cloud computing becoming widely accepted, views on the industry have changed drastically, giving brands more leeway in how they present themselves to the masses. Gone were the days of old, a new era had been ushered in, and with it came Leaf’s exciting new look.
Our first challenge was to rework Leaf’s identity and messaging to focus on the benefits of working with Leaf, rather than educating the market — an issue found with most brands that run in these circles.
Making an impact with the brand
The new brand identity retains the original cloud motif, but delivers it with a modern twist. The new branding paved the way for a huge change in both Leaf’s physical and digital approach. In other words, we gave the brand a hard reset, allowing it to connect and connect at full strength. The various logos we created/suggested to Leaf varied in style, but all shared that digital/cloud-based motif.
The pyramid design was repeated and would eventually shape the final design — a design found on the Leaf site and various other marketing materials/assets. Our long lasting standing partnership with Leaf has resulted in both a visual and strategic shift within the business, and their new website and content strategy generating consistent lead flow for the business.
They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets
What our partners say 📢
"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."
"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."
Channel Marketing Manager
"Canny understood the need to work with like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."
Senior Communications Manager