We started with the essentials: revamping underperforming pages, improving forms, and enhancing call-to-action visibility to elevate the user journey.
Learning Journals
Transforming education management with user-centred strategy
The Problem
Learning Journals faced two core challenges: attracting the right traffic and turning that traffic into qualified business leads. Their site was pulling in users looking for software support rather than new clients, and the path to conversion was murky at best. Learning Journals needed a strategic overhaul to refocus their site and engage their true target audience—nursery and school managers looking to improve their educational management software.
The Result
Canny rolled out a multi-pronged strategy to optimise Learning Journals’ site traffic, design, and conversion rates. Kicking off with a comprehensive site audit, we identified some immediate wins to improve conversions. From there, we developed a robust content strategy to drive traffic and engagement from the right audience.
Optimising Conversions From Day One
By adding visual cues and strategically placing clear CTAs across the site, we created a seamless, structured path for users to access free trials and book demos, delivering an instant boost in conversions.
Driving Engagement with Targeted Content
Next up, we launched a six-month content strategy, creating blog posts crafted to engage nursery and school managers, particularly new nursery owners. This positioned Learning Journals as an industry thought leader, covering core topics in early childhood education.
The blog “What Are the Different Pedagogical Approaches to Learning?” was a runaway success, generating over 26,000 visits per month and outpacing even the homepage in organic traffic. With this strategy, we saw organic keywords skyrocket from 1,812 to 2,940, and top SERP positions rose by 45%.
Testing and Iterating for Continuous Improvement
Through A/B testing on the homepage hero and other key pages, we fine-tuned the site’s design and messaging to drive engagement.
With a refreshed approach to CTAs, users could quickly grasp Learning Journals’ offerings at a glance, resulting in a significant uplift in enquiries.
2940
Keyword Visibility
26k
Content-Driven Traffic
#1
Top Rankings
Results
Through a strategic blend of content, design, and targeted testing, Canny transformed Learning Journals’ website into a high-performing asset. With quality leads now in the pipeline, Learning Journals is positioned as a leader in educational management solutions. Canny’s comprehensive approach delivered measurable, impressive results:
- Keyword Visibility: Organic keywords jumped from 1,812 to 2,940, and keywords ranking in the top 1-3 positions on Google increased by 45%, moving from 119 to 172.
- Content-Driven Traffic: Our blog posts drove significant traffic, with the “Pedagogical Approaches to Learning” post alone bringing in 26,000 monthly visitors.
- Top Rankings: Multiple blogs hit the coveted position 1 on Google, securing Learning Journals’ status as a trusted resource in the education sector.
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