Novatiq exist to make first party data safe across new environments. Their patented privacy-first ID activation technology enables telcos, marketers, data partners and publishers to monetise intelligence.
Their old brand they operated under was a legacy data brand that spoke directly to technology and financial sectors. Combined with a green and blue palette, the brand was not customer focused and was stale. The company needed more than a rebrand – it needed a relaunch that reflected the new strategy, vision, technology and team.