Leaf

Leaf

Rebranding IT services as cloud computing moves forward.

location:

Belfast, UK

client type:

SME

project type:

Brand, Web, and Content

our long standing partnership with Leaf has resulted in both a visual and strategic shift within the business, and their new website and content strategy generating consistent lead flow for the business.

the challenge

Leaf provides results driven IT services for modern businesses, priding themselves on achieving “success with cloud.”

When their initial branding was conceived, they were trying to educate their clients about the benefits of cloud computing and IT services. But times have changed, and their identity chained them to the past.

our approach

With cloud computing becoming widely accepted, views on the industry have changed drastically. Our first challenge was to rework Leaf’s identity and messaging to focus on the benefits of working with Leaf, rather than educating the market.

The new brand identity retains the original cloud motif, but delivers it with a modern twist. The new branding paved the way for a huge change in both Leaf’s physical and digital approach.

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