Lulu Animation

Getting an animation studio up and moving.

The Problem

Lulu Animation, a sister brand of the TV Agency, needed a brand that allowed them to stand on their own. They operate on the same level, so required an identity that communicated their position and creative expertise within the animation industry. Many brands only showcase their work, whereas Lulu wanted to focus on the results they deliver which is a key differentiator.

The Result

Through the creation of a bold and striking identity, we created a brand that immediately grabs your interest. The use of chunky lettering combined with a vibrant colour palette demands your attention and distinguishes Lulu from the crowd. With a strategically designed website focused on achieving real results, Lulu are now equipped with everything they need for achieving success.

PDF Download >

Services Provided

lulu-featured-image-1-03

Creating a distinctive brand identity

There’s strength in partnerships, as proven by how strong the connection is between ourselves and The TV Agency. It was through the initial project that we were able to transition into this Lulu Animation project — Lulu being the sister brand of the TVA.

It was emphasised to us that this was an important distinction to make, as Lulu could have very easily come across as a sub-brand of the TVA, when the two operate on the same level.

lulu-logo-inverse-1
lulu-main-logo-blue
lulu-repeating-pattern

A striking logo

We were tasked with bringing the brand to life both visually and strategically, helping the team get set up with an optimised site fit for what you’d expect from highly-creative animators.

The logo we created is very emotive in its chunky type and colour. It’s a logo that sits nicely when surrounded by the neon-like brand colours which really makes it stand out.

lulu-alt-logo-pink
Lulu Business Cards
lulu-icons-mix
lulu-brand-guidelines

Differentiating Lulu from it’s competitors

On the brand strategy side of things, we found that a lot of animation studios dedicate around 80% to showcasing work, and not a lot of time to outlining the services they offer. This is most evident online, which is why the Lulu website we designed is detailed to emphasise the consistency and quality of the results they deliver.

A comprehensive results-driven brand strategy, emotive branding that stands out in various formats, and an optimised website to showcase it all on. We handed Lulu everything they needed to get moving.

lulu-laptop-stickers
lulu-header-typeface
lulu-body-typeface
lulu-colour-palette
lulu-3d-model
lulu-favicon-browser
lulu-website-header2
lulu-mobile-website-design

Need help with your project?

Get in touch with the Canny team, let’s talk!

What our partners say 📢

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work with like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

"They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease."

Chanelle headshot

Chanelle Child

Marketing Manager

What our partners say 📢

Leaf IT

"They took a difficult brief and delivered a fresh new brand that pushes boundaries and arms us with what we need to grow our business and expand into new markets."

Rachael Weir headshot

Rachael Weir

Marketing Manager

NTE

"The project has increased Channel Partner engagement and enhanced awareness of our services portfolio. Canny's work has been vital in supporting our strategic goals as we evolve as a company."

NTE - Emily Mason

Emily Mason

Channel Marketing Manager

IHF

"Canny understood the need to work with like an extension of the team and reduced stress delivering a major transformational project. They've helped us take a big step forward in building our profile."

Headshot of Katherine Bennett from the IHF (International Hospital Federation)

Katherine Bennett

Senior Communications Manager

Macdonald & Company

"They took our disjointed branding and turned it into a strong, professional showpiece for our global consultancy. The rebranding success led to us appointing Canny to relaunch our website, further cementing our new look and taking on a complicated integration project with ease."

Chanelle headshot

Chanelle Child

Marketing Manager