Lulu Animation

Getting an animation studio up and moving.

The Problem

Lulu Animation, a sister brand of the TV Agency, needed a brand that allowed them to stand on their own. They operate on the same level, so required an identity that communicated their position and creative expertise within the animation industry. Many brands only showcase their work, whereas Lulu wanted to focus on the results they deliver which is a key differentiator.

The Result

Through the creation of a bold and striking identity, we created a brand that immediately grabs your interest. The use of chunky lettering combined with a vibrant colour palette demands your attention and distinguishes Lulu from the crowd. With a strategically designed website focused on achieving real results, Lulu are now equipped with everything they need for achieving success.

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Services Provided

Lulu brand logo on colourful pink and blue liquid gradient.

Creating a distinctive brand identity

Thereโ€™s strength in partnerships, as proven by how strong the connection is between ourselves and The TV Agency. It was through the initial project that we were able to transition into this Lulu Animation project โ€” Lulu being the sister brand of the TVA.

It was emphasised to us that this was an important distinction to make, as Lulu could have very easily come across as a sub-brand of the TVA, when the two operate on the same level.

Staff wearing lets move white t-shirt
Animated male character with laser eyes and game console
Stacked logo on liquid blue & purple gradient background
Office interior wall art. 'We make things move'. With pink and blue rectangles.
Brand values in large text, with two images of people.

A striking logo

We were tasked with bringing the brand to life both visually and strategically, helping the team get set up with an optimised site fit for what youโ€™d expect from highly-creative animators.

The logo we created is very emotive in its chunky type and colour. Itโ€™s a logo that sits nicely when surrounded by the neon-like brand colours which really makes it stand out.

Stacked logo on black background and grid
Lulu logo on black background and grid.
Brand Typography on light blue background with large pink and black sample text.
Brand colours: Mine shaft, Hot Orchid, Demin, Sea Green, Sail, Twilight.
Brand icons on black background
grey laptop with two sticker of lulu logo on

Differentiating Lulu from itโ€™s competitors

On the brand strategy side of things, we found that a lot of animation studios dedicate around 80% to showcasing work, and not a lot of time to outlining the services they offer. This is most evident online, which is why the Lulu website we designed is detailed to emphasise the consistency and quality of the results they deliver.

A comprehensive results-driven brand strategy, emotive branding that stands out in various formats, and an optimised website to showcase it all on. We handed Lulu everything they needed to get moving.

Homepage design on laptop sat on blue box
Square business cards and pink background
Shop front pink signage of stacked logo
Shop front frosted logo pattern.
Floating mobiles showing homepage hero and mobile navigation designs. On blue background.
๐Ÿ’ญ

Canny were instrumental in bringing the Lulu Animation brand to life, the branding process was seamless, resulting in a fantastic brand we adore and a beautifully designed, functional website. We couldn't be happier with the outcome!

Davey Miller

Creative Director

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Get in touch with the Canny team, letโ€™s talk!

What our partners say ๐Ÿ“ข

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

"They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease."

Chanelle headshot

Chanelle Alhinai

Marketing Manager

What our partners say ๐Ÿ“ข

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

"They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease."

Chanelle headshot

Chanelle Alhinai

Marketing Manager